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790 Mystery

I live in Central KY and for the last week have noticed a rather strong signal on 790 kHz in the late evening hours especially around midnight EST, plus or minus. At times, the signal is almost like a local, but it does fade some. What is unusual is the language sounds to be oriental (definitely not Spanish, French, etc.) and has lots on conversation between men and women but I have also heard a little music. I have listened on the top of the hour hoping to hear some sort of ID, but none has been heard. On my "cheapie" loop antenna, it seems to be coming from a N-S direction. Anyone else hearing this?
 
Entercom sold WQXI-790 (Atlanta) to a Korean group. They have been operating the station for 6-8 weeks. I note that they fail to power down to 1kW DA at night---thus running 28kW ND. I bet this is what you are hearing.

An example....its 754PM, and I note thay are on day power right now!
 
It's 790 out of Atlanta which just adopted a Korean language format


This makes sense. Usually I hear 790 out of Louisville here at night (and still can hear it a little) but that Korean station is sure blasting away here tonight, as well. I'll bet they are also getting into Louisville (70 miles west of me) giving WKRD a rough time!
 
I think I heard it pretty faintly in Reynoldsburg, Ohio tonight. Usually at night here, 790 is just jumble with perhaps Radio Reloj's telltale sound sneaking in.
 
I'll be. Got them clearly here on the AL gulf coast, mixing with Reloj. Gotta wonder how this is affecting WPNN's nighttime reception over in Pensacola, with a blistering 66 watts after dark. Then again, they finally got an FM translator so they probably don't even care.
 
I'm probably not going to be able to check this out for myself. I'm just wrapping up three days of babysitting/house-sitting at my son's place. He's less than ten miles from WBBM's stick. Then when I return home, if I orient a radio towards Atlanta, I'm also orienting it towards WBBM....about 25 miles to my southeast.
 
I just heard Glenn Hauser (World of Radio) say they were using daytime power/pattern all the time.
 
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