Because there's nothing Generation X'ers like more than an overpriced car auction in Scottsdale. Coachella? SXSW? Nope. Barrett Jackson. There are pre-schoolers who could do a better job promoting their diaper changing. I'm in disbelief there are apparently investors expecting some sort of ROI and can only surmise this is a write-off for them. I agree that Sandusky (the company with the same name as an alleged child molester) should swoop in and buy them like Mitt before it's too late.