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Radio Disney's sales pitch (not just in Atlanta) is that they commissioned an Arbitron study that showed parents tend to listen with their kids in the car. Julian Davis confirmed to me that the study was done and did show this.
I wonder if Radio Disney will post any significant 6-12 numbers when PPM starts. This is(I think) the first time this demo cell has been measured on a consistant basis by Arbitron.
Is there any other published research in this demo?
Do the kids really control the radio or do the parents/adults?
Is there any other published research in this demo?
Do the kids really control the radio or do the parents/adults?
Who controls the knobs is all important - WHERE is the TSL.
I can barely hear AM 590 in NE Georgia. In fact, Radio Disney's Norfolk, Va. affiliate on 1650 AM comes in quite clearly here late afternoons and nights, overriding the LP UGA
TIS on that frequency.
TIS on that frequency.
Something y'all may want to think about. Let's assume that 590 fixes the signal and they are hearable...most everywhere. Now if it works here, what would stop them from attempting it in other markets (where possible, of course).
Next, since the stations all run THE SAME PROGRAMMING and appeal to the SAME AUDIENCE and let's, for the sake of argument, say that with PPM entering the picture the ratings explode or, at best, increase moderately. This is a national format where all, or just about all of the entity is taken care of at one or two centralized locations. They make their money, have one of the lowest overheads in the industry and...
...let's suppose Clear Channel, Citadel, CBS, etc. decide to centralize their operations. No local sales force, no local traffic to schedule, no local announcers to pay, no voicetracking, all satellite all the time, all over the country. Imagine leaving for a trip from Atlanta and listening to your favorite show while driving to Ohio.
For those who want radio to be what it once was, it has the potential to become everything it was never intended to be. For those who are only in it for the money, you may be looking at a gold mine...or a death knell. Either way, the implications are staggering. (By the way, I know I left a bunch of stuff out but I just wanted to get the point across...radio as we have known it HAS changed. We can either change with it or be destroyed by it.
Next, since the stations all run THE SAME PROGRAMMING and appeal to the SAME AUDIENCE and let's, for the sake of argument, say that with PPM entering the picture the ratings explode or, at best, increase moderately. This is a national format where all, or just about all of the entity is taken care of at one or two centralized locations. They make their money, have one of the lowest overheads in the industry and...
...let's suppose Clear Channel, Citadel, CBS, etc. decide to centralize their operations. No local sales force, no local traffic to schedule, no local announcers to pay, no voicetracking, all satellite all the time, all over the country. Imagine leaving for a trip from Atlanta and listening to your favorite show while driving to Ohio.
For those who want radio to be what it once was, it has the potential to become everything it was never intended to be. For those who are only in it for the money, you may be looking at a gold mine...or a death knell. Either way, the implications are staggering. (By the way, I know I left a bunch of stuff out but I just wanted to get the point across...radio as we have known it HAS changed. We can either change with it or be destroyed by it.
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