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3WZ, the other winner.

N

Ned Gimp

JoeFM made the big splash, and I think a closer look will see that B94 is poised to be the next growth station, but 3WZ wins again as a model of consistency, an unappreciated but difficult task.
Look for them to continue to be in everyones face as the number 1, local champ, the hometown station. Congrats to Mike and staff.
 
No doubt that 3W is a steady player, getting listeners and revenue out of all proportion to their influence in the market. Their one size fits all approach is a handicap, but their consistency is a strength that is only aided by the constant change and turmoil created by the competition.
 
wiseman said:
No doubt that 3W is a steady player, getting listeners and revenue out of all proportion to their influence in the market. Their one size fits all approach is a handicap, but their consistency is a strength that is only aided by the constant change and turmoil created by the competition.
Click to expand...
Like you, I am not sure I love the "one size fits all" approach...but 3-WZ seems to do a lot more RIGHT than they do wrong. Their promotions are rock-solid. Having Channel 4 certainly puts a feather in their cap and they seem to be everywhere with everything when it comes to community events that matter to people.

Someone once told me "I'd rather be mediocre and consistent than constantly tweaking this and that". Have to say he is right. Consistency can win big, but you cannot rest on your laurels either. Take one look at the Frog to learn from that. Something fresher...newer...more innovative comes along and next thing you know there go a few ratings points.

I think that's been 3-WZ's strength all along. They stay enough of the same to keep people happy, but they make just enough of a change to keep sounding fresh and new.
 
Take a quick look at the Fall report and you'll find 3WZ ranked #1 in every (Persons/Adult) demographic from 12-24 all the way up to 35-64. That's not mediocrity. Morning, mid-day, and PM Drive are all ranked #1 (12+). That's not mediocrity, either. When was the last time one station won every demo and every major daypart? Has it ever happened since Arbitron started regular measurement of State College in 1991? Like somebody said about Joe's outstanding performance, that's something special.

Joe's attack on the Frog was one for the ages. Fun to watch, from afar.

The Bus also did well, and both WRSC and WMAJ had some nice numbers. WBLF's showing, built mostly on Rush, may be 970's best book in history. Someone said something about B-94.5 being poised for growth, but with a 1.5 share in a tie with a Lewistown AM daytimer, it's hard to fathom. They actually dropped a share below Smooth Jazz. Both WGMR and WBHV should consider news/talk. Consider the success Lite had with Bob & Sherry (it did very well) and the success Quick has had with Bob & Tom (very strong, despite comments on this board to the contrary). There is a wealth of network stuff available, and it's working in other markets on FM. What they're doing now just isn't, for whatever reasons.

That's all. See you next book.
 
3WZ won every demo!? Gosh, what a surprise. Mediocrity is ameyer and simpson at g101. I guess it's pretty cool to have a 50,000 watt station and get your butt kicked by a distant AM.
 
Spackler1 said:
yet Froggy is still #1 12+.
[/quote

A previous post mentioned Fall of '06?
Your facts are much like you....miss-informed.
Click to expand...
 
Yeah, Fall '06, which are the numbers just released this week. 12+, Froggy over 3WZ. I think you're the one who is misinformed here.
 
Spackler1 said:
Yeah, Fall '06, which are the numbers just released this week. 12+, Froggy over 3WZ. I think you're the one who is misinformed here.
Click to expand...


Wrong.
 
We're not permitted to quote numbers on this board, but the numbers I've seen, as published in R&R and on All Access, show Froggy 0.7 over 3WZ's number, 12+, Fall 2006, Monday-Sunday 6AM-12M.
 
Spackler1 said:
We're not permitted to quote numbers on this board, but the numbers I've seen, as published in R&R and on All Access, show Froggy 0.7 over 3WZ's number, 12+, Fall 2006, Monday-Sunday 6AM-12M.
Click to expand...

Wrong again, chief spack...
 
Spackler is looking at the published rankers in R&R and AA, and is therefore seeing the Spring-Fall two-book averages, not the traditional 12-week Fall book. Arbitron has caused quite a bit of confusion by doing this, but when you've got a monopoly, you do what you want. They've created a situation where if a station has a down book (Frog) they'll talk about the two-book version; when they have an up book (Z) they'll talk about the one-book version.

In the 12-weeker, FGY trails by 4+ shares, and Joe's just a share-and-a-half behind. Little Froggy brings the simulcast up to within a share of the top... but not quite.
 
jackandcoke said:
Spackler is looking at the published rankers in R&R and AA, and is therefore seeing the Spring-Fall two-book averages, not the traditional 12-week Fall book. Arbitron has caused quite a bit of confusion by doing this, but when you've got a monopoly, you do what you want. They've created a situation where if a station has a down book (Frog) they'll talk about the two-book version; when they have an up book (Z) they'll talk about the one-book version.

In the 12-weeker, FGY trails by 4+ shares, and Joe's just a share-and-a-half behind. Little Froggy brings the simulcast up to within a share of the top... but not quite.
Click to expand...

