Re: Dr. Gene Scott lives on.....
>From a programming angle - As far as I can determine, the closest thing Jacksonville had to a talk station back in the 70's was the city owned WJAX 930. This market never had a heritage news/talk station like WSB Atlanta or WDBO Orlando. A few years ago, after it landed on 690, Cox finally decided to build WOKV into somewhat of a clone of their bigger siblings. To their credit, they have become a ratings leader in their target demos. It certainly still doesn't sound as polished as it's bigger city counterparts, but unless challenged, they probably never will. I doubt any company is going to put up the cash needed to fund an excellent news/talk alternative - the economics would be difficult in a market this size, at this time.
On a technical note:
Let's remember the history of what was WAPE 690... it was a non-directional daytimer until about 1962 from it's site south of Orange Park. (25kw later 50kw) The Brennan's finally got the nighttime array approved with 6 towers at a separate site just east of Baldwin in western Duval county at 10kw. 690 is a Canadian clear channel so they couldn't radiate north at night from OP, and, for whatever reason, we honor the international treaties with countries like Cuba who don't honor the same agreements, so they couldn't put and array north of town in the swamps and aim the signal south. WTIX already had an established butterfly pattern with lobes to the west and east of New Orleans with 5kw at night. That's why the towers were put in western Duval for WAPE - in other words, they had to accept the potential background noise from 'TIX in order to get a nighttime signal back in the '60's in order to be competitive and profitable (wouldn't have happened as a daytimer). So I congratulate Cox for finally getting a power upgrade to 25kw at night. Since the interference rules have been relaxed, it would seem to make sense to open up their nighttime pattern to the south in order to serve the fast growing area between Jax and St. Augustine. But the FCC may never allow it, so that will remain to be seen.
WOKV has never had any serious competition. Paxson put on an
> FM talker that was directionless. It tried the syndicated
> route and didn't develop any local talk, and was gone in a
> year or two. 690 under another callsign was the closest
> thing OKV ever had to competition in the early 90s -- and it
> was pretty lame. The problem is with Jacksonville itself.
> Most Top 50 cities had a local talker with local shows in
> the talk radio gestation period before syndication got big
> in the 80s. Jacksonville did not. Almost all local shows in
> Jax have been brokered on marginal signals. WOKV signed on
> in 1982 at 600 with a nearly all satellite lineup and has
> been that way ever since. Jacksonville is sort of like Las
> Vegas in that its growth spurt has come after the 70s/80s,
> so it acts like a smaller market than it is.
>
> But if 690 is such a great performer, why doesn't Cox cough
> up the cash and buy out some of those stations interfering
> with it at night? Anguilla would be tough because the State
> Department would have to get involved. But buying out WTIX
> (which is what I hear under WOKV at night) would be a
> no-brainer. It isn't even owned by a large company IIRC.
>
> > Certainly that's your opinion, but how about some facts...
>
> >
> > A quick look at the ratings shows that WOKV is one of the
> > top station in the market (forget 12+, I am talking
> 25-54).
> >
> > Why is that?
> >
> > Could it be that WOKV knows who their audience is and
> serves
> > them?
> >
> > You may not like Boortz, Limbaugh, and Hannity; but they
> are
> > all #1 in their timeslots in all key demos; and the
> station
> > has a rather large news dept.
> >
> > But, I am sure you know best, from your perch in Miami,
> on
> > what Jacksonville listeners SHOULD listening to.
> >
>