Just started hearing it "70's and 80's Hits" not sure how long this has been going on but I looked on thier plasylist and NO 60's music.They are playing Wham now.
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60's Music Dead as far as B101 goes...
- Thread starter Kenny Atkinson
- Start date
MarcB said:
...because today's 40-year-old graduated high school in 1991 and college in 1995.
Sixties stuff is confined to Oldies Radio, or Sixties at 6 on XM Sirius..you're talking about stuff that in some cases is over 50 years old..it has little relevance to today's audience, with the exception of the Beatles...
Speaker of Truth said:
And......Let's not forget that delightfully home-spun local brokered program "Guido & The Doo-Woppers", heard each Sunday from 10AM to 1PM on 1320-WARL.
http://guidoandthedowopers.net/index.html
I do realize times are changing and they have to roll with the demos I do realize sooner or later maybe 3 years from now B101 will playing early 90's.Someone posted that a "Classic Hit's Station" has already started.Not sure how many have broken the barrier but what 90's songs are being played on whatever station or stations are doing it?
kenwood101 said:
Santana's "Smooth" is showing up on quite a few. KRTH in Los Angeles has been playing it for years.
Today's 40-year-old (the center of the 25-54 demo) was in high school from 1987-1991 and college from 1991-1995, so the time for this is really already here.
N1WVQ said:
Did'nt some post a couple of years ago when this IHEART radio was first implimented "GODSMACK" accidently got played on B101.
I don't think we have to worry about Godsmack ever appearing on a Classic Hits station. I could maybe see them getting sprinkled in on some Classic Rock stations in about 10-15 years, but even that's a big maybe.
I'm 28 and I still love 60's music, but I've accepted that I'm in the minority. As for 90's music, to each their own. I really appreciated how diverse and adventurous the mainstream music landscape was back then. I'd certainly take that decade over 2000-09 any day. That said, I do think Classic Hits stations should tiptoe into the 90's very slowly and carefully.
I'm 28 and I still love 60's music, but I've accepted that I'm in the minority. As for 90's music, to each their own. I really appreciated how diverse and adventurous the mainstream music landscape was back then. I'd certainly take that decade over 2000-09 any day. That said, I do think Classic Hits stations should tiptoe into the 90's very slowly and carefully.
mjb1124 said:
Too slowly and they miss an entire decade of listeners at the heart of the demo.
What I find interesting in all this is, at nearly every wedding I been to in the past few years, whenever songs like "Runaround Sue," "Shout" (the Isley Brothers version), "Do You Love Me," or really any 50s Elvis gets played, everyone goes nuts. I don't know how exactly translates to the mass-appeal classic hits station, but I'm sure if B101 played "Runaround Sue" every once in a while, no one would change the station.
There are too many "focus groups" and narrow parameters as to what goes on particular formats these days. It wouldn't hurt to play something because it feels right and sounds good every once in a while.
Jacko
There are too many "focus groups" and narrow parameters as to what goes on particular formats these days. It wouldn't hurt to play something because it feels right and sounds good every once in a while.
Jacko
Ironically, you have a station like HJY that plays new rock but still goes back to the mid 60's with Stones, Hendrix, probably some Beatles, etc. It's almost as if the attitude is that someone who likes Godsmack and Kid Rock is more tolerant of earlier rock but those who listen to Huey Lewis on a classic hits station are not.
I worked with a girl who was from somewhere in the Ukraine who came to America for college & stayed on after graduation. I don't know what radio is like there or what music she was exposed to, but she's completely non-prejudicial when it comes to music. She'll listen to anything from electronic dance music to alternative to 50's, 60's, & 70's. If she likes the song, she listens regardless of what it is & would probably listen to a radio station that played everything from Elvis to Jay-Z. Maybe it's all in the way radio stations condition listeners to expect certain things.
I worked with a girl who was from somewhere in the Ukraine who came to America for college & stayed on after graduation. I don't know what radio is like there or what music she was exposed to, but she's completely non-prejudicial when it comes to music. She'll listen to anything from electronic dance music to alternative to 50's, 60's, & 70's. If she likes the song, she listens regardless of what it is & would probably listen to a radio station that played everything from Elvis to Jay-Z. Maybe it's all in the way radio stations condition listeners to expect certain things.
That's assuming people associate with the '90s. I don't & I'm 34 (graduated high school in 1997). Growing up we were usually into either classic rock or rap, not pop. Do you know what the #1 song the week I graduated high school? Mmm Bop. Do you know which decade my contemporaries remember most fondly? The '80s. The problem with the '90s is that it got so fragmented that it can't be one-size-fits-all. You have the people that were only into alternative & grunge who hated rap; the hip-hoppers who hated rock; the tenny-boppers with Ace of Base & All-4-One in the middle of the decade & N*Sync, The Backstreet Boys & Britney at the end of the decade. It's too schizophrenic a decade. Some music is still being heard today but on stations that fit certain formats. Sorry, I don't think "The Humpty Dance" next to "I Saw The Sign" followed by "All Apologies", then something by Pearl Jam & washed down with "Sexual (Li-Da-Di)" or Dido would make for something that would hold the average 40-year-old listener.michael hagerty said:
I DJ about 30 weddings a year in southern New England. If you play more than 2 songs pre-1970, you'll lose them. You can play Shout and MAYBE, maybe, if the crowd is skewing really old, you can get away with the twist early on in the night before Grandma goes home.
It's very rare that anyone ever asks for anything pre-1980 at any of my weddings in the past 5 years or so.
It's very rare that anyone ever asks for anything pre-1980 at any of my weddings in the past 5 years or so.
michael hagerty said:
The "Classic Hits" station, here in Indianapolis, leans classic rock & plays The Black Crowes' "Jealous Again". Not a dial-changer for me, despite being burned out on the group.
Jacko said:
But a majority of the people who dance to Runaround Sue will also stay on the floor for Gangnam Style. A dance floor at a wedding or bar or club is just as narrow of a focus as said focus groups.
mistermicrophone said:
It's actually just the opposite. A well-run focus group or music test is going to be made up of people in the sales demo who either listen or are open to listening to your station.
A dance floor, especially at a wedding, is a jumble of people of different ages and preferences who are in a mood to celebrate. Even when that mood wears off a bit, the last thing they want is for anybody to think they're not having a good time. They don't want to be rude, don't want to be the downer, so they dance.
You've got people who only listen to newstalk, only listen to country, only listen to jazz, up on the floor for "Shout!", "YMCA" and "Gangam Style" not because it's their favorite music, but because they're with their favorite people in a party atmosphere. That's very different from being alone at home, work or in the car.
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