• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

25-54/18-49/18-34 breakdown...

J

jeffdfw

Summer 2008
25-54:
KESS
K104
KLNO
KLTY
KTCK
KDMX
KHKS
KVIL
KBFB
KSOC
KJKK
KRNB
KPLX
KSCS
KDGE
KLLI
KLUV
KTCY
WBAP
KEGL
KESN
KZPS
KRLD
KBOC
KMVK

18-49:
K104
KESS
KBFB
KLNO
KHKS
KDMX
KLTY
KTCK
KDGE
KRNB
KJKK
KVIL
KSOC
KPLX
KTCY
KLLI
KEGL
KSCS
KESN
KLUV
KZZA
KBOC
WBAP
KFZO
KMVK

18-34:
K104
KESS
KBFB
KHKS
KLNO
KDGE
KDMX
KTCY
KPLX
KEGL

Interesting note that KMVK continues to decline (25th 18-49, 24th 25-54)
 
oldiesfan6479 said:
I'm sure Tom Kent will just send those 25-54 numbers
skyrocketing for KLUV in the fall book. ::)
Click to expand...

There is no Fall book. There will be an October book (pre-currency), a November book (precurrency with weeklies) and a December book (currency, with weeklies). We should see the October book on November 5th.
 
jeffdfw said:
Summer 2008
25-54:
WBAP
KEGL
KESN
KZPS
KRLD
KBOC
KMVK
Interesting note that KMVK continues to decline (25th 18-49, 24th 25-54)
Click to expand...
I don't want to say you're missing the forest for the trees, but I think you're looking just for the tree you want to find, and so you're missing other stories.
Like the fact that Movin is only 2 places behind heritage calls like KRLD and 5 behind WBAP in that all-important 25-54 'money' demo.

I just find it funny that people charecterize KMVK as a failure, but not KBOC, KZPS, ESPN, Eagle, etc...
 
little1,

I never said KBOC, KZPS, ESPN, Eagle, etc were great successes. Yes, KMVK is 2 behind KRLD and 5 behind WBAP... However, you will have to admit that those two "heritage calls" as you put it are AM news/talk outlets that tend to skew older and that not many people these days rely on AM radio for breaking news. I was merely pointing out that KMVK has fallen a bit more and has never lived up to the potential they had hoped for it. I am sure that it is possible that their ratings aren't stellar but they are making money - look at KLLI - I can't say for sure though as I am not privy to that information. It will be interesting to see how PPM changes the ratings landscape...
 
So what's the mystery here on why KLUV can be doing so well in the 12+ and be tanking on all of the above extraps? Who exactly is listening to KLUV then? I just can't envision their entire base being 12-17, and then 55 to death.
 
MikeShannon914 said:
So what's the mystery here on why KLUV can be doing so well in the 12+ and be tanking on all of the above extraps? Who exactly is listening to KLUV then? I just can't envision their entire base being 12-17, and then 55 to death.
Click to expand...

3% is 12-17 and 50% is 55+.
 
WOW...that's amazing. Very amazing. I believe you, David, but it sure makes me wonder...if the 55+ crowd is so non-coveted in radio these days, why is KLUV the only full-time/24-7 LIVE music station in the local CBS cluster? Shouldn't the 55+ folks be on Geritol and Ambien for the night, starting around 9PM? People make fun of KAAM's narrow demo, but they're shooting for the very same demo KLUV is...but with dramatically different 'pop' music...and now Platinum is competing head-to-head with KLUV, but in their own way. So is this a change we're seeing in radio in general, valuing the older-skewing audience, or just another misfire from CBS?

(And isn't it a little amusing to finally see KVIL treated as the middle child, instead of the golden child, nowadays?)
 
MikeShannon914 said:
I just can't envision their entire base being 12-17, and then 55 to death.
Click to expand...
I can.
You me and R-Bass went around and around a long time back about what music appealed to what people. And using the generic 'people like music they listened to in high school' theory, I pointed out that with KLUV playing stuff from the mid to late 60's to the late 70's, that puts their audience at 58ish at the high end (1968-2008=40 Plus 18 year old age) to 46 (80/38+18).

