N1WVQ said:
Why did Salem buy 550? They're not doing anything with it & the station isn't showing up in the ratings, so what was the point? To have a 2nd business talk station in the most-unfriendly-to-business state in the Union? At least WPRV has a .3 & 27,100 cume in the overalls but NADA for 550!
They should just sell it.
Let's see... 550 is one of the top AM signals in RI, with good reception day and night over much of the state's population. 550 is well protected and has no real co or adjacent interference problems in it's coverage area. Salem paid $550,000 for the station and has impressive business radio expertise. A number of Salem stations specialize in finance/business and are bringing in the bucks. The model of business radio is very esoteric and hard to integrate with "standard" broadcasting business practices.
There is plenty of room in the Providence market for both 790 AND 550 to feature business and financial programming. There is every reason to believe that both stations will continue to be viable in their current formats.
-