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5-6min Stopsets/Ad Breaks - WTF?!

B

BuzzRadio

I frequently see people here mention that opt-outs during syndicated programming gives them "5-6 mins of stopset" - I'm in the UK and wouldn't dream of a commercial break being this long (the limit on our advertising minutes per hour notwithstanding!). Unless it's during a TOH news-break: Ads at :57 and then 3mins of news, maybe OK but 5 or 6 mins of actual commercials - wow!

I assume this is because you have shorter ones during the hour ? I'd love to see some example clocks to see just how this varies, not to mention some explanation as to why this appears to work when over here you'd have people reaching for BBC Radio 1 or 2 ;)

I'm very interested in US programming (from a behind-the-scenes POV) and find it amazing how you do things compared to us. Obviously with a piece of land the size of US (and probably a better licensing system), you can have a Country/Jazz/Oldies station in every market.
 
BuzzRadio said:
I frequently see people here mention that opt-outs during syndicated programming gives them "5-6 mins of stopset" - I'm in the UK and wouldn't dream of a commercial break being this long (the limit on our advertising minutes per hour notwithstanding!). Unless it's during a TOH news-break: Ads at :57 and then 3mins of news, maybe OK but 5 or 6 mins of actual commercials - wow!

I assume this is because you have shorter ones during the hour ? I'd love to see some example clocks to see just how this varies, not to mention some explanation as to why this appears to work when over here you'd have people reaching for BBC Radio 1 or 2 ;)
Click to expand...


No, most rated market music stations have two stopsets of between 5 and 7 minutes. Using the minute by minute tune out data based on the people meter ratings, this works better than more stops with fewer spots.

I'm very interested in US programming (from a behind-the-scenes POV) and find it amazing how you do things compared to us. Obviously with a piece of land the size of US (and probably a better licensing system), you can have a Country/Jazz/Oldies station in every market.
Click to expand...


New York City has no country, and there are essentially no commercial jazz stations left. Most markets don't have "oldies" any more, either (this is because most have moved to "classic hits" which is 70's centered vs. oldies, which is 60's based). Adult contemporary, CHR and talk are the universal formats.
 
Thanks for that - I don't think any station dare have 2 breaks that long, I'd say 3 breaks, max 3 mins per break would be the norm. A local station does them at :15, :40 and :57 and many others follow in a similar fashion. Capital FM in London tried the "no more than 2 ads in a row" a couple of years' back, big fuss blah blah - as a result, it just sounded like they were starting and stopping all the time as there were 4 or 5 ad-breaks (granted only about a minute long). I have to be honest, I can't ever imagine a UK audience sitting through 7 minutes of adverts.

As for the music formats, they were just sweeping examples ;) When I said "oldies", I suppose I meant something like "classic hits" (perhaps 60s-80s).
 
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