25 Years serving the Community?

[mike704]

Tonight I heard a recorded liner on Q-92.7 WQNC saying Q-92.7 A Radio One station serving the community for 25 years.

What did they mean by that? Radio One hasn't owned the station for that long. In fact it hasn't even been on the air for 25 years.

Maybe they meant that Radio One has served the Black Community for 25 years? Not the Charlotte community.

MikeM

 

[thebroker]

Radio One is celebrating their 25th Birthday, so that's probably what the liner is about.

 

[Spindoctor]

> Tonight I heard a recorded liner on Q-92.7 WQNC saying
> Q-92.7 A Radio One station serving the community for 25
> years.
>
> What did they mean by that? Radio One hasn't owned the
> station for that long. In fact it hasn't even been on the
> air for 25 years.
>
> Maybe they meant that Radio One has served the Black
> Community for 25 years? Not the Charlotte community.
>
> MikeM
>
Maybe they meant to pause after the word station.
Not to emphasize that Radio One has served for 25 years,
but that particular station has.

 

[mike704]

> Radio One is celebrating their 25th Birthday, so that's
> probably what the liner is about.
>

Yes I went to the Radio One website to investigate right after I posted the question, that's what it is.

Still when you say Community I tend to think of the area served by the station, not in terms of Black/White.

 

[thebroker]

In my humble opinion, that's a confusing way to phrase a liner.

 

[Mr_Winston-Salem]

10 years & 9 months serving the Community

I can still remember when WCCJ first hit the airwaves in early 1995. It had an Album Rock format and ran one ad. I don't know if I have any airchecks or not? Then it flipped to Jazz a few months later. It's about 10 years and 9 months old. I did enjoy smooth jazz while it lasted. WCCJ and WFAE. WFAE enjoyed great success with Jazz for a number of years.<P ID="signature">______________
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[mike704]

Re: 10 years & 9 months serving the Community

> I can still remember when WCCJ first hit the airwaves in
> early 1995. It had an Album Rock format and ran one ad. I
> don't know if I have any airchecks or not? Then it flipped
> to Jazz a few months later. It's about 10 years and 9 months
> old. I did enjoy smooth jazz while it lasted. WCCJ and WFAE.
> WFAE enjoyed great success with Jazz for a number of years.
>

It's frustrating! I talk to so many people who enjoyed the smooth jazz format on WFAE and WCCJ, yet we don't have a station doing the format and I guess we never will. I guess there weren't enough of us but I sure seem to run into a lot of folks who enjoyed the music.

MikeM

 

[moedog1]

Re: 10 years & 9 months serving the Community

>
> It's frustrating! I talk to so many people who enjoyed the
> smooth jazz format on WFAE and WCCJ, yet we don't have a
> station doing the format and I guess we never will. I guess
> there weren't enough of us but I sure seem to run into a lot
> of folks who enjoyed the music.
>
> MikeM
>
What are you talking about? 100K WNSC/88.9 doesn't do jazz? ANd unfortunately, the jazz is pretty doggone soft. But still a great jazz station, far better than WCCJ and on a par with WFAE.

 

[Talker]

> In my humble opinion, that's a confusing way to phrase a
> liner.
>
The real question is "who cares". Listeners want to know what have you done for me lately. 25 years of service by the company means nothing! They wasted the liner position!

 

[thebroker]

Good point. Very good actually. What does somebody in Charlotte care that Radio One has been serving the DC community for 25 years?

 

[Mr_Winston-Salem]

Re: 10 years & 9 months serving the Community

WNSC has signal issues, as do all stations in York County. There's a small ridge between Rockhill and Charlotte (now you know where rockHILL got its name) and unless you're Uptown or on the south side, 88.9 is in and out on a car radio and almost non-existant on a home stereo, work radio or clock radio. They lean a little older. WCCJ was Smooth Jazz. WNSC is just Jazz. WFAE had huge ratings in their Jazz days and one would think that would translate to huge ratings for a commerical FM Jazz station in the market? I think the ratings were there, a good morning show was in place, but ownership wanted more? I have no idea what kind of income it was generating during the Smooth Jazz days. In some southern markets it can be a hard sell and Charlotte may have been one of them? These days Smooth Jazz works well when mixed with Urban AC. It's easier to sell than Smooth Jazz on its own and attracts the same "upper income" audience. The format attracts a wealthy black female audience. The average listener is in the 35-44. Maybe V can look into a slight Jazz tweak, since they have Smooth Jazz Sundays and seem to target that age group. Mix in a little Jazz with their Urban AC. Smooth Jazz is known well for the wealthy audience it attracts. I think (Census) changes in the market, along with an increase in wealth of residents favors Smooth Jazz / Urban AC Mix and continues to favor it more and more each year. If only I knew more about the sales at WCCJ? I think a Jazz / Urban AC removing the word "Jazz" and using Urban Flavors (Urban Flavors 101.9) could be an easier sell or keep V-101.9, add Smooth Jazz with the Urban AC, and see if anyone can tell we switched their regular format with the new and improved format. (lol) Kind of a slow format adjustment that goes under the radar.<P ID="signature">______________
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[JoshB]

Re: 10 years & 9 months serving the Community

I think a Jazz / Urban AC removing the word "Jazz"
> and using Urban Flavors (Urban Flavors 101.9) could be an
> easier sell or keep V-101.9, add Smooth Jazz with the Urban
> AC, and see if anyone can tell we switched their regular
> format with the new and improved format. (lol) Kind of a
> slow format adjustment that goes under the radar.
>

I think that would be a good step in the right direction for V101.9 I think if they gradually threw in smooth jazz and over time increased the jazz tracks in their play list, the station could see better ratings and compete more with Q 92.7.

Another good option would be to blend the mainstream jazz with contemporary or "smooth jazz" on WSNC 88.9, although the signal isn't to well in points north of Uptown.

 

[moedog1]

Re: 10 years & 9 months serving the Community

> I think a Jazz / Urban AC removing the word "Jazz"
> > and using Urban Flavors (Urban Flavors 101.9) could be an
> > easier sell or keep V-101.9, add Smooth Jazz with the
> Urban
> > AC, and see if anyone can tell we switched their regular
> > format with the new and improved format. (lol) Kind of a
> > slow format adjustment that goes under the radar.
> >
>
> I think that would be a good step in the right direction for
> V101.9 I think if they gradually threw in smooth jazz and
> over time increased the jazz tracks in their play list, the
> station could see better ratings and compete more with Q
> 92.7.
>
> Another good option would be to blend the mainstream jazz
> with contemporary or "smooth jazz" on WSNC 88.9, although
> the signal isn't to well in points north of Uptown.
>
Actually, V-101.9 has been experimenting with changing their music mix, but not in a good way. They have been inserting one or two gospel tracks each hour, at least during the day. Not good in my opinion--they loose me as a listener that way, but I do notice their ratings are up a little. Did not realize WNSC was signal-challenged in north Charlotte--it does well on my car radio all over the Charlotte region. But I would advocate more of a blend of jazz on 88.9.<P ID="edit"><FONT class="small">Edited by moedog1 on 11/26/05 12:49 AM.</FONT></P>