They need to stop this sham of claiming to be "Christian" stations. They'll sell time to anyone who'll flash enough money in their faces. I talked to someone at WMQM when they first came on and he as much as said so and made no apologies for it.
730 may be better in Memphis at night, but 1600 comes in further out than 1380 or 730 in West TN in the daytime. As it is now with the formats they have (or will probably have once 730 is sold) I could care less if they're even on. But then they probably could care less if they have no listeners at all as long as they're selling airtime.