So they are publishing the 12+ two book averages in the trades, the the books have the straight survey numbers? Ah. That should make the next book very interesting.
 
Spackler1 said:
jackandcoke said:
Spackler is looking at the published rankers in R&R and AA, and is therefore seeing the Spring-Fall two-book averages, not the traditional 12-week Fall book. Arbitron has caused quite a bit of confusion by doing this, but when you've got a monopoly, you do what you want. They've created a situation where if a station has a down book (Frog) they'll talk about the two-book version; when they have an up book (Z) they'll talk about the one-book version.

In the 12-weeker, FGY trails by 4+ shares, and Joe's just a share-and-a-half behind. Little Froggy brings the simulcast up to within a share of the top... but not quite.
Click to expand...



So they are publishing the 12+ two book averages in the trades, the the books have the straight survey numbers? Ah. That should make the next book very interesting.
Click to expand...


Yes, this initiative is happening in Condensed markets only (Spring '06 was reported this way too). These condensed markets will eventually go to quarterly reports and essentially be rated year round (although they won't get trends like continuously rated markets). The quarterly reports begin in '08 (that way there, they keep the markets in limbo until their "more effective" ratings system is in place).

The best part is, they are not increasing sample size...just spreading it out...SC is ALREADY undersampled to begin with!?! Gotta love Arbitron :)

You can read all about it right here:

http://www.arbitron.com/ad_agencies/wcu_smallmarket.asp
 
ratingsgeek said:
Take a quick look at the Fall report and you'll find 3WZ ranked #1 in every (Persons/Adult) demographic from 12-24 all the way up to 35-64. That's not mediocrity. Morning, mid-day, and PM Drive are all ranked #1 (12+). That's not mediocrity, either. When was the last time one station won every demo and every major daypart? Has it ever happened since Arbitron started regular measurement of State College in 1991? Like somebody said about Joe's outstanding performance, that's something special.

Joe's attack on the Frog was one for the ages. Fun to watch, from afar.

The Bus also did well, and both WRSC and WMAJ had some nice numbers. WBLF's showing, built mostly on Rush, may be 970's best book in history. Someone said something about B-94.5 being poised for growth, but with a 1.5 share in a tie with a Lewistown AM daytimer, it's hard to fathom. They actually dropped a share below Smooth Jazz. Both WGMR and WBHV should consider news/talk. Consider the success Lite had with Bob & Sherry (it did very well) and the success Quick has had with Bob & Tom (very strong, despite comments on this board to the contrary). There is a wealth of network stuff available, and it's working in other markets on FM. What they're doing now just isn't, for whatever reasons.

That's all. See you next book.
Click to expand...
I think you misread what I said...I never said 3-WZ is mediocre. I said that even a station that IS mediocre but consistent can pull in numbers much moreso than a station that is always tweaking, always changing...moving features around, changing DJ's and morning shows, etc.

If I had to say, while the mix at 3-WZ is somewhat eclectic at times with a few more "younger" tracks like "Fergie" and "Gwen Stefani" getting introduced into the mix of an otherwise Hot leaning A/C...the station is programmed solidly, its promoted very well and its talent has been around virtually forever in this marketplace.

I cannot tell you how many times I sat in on programming meetings at the old B103 when it was decided we have to "kill off the Z" and go after their audience and everytime we dropped what we were all about and started to try and lean more "adult" to cut into their audience, the plan backfired. Same thing happened with "Beaver 103" only a few short years ago.

Its interesting that the Frog always seems invincible, yet Joe made a big splash taking them on, yet anyone who has ever tried to take on the "Z" has met with disaster. That tells me that whatever they are doing works well...very well.
 
I think you misread what I said...I never said 3-WZ is mediocre. I said that even a station that IS mediocre but consistent can pull in numbers much moreso than a station that is always tweaking, always changing...moving features around, changing DJ's and morning shows, etc.

If I had to say, while the mix at 3-WZ is somewhat eclectic at times with a few more "younger" tracks like "Fergie" and "Gwen Stefani" getting introduced into the mix of an otherwise Hot leaning A/C...the station is programmed solidly, its promoted very well and its talent has been around virtually forever in this marketplace.

I cannot tell you how many times I sat in on programming meetings at the old B103 when it was decided we have to "kill off the Z" and go after their audience and everytime we dropped what we were all about and started to try and lean more "adult" to cut into their audience, the plan backfired. Same thing happened with "Beaver 103" only a few short years ago.

Its interesting that the Frog always seems invincible, yet Joe made a big splash taking them on, yet anyone who has ever tried to take on the "Z" has met with disaster. That tells me that whatever they are doing works well...very well.


[/quote]


What you mentioned a few posters back gave the impression that 3wz was mediocre. Please, be honest.

3wz has tweaked more often than most posters have related. Better management, better sales, better talent. Period...
 
3WZ is what it is. And listeners like to tune in to a known brand. They outsmart the brains of the frantically reacting Forever bunch by remaining firmly in place. Set, match.
 
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