Has any station in the U.S. been successful with a format that only plays music from the '70s decade? Playing the wide variety of styles from that time period? I know of a couple of markets where it was attempted but failed.
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'70s music format
- Thread starter Steppenwolf
- Start date
O
OldiesCat
Guest
None so far.
> Has any station in the U.S. been successful with a format
> that only plays music from the '70s decade? Playing the
> wide variety of styles from that time period? I know of a
> couple of markets where it was attempted but failed.
>
> Has any station in the U.S. been successful with a format
> that only plays music from the '70s decade? Playing the
> wide variety of styles from that time period? I know of a
> couple of markets where it was attempted but failed.
>
> None so far.
>
> > Has any station in the U.S. been successful with a format
> > that only plays music from the '70s decade? Playing the
> > wide variety of styles from that time period? I know of a
> > couple of markets where it was attempted but failed.
> >
>
Are there any stations that focus on the 70s and may play a few select tunes from the 60s and 80s? If carefully executed, I believe it may work in some markets, such as New York since WCBS FM is gone. Actually, would Sunny 104.5 WSNI in Philly count? They seem to play LOTS of 70s music, but they do play 60s and 80s music.
Comments?<P ID="signature">______________
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</P>
>
> > Has any station in the U.S. been successful with a format
> > that only plays music from the '70s decade? Playing the
> > wide variety of styles from that time period? I know of a
> > couple of markets where it was attempted but failed.
> >
>
Are there any stations that focus on the 70s and may play a few select tunes from the 60s and 80s? If carefully executed, I believe it may work in some markets, such as New York since WCBS FM is gone. Actually, would Sunny 104.5 WSNI in Philly count? They seem to play LOTS of 70s music, but they do play 60s and 80s music.
Comments?<P ID="signature">______________
The Place for the Latest Happenings in Radio
www.freewebs.com/radiostuffandnews
</P>
O
OldiesCat
Guest
Agree. Oldies who are more than, let's say, 40% sixties music will have a rough time in the next couple of years. I'd be about 30% sixties(and the right stuff, too- no Gary & Playboys and Herman's Hermits), about 60% seventies and 10% of the right eighties titles. It would still be seen as Oldies by our industry and listeners in their 40s could enjoy it a lot.
>
> Are there any stations that focus on the 70s and may play a
> few select tunes from the 60s and 80s? If carefully
> executed, I believe it may work in some markets, such as New
> York since WCBS FM is gone. Actually, would Sunny 104.5 WSNI
> in Philly count? They seem to play LOTS of 70s music, but
> they do play 60s and 80s music.
>
> Comments?
>
>
> Are there any stations that focus on the 70s and may play a
> few select tunes from the 60s and 80s? If carefully
> executed, I believe it may work in some markets, such as New
> York since WCBS FM is gone. Actually, would Sunny 104.5 WSNI
> in Philly count? They seem to play LOTS of 70s music, but
> they do play 60s and 80s music.
>
> Comments?
>
> Has any station in the U.S. been successful with a format
> that only plays music from the '70s decade? Playing the
> wide variety of styles from that time period? I know of a
> couple of markets where it was attempted but failed.
There’s an NCE station in the Dallas metroplex, KEOM 88.5 that has been doing such a format for almost ten years now. I have no idea what their numbers are, but I’m sure they aren’t successful by real world standards. However, you have to give them credit for staying with the format for about a decade. I have noticed though they’ve added some early 1980 songs in the past few months or so, which makes me wonder if they are about to move up a bit.
> that only plays music from the '70s decade? Playing the
> wide variety of styles from that time period? I know of a
> couple of markets where it was attempted but failed.
There’s an NCE station in the Dallas metroplex, KEOM 88.5 that has been doing such a format for almost ten years now. I have no idea what their numbers are, but I’m sure they aren’t successful by real world standards. However, you have to give them credit for staying with the format for about a decade. I have noticed though they’ve added some early 1980 songs in the past few months or so, which makes me wonder if they are about to move up a bit.
Hold on to your hat, Oldies Cat. On this entry of yours I totally agree. Wide variety of music in the percentages of the time periods you've suggested.
> Agree. Oldies who are more than, let's say, 40% sixties
> music will have a rough time in the next couple of years.
> I'd be about 30% sixties(and the right stuff, too- no Gary &
> Playboys and Herman's Hermits), about 60% seventies and 10%
> of the right eighties titles. It would still be seen as
> Oldies by our industry and listeners in their 40s could
> enjoy it a lot.
>
> >
> > Are there any stations that focus on the 70s and may play
> > a few select tunes from the 60s and 80s? If carefully
> > executed, I believe it may work in some markets, such as
> > New York since WCBS FM is gone. Actually, would Sunny 104.5
> > WSNI in Philly count? They seem to play LOTS of 70s music, but
> > they do play 60s and 80s music.
> >
> > Comments?
> Agree. Oldies who are more than, let's say, 40% sixties
> music will have a rough time in the next couple of years.
> I'd be about 30% sixties(and the right stuff, too- no Gary &
> Playboys and Herman's Hermits), about 60% seventies and 10%
> of the right eighties titles. It would still be seen as
> Oldies by our industry and listeners in their 40s could
> enjoy it a lot.
>
> >
> > Are there any stations that focus on the 70s and may play
> > a few select tunes from the 60s and 80s? If carefully
> > executed, I believe it may work in some markets, such as
> > New York since WCBS FM is gone. Actually, would Sunny 104.5
> > WSNI in Philly count? They seem to play LOTS of 70s music, but
> > they do play 60s and 80s music.
> >
> > Comments?
