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70 STATIONS AT 6AM & 28 ARE SHOWING INFOMERCIALS

gregg75

gregg75

I've got 70 stations in my favorites and 28 are showing informercials at 6AM. How about
some Popeye, Gilligan's Island or Cartoon-O-Rama? There can't be that much money in
those commercials WITH 28 STATIONS SHOWING THEM AT THE SAME TIME........that's a
lot of competition to divy up $19.99.
 
Great. Let Bruce Springsteen know about it - he can always use some material for great songs... ;)
 
Yeah, there's much more money to be made in decrepit reruns. :D

Surely there can't be that much money to be made in cheap pizza, yet how many pizza places spring up in town after town across the country, within proverbial spitting distance of one another? (In some places the same could be said for Chinese food, etc.).

Wonder if it's because there's enough money at that hour (when the bulk of eyeballs available are looking elsewhere) to generate more revenue (small though it may be) than ancient filler material. Nah, couldn't be.
 
I was gonna say ... only 28?
 
Okay, it's Saturday, which means some broadcast channels get in the mix... Time to do an updated scan! ;)
 
gregg75 said:
I've got 70 stations in my favorites and 28 are showing informercials at 6AM. How about
some Popeye, Gilligan's Island or Cartoon-O-Rama? There can't be that much money in
those commercials WITH 28 STATIONS SHOWING THEM AT THE SAME TIME........that's a
lot of competition to divy up $19.99.
Click to expand...
A couple of things about reruns. Most of them are about 10-15 years old, like Friends, or in some cases, of shows that are still in first-run, like Two-and-a-Half Men or How I Met Your Mother. Gilligan and Popeye are much older than that, and have probably outlived their shelf lives. Some of my earliest childhood memories involve Gilligan reruns.

As for infomercials, I believe that most infomercial advertisers must be "bottom-feeders," in that they buy up the cheapest, most out of the way times that they can find. This is sort of like hotels selling their unsold rooms at reduced rates. TV and radio do this with unsold air times.

I was amused when an infomercial advertiser on a radio station in which I used to work actually complained about getting no response from their infomercial times with us! They wanted us to fax back some affidavit about what supposedly happened! ::) I would have told them, "you get what you pay for!" ::)
 
DToTheJ said:
Okay, it's Saturday, which means some broadcast channels get in the mix... Time to do an updated scan! ;)
Click to expand...
A local channel here in Nashville that used to have weekend morning newscasts now usually shows infomercials at that same time on Saturday mornings. (Sunday mornings on that channel are now filled with preachers.)
 
firepoint525 said:
I was amused when an infomercial advertiser on a radio station in which I used to work actually complained about getting no response from their infomercial times with us! They wanted us to fax back some affidavit about what supposedly happened! ::) I would have told them, "you get what you pay for!" ::)
Click to expand...

I was amused when the GM of a local radio station here sold the 12AM-6AM timeslot to infomercial people for the rate he charges people buying the daytime slots. Daytime the station is 2500 watts and could be heard in parts of several states. At night the signal drops to 80 watts and could barely be heard outside the station's parking lot.

Now you may be wondering why sell the 12AM-6AM timeslot to Infomercial people. Here's what happened. The station was a talk station and it was sold in May 2004. The new owner of the station sold the 6AM-6PM time slot to Anda Productions who programed a Spanish AC format known as SuperMax. The GM of the station was free to sell 6PM-6AM to whomever he wanted. I don't remember what was on 6PM-7PM, but from 7PM-8PM was the infomercial "GoldLine Radio". Then he sold the 8PM-10PM slot to local people who wanted to have their own show. Different people on different days. (Including yours truly). On the days no one bought the 8-10 timeslot he ran The Michael Regan Show (The former president's son), which was a hold-over from the Talk format. Then he ran the Michael Regan Show 10PM-12AM. Then in August 2004 Anda Productions bought the remaining timeslots of the station.
 
Of course, the infomericals and their sponsors are not to blame here. It is the local stations and the cable networks who can't seem to turn down revenue dispite the hit it might take on their ratings. Of course, they would argue that ratings in certain dayparts on the weekends aren't important anyway. So who wins? The local stations and cable nets, and the peddlers. Who loses?

Enough said.
 
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