Audience size has always been in 680's favor and with their signal reaching more people that makes sense since the two stations have significant audience sharing. But overall size is not the only story.
Breaking out shares, ratings. M 18-34 M 25-54 etc... The numbers often went both ways and 680's afternoon really was in no better shape until after the Stews came on.
Breaking out shares, ratings. M 18-34 M 25-54 etc... The numbers often went both ways and 680's afternoon really was in no better shape until after the Stews came on.