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3WS QUESTION

That's from a brand new album, so unless a "classic remakes" format comes around, forget about that one on 3WS.
Posted on: Today at 07:17:42 AMPosted by: db59

It's not that I want 3WS to play something like that. My point is that WJPA will and does play different songs each day and doesn't burden it's listeners with the same songs each and every day. WJPA does it right. 3WS does not. I am sick and tired of hearing the same songs all the time.
 
In other words db59, you would have far less of a problem if you'd heard "Peace of Mind" on Wednesday, "Amanda" yesterday, and "Rock and Roll Band" today.

The latter two were big enough hits to be in rotation, even on a station scraping only the top 20 of each year.
 
corporateradiosucks said:
In other words db59, you would have far less of a problem if you'd heard "Peace of Mind" on Wednesday, "Amanda" yesterday, and "Rock and Roll Band" today.

The latter two were big enough hits to be in rotation, even on a station scraping only the top 20 of each year.
Click to expand...

Exactly. No problem hearing the same artist 3 days in a row, just not the same song by that artist, unless it is a one-hit wonder, and if so, you still don't play that one song each and every day. But this problem with 3WS is nothing new. It's been going on for years now. I can always remember a conversation I had with the late R.D. Summers (RIP) once when I called the station. We were talking about the music being played (or not being played) and he told me how he cringed each time he had to play "Proud Mary " by CCR, because he was so sick of the song. Ever since that time, I think of R.D. every time 3WS plays "Proud Mary".
 
I posted this on the Tampa board in another thread but it's valid here too...

When I worked at Y97, the owner, Robert Benns (the evil genius who came up with the Classic Trax show that helped to invent Classic Rock radio) said, "When a listener flips between us and DVE, I always want to be playing a better song." Because what happens when the typical listener bounces between "More Than A Feeling" and a band's 5th-greatest hit that maybe hit #23? Guess which station they go to?

And before you go off on a rant, YOU are not the typical listener. By definition, no one on this board is.
 
Parttimer said:
I posted this on the Tampa board in another thread but it's valid here too...

When I worked at Y97, the owner, Robert Benns (the evil genius who came up with the Classic Trax show that helped to invent Classic Rock radio) said, "When a listener flips between us and DVE, I always want to be playing a better song." Because what happens when the typical listener bounces between "More Than A Feeling" and a band's 5th-greatest hit that maybe hit #23? Guess which station they go to?
Click to expand...

The flaw in that thinking is it doesn't account for the burnout factor that means the "better" song is no longer better.
 
Boss Radio said:
The flaw in that thinking is it doesn't account for the burnout factor that means the "better" song is no longer better.
Click to expand...

A valid point.... why there has to be more attention paid to rotation, a good job of flavoring the station with a category or two that rotated really slowly or changed often. Sounds like 3WS' problem is more a lack of attention to detail....
 
That and a combination of forgetting how old they are (either accidentally or just refusing to believe it). More Than a Feeling is nearly 40 YEARS OLD. Unless you are 10 years old or lived in a cave for the past 4 decades, you've heard it a whole lot of times. Think about how long the majority of rock songs from the 50s were played on the radio on a regular basis, to the degree that MTAF is. It doesn't compare. You didn't hear Great Balls of Fire on multiple stations every day in 1995.
 
Some songs age better than others.....I have never tired of "More Than A Feeling" or "How Long" by Ace to name a few. I believe the average listener doesn't tire of the songs they like. Stations don't usually get beat by playing popular music. It's when they add things in that aren't favorites that get them into trouble. Again, the trick comes back to the scheduling and resting some of your library on a regular basis. Continuing research to find some new songs to add. And moving the format forward as a new generation enters the target demo. Maybe 3WS needs to spend more time on their music logs to avoid what I would call "small market" mistakes that should never occur at this level.
 
WDOK 102.1 in Cleveland (a.k.a. 'New 102') plays Piano Man and Margaritaville every single day at some point between the 8AM and 4PM workday. I also get to hear Rhianna finding love not once but twice a day or Adele setting fire to the rain and Katy Perry bragging about California 'Gurls', or someone being a 'Firework' or being someone's 'Teenage' Dream every day along with others that you are guaranteed to hear every day at least once between 8AM and 4PM. WMJI 105.7 whose format is most similar to 3WS does the same thing - plays the same songs everyday at least once within an 8 hour period.
 
106.1 WBBG plays through our office and I swear I hear Brandy...Your a Fine Girl every day....but what a good wife she would be. :)
 
ScottyBman said:
106.1 WBBG plays through our office and I swear I hear Brandy...Your a Fine Girl every day....but what a good wife she would be. :)
Click to expand...

Yeah, but soon as you marry her she'll stop going downtown.And within a few years you'll be amazed at what a fat wife she will be. ;D
 
Seltzer said:
I have never tired of "More Than A Feeling" or "How Long" by Ace to name a few. I believe the average listener doesn't tire of the songs they like. Stations don't usually get beat by playing popular music. It's when they add things in that aren't favorites that get them into trouble.
Click to expand...

That's absolutely correct.

C.
 
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