> Has any station in the U.S. been successful with a format
> that only plays music from the '70s decade? Playing the
> wide variety of styles from that time period? I know of a
> couple of markets where it was attempted but failed.
>
WYSY Chicago was 70s from the early 90s till it got sold to SBS in 1997.
WGLB Port Washington-Milwaukee was first WW1 70s till 1999 when WW1 changed its format to Groovin Oldies. They kept that for a few months. Then shifted to Jones classic rock with Imus in the morning. They made it out to be "We took your favorite songs from the 70s and added some late 60s and early 80s" during stopsets they would play the 70s that JRN Classic Rock would NEVER play such as disco tracks and corny pop. Then they shifted to ABC's Quality Rock format. Then in 2000 they picked up a new satellite format called "Retro Rock" which started out as regular oldies but then shifted to classic hits before it shut down after 9-11. After 9-11 WGLB went to regular 70s locally programmed (mostly jockless) In 2002 the station was sold to Starboard Network and in May 2003 it went dead. Later it returned with Starboard's religious format,
WGLB never made any real money. It was at the bottom of the Milwaukee book most of the time. It was owned by an African American pastor who still owns WGLB-AM (Urban Gospel) and WJJA-TV (Shop@Home) The studios were far from state of the art. They had an old automation system and some CDs. The only computer with internet access was a Windows 95 computer in the GM's office which everybody other then the GM had to sneak on. 50% of the commercials were done by the GM. They were unable to make digital recordings so he recorded them into a cassette deck. The sales kit was a nightmare and the GM would mis pronounce company names and just mispronounce them all over again even after he was told he said it wrong. Thus it was an advertising nightmare and nobody really wanted to advertise on the station.
WECB in the Green Bay/Fox Cities area was 70s until 2003 when it was sold and became Gold AC as "104-3 The Breeze"
So some 70s stations were successful for a time but died off.<P ID="signature">______________
AIM: JeremyA1069</P>
> that only plays music from the '70s decade? Playing the
> wide variety of styles from that time period? I know of a
> couple of markets where it was attempted but failed.
>
WYSY Chicago was 70s from the early 90s till it got sold to SBS in 1997.
WGLB Port Washington-Milwaukee was first WW1 70s till 1999 when WW1 changed its format to Groovin Oldies. They kept that for a few months. Then shifted to Jones classic rock with Imus in the morning. They made it out to be "We took your favorite songs from the 70s and added some late 60s and early 80s" during stopsets they would play the 70s that JRN Classic Rock would NEVER play such as disco tracks and corny pop. Then they shifted to ABC's Quality Rock format. Then in 2000 they picked up a new satellite format called "Retro Rock" which started out as regular oldies but then shifted to classic hits before it shut down after 9-11. After 9-11 WGLB went to regular 70s locally programmed (mostly jockless) In 2002 the station was sold to Starboard Network and in May 2003 it went dead. Later it returned with Starboard's religious format,
WGLB never made any real money. It was at the bottom of the Milwaukee book most of the time. It was owned by an African American pastor who still owns WGLB-AM (Urban Gospel) and WJJA-TV (Shop@Home) The studios were far from state of the art. They had an old automation system and some CDs. The only computer with internet access was a Windows 95 computer in the GM's office which everybody other then the GM had to sneak on. 50% of the commercials were done by the GM. They were unable to make digital recordings so he recorded them into a cassette deck. The sales kit was a nightmare and the GM would mis pronounce company names and just mispronounce them all over again even after he was told he said it wrong. Thus it was an advertising nightmare and nobody really wanted to advertise on the station.
WECB in the Green Bay/Fox Cities area was 70s until 2003 when it was sold and became Gold AC as "104-3 The Breeze"
So some 70s stations were successful for a time but died off.<P ID="signature">______________
AIM: JeremyA1069</P>
We may add some 1980's music next year, depending on what the numbers look like in certain parts of our demo.
R
> There’s an NCE station in the Dallas metroplex, KEOM 88.5
> that has been doing such a format for almost ten years now.
> I have no idea what their numbers are, but I’m sure they
> aren’t successful by real world standards. However, you
> have to give them credit for staying with the format for
> about a decade. I have noticed though they’ve added some
> early 1980 songs in the past few months or so, which makes
> me wonder if they are about to move up a bit.
R
> There’s an NCE station in the Dallas metroplex, KEOM 88.5
> that has been doing such a format for almost ten years now.
> I have no idea what their numbers are, but I’m sure they
> aren’t successful by real world standards. However, you
> have to give them credit for staying with the format for
> about a decade. I have noticed though they’ve added some
> early 1980 songs in the past few months or so, which makes
> me wonder if they are about to move up a bit.
> > Has any station in the U.S. been successful with a format
> > that only plays music from the '70s decade? Playing the
> > wide variety of styles from that time period? I know of a
> > couple of markets where it was attempted but failed.
> >
>
> WYSY Chicago was 70s from the early 90s till it got sold to
> SBS in 1997.
And like all of Cox's other attempts at 70s stations, sounded like classic rock with jingles (and a few AC and disco songs added), down to not letting jocks talk over intros. Granted, the 70s was the era of the fifteen-song current playlist on Top 40 radio, but the stations were way too narrow in their conception of the format.
> > that only plays music from the '70s decade? Playing the
> > wide variety of styles from that time period? I know of a
> > couple of markets where it was attempted but failed.
> >
>
> WYSY Chicago was 70s from the early 90s till it got sold to
> SBS in 1997.
And like all of Cox's other attempts at 70s stations, sounded like classic rock with jingles (and a few AC and disco songs added), down to not letting jocks talk over intros. Granted, the 70s was the era of the fifteen-song current playlist on Top 40 radio, but the stations were way too narrow in their conception of the format.
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