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46 Million HD Radio users by 2020

R

Radiogeek500

That's according to a report on Billboard Radio Monitor's website.

www.billboardradiomonitor.com/radio...article_display.jsp?vnu_content_id=1002158138


I'm only posting this for discussion purposes and don't have any interest or agenda for or against HD Radio, let that be known.<P ID="signature">______________
Happy 20th Birthday Power 106

JOSH, Moderating the whole Radio-Info radio state of California and Indiana too!

www.myspace.com/radiogeek500</P>
 
So that means out of the 800 million existing receivers in 14 years only 5% will be HD ones...

YAWN!

> That's according to a report on Billboard Radio Monitor's
> website.
>
www.billboardradiomonitor.com/radiomonitor/news/bu> siness/digital/article_display.jsp?vnu_content_id=1002158138
>
>
>
> I'm only posting this for discussion purposes and don't have
> any interest or agenda for or against HD Radio, let that be
> known.
>
 
There's a sucker born every minute.

<FONT COLOR="#FFFFFF">
 
> That's according to a report on Billboard Radio Monitor's
> website.
>
www.billboardradiomonitor.com/radiomonitor/news/bu> siness/digital/article_display.jsp?vnu_content_id=1002158138
>
>
>
> I'm only posting this for discussion purposes and don't have
> any interest or agenda for or against HD Radio, let that be
> known.
>
That's it? The US Population may be in excess of 400 million by that time, so only 46 million people listening to their Highly Distorted radios is insignificant. Let's see if stations even keep running IBAC that long, considering it's expensive to operate. By that time, portable Internet radio will probably prevail, which will broaden the music choices. The majority will listen to HD2 on the Internet rather than on an HD radio.<P ID="signature">______________
17-year-old radio geek
Location: Princeton Junction, NJ
AIM: KewlDude471
WWPH 107.9 FM: http://wwph1079fm.no-ip.org</P>
 
> That's according to a report on Billboard Radio Monitor's
> website.
>
www.billboardradiomonitor.com/radiomonitor/news/bu> siness/digital/article_display.jsp?vnu_content_id=1002158138
>
>
>
> I'm only posting this for discussion purposes and don't have
> any interest or agenda for or against HD Radio, let that be
> known.
>

550,000 HD radio owners by the end of the year?! That seems way overly optimistic.

Not only is there an 'invisibility' factor associated with HD radio (few receivers available, zero public recognition) there's also the matter of cost. Who's going to pay 300.00-500.00 for an HD radio when XM Satellite is blowing out their radios for 50 bucks? I got friends right and left of me who are converting to XM or Sirius satellite radio just because they can get these receivers so cheaply. Some are even in the radio business.

Unless the FCC mandates an analog cut off for AM/FM and HD radio comes waaay down in cost (like 50 bucks, maybe?), I highly doubt these figures will be true.

db
 
Re: There's a sucker born every minute.

>
Oh bee-have!

Let's not start with this kind of stuff again, please. If you're going to be critical, do it constructively or don't do it at all.

I bought one, and I am certainly not a sucker.<P ID="signature">______________
</P>
 
> > That's according to a report on Billboard Radio Monitor's
> > website.
> >
> www.billboardradiomonitor.com/radiomonitor/news/bu>
> siness/digital/article_display.jsp?vnu_content_id=1002158138
>
> >
> >
> >
> > I'm only posting this for discussion purposes and don't
> have
> > any interest or agenda for or against HD Radio, let that
> be
> > known.
> >
> That's it? The US Population may be in excess of 400
> million by that time, so only 46 million people listening to
> their Highly Distorted radios is insignificant. Let's see
> if stations even keep running IBAC that long, considering
> it's expensive to operate. By that time, portable Internet
> radio will probably prevail, which will broaden the music
> choices. The majority will listen to HD2 on the Internet
> rather than on an HD radio.
>

Yes *bufferbufferbuffer* intern *bufferbufferbuffer* et radio wi *bufferbufferbuffer* ll be huge *bufferbufferdisconnect*...

Do you know how much it costs to operate HD? I do, and it's not that significant. For lots of stations, it's next to nothing.

Your issues with the technlogy aside, it's been pretty well known that HD today is very much in the infancy stage. It will be years and years before a lot of headway is made. We all knew that going in.

My opinion? HD radio on FM now sounds better than any internet stream. By the time portable internet radio begins to become widely accepted, HD should be well on it's way. One of the big reasons? There is no single voice for internet radio. No codec standards. Add to that ISP's who now want to charge for "priority traffic" like streaming, and you're heading for trouble.

Once the price of the radios inevitably come down, what will be more appealing?

Paying $40/month for "portable bandwidth", plus whatever subscription your internet station is going to charge (remember - they have to pay a per-user fee for licensing) for a best effort service, or buying a $100 radio for all-you-can-eat HD (which in that time frame should be doing pretty well).

What a lot of radio people are forgetting is that there is still a large chunk of the population who want an easy to operate "familiar" radio, and will not pay for a radio subscription. There are still only 10m Sat subscribers, and a chunk of them are the "new radio with a free year of service" types who won't ever renew. HD radio may be a good alternative...depending on how compelling the programming is.

So to bet right now that it will go either way is pretty premature.<P ID="signature">______________
</P>
 
Hold on...

