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"610 WIP" - Old Habits Die Hard

DToTheJ

DToTheJ

This morning, while filling in for Angelo Cataldi as the lead on the morning show, Al Morganti had called the station "610 WIP" a few times between 5:30 and 6 AM. Coming out of the 6 AM break, he finally caught himself and said "94 WIP" but he later took a call and told the caller "you're on 610 WIP." And coming out of the last break, you heard him go "S--- 94 WIP."

At least he's trying hard. Don't they have papers up in the studio that say "94 WIP" in big lettering to prevent this kinda thing from happening, though?
 
J...I've done that at probably every move. Jocks take pools on how long it will go before the new guy will go before he slips. To me, all it means is Al gets an A+ for branding 610 WIP properly, as the PD wanted him to do. It's hard to let go. His job was to brainwash the listener into NOT forgetting where they were tuned. Now, he's burned it into his mind. A job well done. Dan Ingram slipped on his first day on Musicradio77, with something like "Action Central News is next then more minutes of the music you want to hear next on 77, W I L, St. Louis! (pause) er wabc new york"
 
I know I've done it also. And when you are sitting there broadcasting on 610 WIP, its easy to forget that the branding has changed.
 
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