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35 million?

T

TheBigA

I just saw an ad for Sirius XM, and they say it's radio "35 million people can't get enough of." Do they assume two people listen for every subscriber?
 
TheBigA said:
I just saw an ad for Sirius XM, and they say it's radio "35 million people can't get enough of." Do they assume two people listen for every subscriber?
Click to expand...

Where did they come up with that number?
 
They killed off most of the niche format channels like swing street,the vortex,and left in place of them channels that sound like regular radio stations,wheres the wow factor now???The audio quality sucks now.So wheres the incentive?They need to rethink their business plan.Let the Djs play what they want to.Afterall thats what radio is missing and used to have.
 
TheBigA said:
I just saw an ad for Sirius XM, and they say it's radio "35 million people can't get enough of." Do they assume two people listen for every subscriber?
Click to expand...
I'm guessing that they are in fact assuming for every subscriber, there are several listeners; according to the quote they are not saying 35 million subscribers; they've probably have come up with a guess that for every subscriber with a radio turned on there are several people listening.

At a restaurant I go to that plays SXM (XM channel 27 - the Bridge); at any given time at least several dozen people are listening to that one radio.

Misleading? Yes
Ethical? No

But it's probably legal.

A newspaper here did the same thing about a decade ago; claiming that had over 300,000 readers read their newspaper everyday and yet their official circulation was around 140,000 per day; when questioned about it, they claimed that their statistics indicated that about 2.1 people read each paper each day.

If they changed the word people to "listeners" they could even pump up the number more....... to include cats and dogs in the household that are captive listeners!! :)

drt
 
Don't forget about all the people listening on their TVs...
::)
 
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