>
> Do you know how much it costs to operate HD? I do, and it's
> not that significant. For lots of stations, it's next to
> nothing.
>
Whoa, whoa, whoa Doc...are you serious??? I hope you mean the continuous everyday part is not expensive to run and NOT the initial outlay of cash. I have not installed HD (like you have) but have done an extensive cost analysis for our 3 stations and can tell you, that kind of money is not in the budget anytime soon. We have discussed this before but our mom and pop cannot absorb this kind of spending without a major strain on the company. Were old school, which means we carry a lot of employees. Fully staffed newsroom, only 1 FM VTed on the overnight; however our AM is pretty stripped down and runs off of some type of bird most of the day and night. 5 full timers and a smattering of part timers in the pormotions dept. and the list goes on. Could we scale back the amount of employees? Probably but the suits feel the station would suffer. Are we hurting for cash? No but then again we are a business and can't just throw some $600,000 out for HD. That may seem high for you but we have so many incendentals it is unreal. AM site would need a new ground system at about a hundred large itself! Tree clearing for the radials is the major cost in this. Our 1 FM would need AC installed. Space and transmitters are a problem at our other FM that is running on 1960 something RCA's....the list goes on and on and you get the idea.
We also have 4 in Michigan that all have their own issues...I, once again, have gone way off topic and will turn this back over to your regularly scheduled post..TY
G
 
Re: Hold on...

> >
> > Do you know how much it costs to operate HD? I do, and
> it's
> > not that significant. For lots of stations, it's next to
> > nothing.
> >
> Whoa, whoa, whoa Doc...are you serious??? I hope you mean
> the continuous everyday part is not expensive to run and NOT
> the initial outlay of cash. I have not installed HD (like
> you have) but have done an extensive cost analysis for our 3
> stations and can tell you, that kind of money is not in the
> budget anytime soon. We have discussed this before but our
> mom and pop cannot absorb this kind of spending without a
> major strain on the company. Were old school, which means we
> carry a lot of employees. Fully staffed newsroom, only 1 FM
> VTed on the overnight; however our AM is pretty stripped
> down and runs off of some type of bird most of the day and
> night. 5 full timers and a smattering of part timers in the
> pormotions dept. and the list goes on. Could we scale back
> the amount of employees? Probably but the suits feel the
> station would suffer. Are we hurting for cash? No but then
> again we are a business and can't just throw some $600,000
> out for HD. That may seem high for you but we have so many
> incendentals it is unreal. AM site would need a new ground
> system at about a hundred large itself! Tree clearing for
> the radials is the major cost in this. Our 1 FM would need
> AC installed. Space and transmitters are a problem at our
> other FM that is running on 1960 something RCA's....the list
> goes on and on and you get the idea.
> We also have 4 in Michigan that all have their own
> issues...I, once again, have gone way off topic and will
> turn this back over to your regularly scheduled post..TY
> G
>


Yes he means the everyday part, not the initial outlay of cash for transmitter etc.
 
Re: Hold on...

> > >
> > > Do you know how much it costs to operate HD? I do, and
> > it's
> > > not that significant. For lots of stations, it's next
> to
> > > nothing.
> > >
> > Whoa, whoa, whoa Doc...are you serious??? I hope you mean
> > the continuous everyday part is not expensive to run and
> NOT
> > the initial outlay of cash. I have not installed HD (like
> > you have) but have done an extensive cost analysis for our
> 3
> > stations and can tell you, that kind of money is not in
> the
> > budget anytime soon. We have discussed this before but our
>
> > mom and pop cannot absorb this kind of spending without a
> > major strain on the company. Were old school, which means
> we
> > carry a lot of employees. Fully staffed newsroom, only 1
> FM
> > VTed on the overnight; however our AM is pretty stripped
> > down and runs off of some type of bird most of the day and
>
> > night. 5 full timers and a smattering of part timers in
> the
> > pormotions dept. and the list goes on. Could we scale back
>
> > the amount of employees? Probably but the suits feel the
> > station would suffer. Are we hurting for cash? No but then
>
> > again we are a business and can't just throw some $600,000
>
> > out for HD. That may seem high for you but we have so many
>
> > incendentals it is unreal. AM site would need a new ground
>
> > system at about a hundred large itself! Tree clearing for
> > the radials is the major cost in this. Our 1 FM would need
>
> > AC installed. Space and transmitters are a problem at our
> > other FM that is running on 1960 something RCA's....the
> list
> > goes on and on and you get the idea.
> > We also have 4 in Michigan that all have their own
> > issues...I, once again, have gone way off topic and will
> > turn this back over to your regularly scheduled post..TY
> > G
> >
>
>
> Yes he means the everyday part, not the initial outlay of
> cash for transmitter etc.
>


What he said... :)

Yes, I meant after the initial investment...<P ID="signature">______________
</P>
 
> > That's according to a report on Billboard Radio Monitor's
> > website.
> >
> www.billboardradiomonitor.com/radiomonitor/news/bu>
> siness/digital/article_display.jsp?vnu_content_id=1002158138
>
> >
> >
> >
> > I'm only posting this for discussion purposes and don't
> have
> > any interest or agenda for or against HD Radio, let that
> be
> > known.
> >
>
> 550,000 HD radio owners by the end of the year?! That seems
> way overly optimistic.
>
> Not only is there an 'invisibility' factor associated with
> HD radio (few receivers available, zero public recognition)
> there's also the matter of cost. Who's going to pay
> 300.00-500.00 for an HD radio when XM Satellite is blowing
> out their radios for 50 bucks? I got friends right and left
> of me who are converting to XM or Sirius satellite radio
> just because they can get these receivers so cheaply. Some
> are even in the radio business.
>
> Unless the FCC mandates an analog cut off for AM/FM and HD
> radio comes waaay down in cost (like 50 bucks, maybe?), I
> highly doubt these figures will be true.
>
> db
>
<P ID="edit"><FONT class="small">Edited by RyanCA on 03/17/06 09:57 PM.</FONT></P>
 
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