And if you're 46, you're just as likely to be listening to KZPS, or Jack (both of which are also on that late 70's early 80's music area)as KLUV, which means they (KLUV) is going to appeal more to the older set...
 
Notice how poorly Country does 25-54 in a market that used to be considered one of Country's best.

And wasn't KSCS only a few years ago #1 in morning drive?

Also amazing that Christian AC does better than other AC station. I'm not sure that's true in any other market, no matter how Bible Belt the city.



Gregg
[email protected]
 
Gregg said:
Notice how poorly Country does 25-54 in a market that used to be considered one of Country's best.

And wasn't KSCS only a few years ago #1 in morning drive?
Click to expand...

That's because country music is not country music anymore. It's watered-down pop with screechy fiddles, no steel guitar & whiny vocals about Grampa, Bubba shooting jukeboxes, living in trailers with redwood decks, driving pickup trucks or she thinks my tractor's sexy. What original lyrics.

Add the ripped jeans, shirt-tail hanging out & floppy cowboy hat to complete your new cookie-cutter male country star of the week. For females, just make sure she is hot on posters, no need for vocal ability. :-[

Pretty guys & gals who can't sing don't translate well on radio.
 
little1 said:
I don't want to say you're missing the forest for the trees, but I think you're looking just for the tree you want to find, and so you're missing other stories.
Like the fact that Movin is only 2 places behind heritage calls like KRLD and 5 behind WBAP in that all-important 25-54 'money' demo.
I just find it funny that people charecterize KMVK as a failure, but not KBOC, KZPS, ESPN, Eagle, etc...
Click to expand...

How soon you forget! Just a few weeks ago, we talked about how AM news/talkers were going to have to move to FM in the near future if they want to survive. People on this board are noticing a lot more about what's going on than you're giving them credit. Our conversation on news/talkers moving to FM wasn't the first; it was discussed at length when the Twister's format change was announced.

People have also talked about all of the changes going on at KZPS, including the new PD brought in to right the ship. The format and staff changes happening at KZPS don't happen at successful stations. So, again, people on these boards ARE noticing it's not terribly successful. There's also a thread on Cindy Scull from just over a week ago where the Eagle is referred to as having "dismal ratings."

KBOC and KESN are probably the most successful of the low-rated stations simply because they're doing about as well as they can with limited signals. There may be some growth for KESN as the population of Dallas migrates further to the north and into Collin and Denton Counties, but KLTY proved that's not as easy as people thought it was. KBOC, by the way, has also had multiple format changes, though I believe it's always been some sort of Spanish-language programming since it moved into the Metroplex.

As another poster pointed out, Movin' simply isn't doing what CBS thought it would. All you have to do is look at the ads on this board, and you'll eventually see an ad for Movin', which shows how well it's doing in Anchorage, Seattle and San Francisco. Those results just don't appear to be typical. The format has never had more than a dozen affiliates, and it's caused Emmis untold grief. CBS has had more problems than just in Dallas, too. They've already dropped it in Portland, and CBS fired Joel Hollander, who was in charge when the change happened.
 
Thank you, Kent! At least someone sees that we're not all bitter has-beens here...and that, perhaps, there IS some intelligence going around on this board. You can bet that are indeed some PDs in the area that use this board to get a general pulse on what's going on. It's still free research for them, take it or leave it, but you won't find this kind of passion for radio and intimate knowledge in some random 'focus group.'

I was stuck listening to Movin' last night for about 20 mins when I went into an Auto Zone store. I'm not hearing that 'suck up to the Hispanic women' sound anymore. It sounds like a modern-day 100.3 Jamz now. Now perhaps this was a mix show or some other non-normal programming, but, really, it wasn't completely unbearable (and I can still recognize this as a 43 yr old now, not a 25 yr old as I was in 1990!) Like 100.3, they seemed to shy away some from the blatent rap stuff, and went for something a little more musical and dance-able instead. There was a decent level of energy, and even the voicetracked DJ was somewhat believable. Nah, it still won't earn a preset in the car, but it's better than when I tried it out before. Will it save CBS from obscurity and irrelevance? I don't think so.
 
Other than the auto parts store and Supercuts, where is Movin' on the radio? I would have put my money on this format doing better than it has in DFW. I agree it does sound like 100.3 Jamz. :-\
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom