7-Eleven Ads

[RadioDoogie]

I keep hearing these pop up on Q100 and Power 96-1. These are playing with our local commercials. Nearest 7-Eleven is in the Greenville/Spartanburg/Anderson area. Am I missing something. Are we getting these at some point?

 

[Christopher Glenn]

I keep hearing these pop up on Q100 and Power 96-1. These are playing with our local commercials. Nearest 7-Eleven is in the Greenville/Spartanburg/Anderson area. Am I missing something. Are we getting these at some point?

Probably national barter spots from syndicated programming (or prep services, imaging, jingles, etc)

 

[mvcg66b3r]

I keep hearing these pop up on Q100 and Power 96-1. These are playing with our local commercials. Nearest 7-Eleven is in the Greenville/Spartanburg/Anderson area. Am I missing something. Are we getting these at some point?

This is happening in Memphis too. We hadn't had a 7-Eleven in about 2 1/2 decades!

 

[RadioDoogie]

I used to live in Memphis until 1994. Used to have one near my house at Covington Pike and Yale Road. They left around 1990. They all turned into Mapco Express. It appears they were here in Atlanta at one time. I know there had to be one at Killian Hill and Highway 78 in Snellville. The outline of the Papa Johns there looked like an old 7-Eleven. I am hearing them more and more on the radio here. I thought it was national too but it really sounds local because there really is no shift in tracking. Pretty seamless.

 

[radi0]

I used to hear ads for O'Reilly auto parts up north regularly and had never seen one in my life until I moved south. That damn jingle is embedded in my brain permanently.

 

[littlejohn]

Given the ability to localize or regionalize spots on satellite delivered services, one can only chalk this up to laziness on the part of either the syndicator or the agency. It's a revenue stream they're turning their backs on - or aren't aware of.

 

[jabba17]

All the 7-11s in ATL disappeared in the mid-80s, mostly becoming Circle Ks.

 

[musicislife]

Is ATL radio so boring that this is what we're talking about? Lol

 

[Lotologist492]

Occasionally I hear the 'Oh Thank Heaven...' spot on syndicated radio. As far as Atlanta locations, the nearest thing to a 7-Eleven location is a Slurpee kiosk within the confines of Six Flags over Georgia, as they are a sponsor. And speaking of Six Flags, you know spring has arrived with all the radio spots they run! (Hey we gotta do something to liven up our discussion of radio in the A-T-L!)

 

[Willits]

Occasionally I hear the 'Oh Thank Heaven...' spot on syndicated radio. As far as Atlanta locations, the nearest thing to a 7-Eleven location is a Slurpee kiosk within the confines of Six Flags over Georgia, as they are a sponsor. And speaking of Six Flags, you know spring has arrived with all the radio spots they run! (Hey we gotta do something to liven up our discussion of radio in the A-T-L!)

These are probably corporate buys or corporate barters of some kind. When I worked for CBS (not in Atlanta) back in the cart days, we had one guy on staff whose sole job was to take these spots off the Internet when CBS fed them and put them on cart so they could be run in the routine stop sets. I remember a couple of clients who didn’t have stores in our market, too.

 

[jabba17]

Rock 100.5 was running Bi-Lo grocery store ads for a while. There is one in Athens, but the rest are way up in the mountains or far NE GA. With WNNX's limited coverage compared to the C/C0s, that buy must have been a mistake. Bi-Lo sold off all of their Chattanooga stores.