It would appear that this weekend, Lite Rock 105 is doing another of those 80s flashback weekends. While I will admit that I love 80s music, it sounds like there's just a few songs that they keep playing over and over. I've heard "Hungry Eyes" by Eric Carmen about 4 times, "Crazy For You" by Madonna about 3, and almost all of John Cougar Mellencamp's 80s hits at least twice. Just thought I'd point this out.
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80s Flashback Weekend is too repetitive
- Thread starter ssetta
- Start date
It's obvious that WWLI will play the songs that test well. Sure they'll throw in an occasional 'oh wow' song. But, WWLI has
always gone with what works well for them. They're not gonna go overboard with the music.
always gone with what works well for them. They're not gonna go overboard with the music.
All playlists are severly limited. It doesn't make sense for stations to do this. There were so many great songs. Why play the same 50 songs over and over again? I don't understand any better than you do. I think it's just another example of programmers being totally clueless about what it's listeners want to hear. If you told a Monkey to pick out the songs to play, he would do a better job!
They can't remember any longer what it's like to be a listener.
One day, formats will all be individual recordings played over and over.
Whatever tests the best, we play 24/7 !
WLOU, ALL Louie, Louie, all the time!
WLUP All Little Latin Lupe Lu all the time.....etc.
WFBD All Free Bird, All the time.
I cant wait for this. ratings wiil be astronomical!
One day, formats will all be individual recordings played over and over.
Whatever tests the best, we play 24/7 !
WLOU, ALL Louie, Louie, all the time!
WLUP All Little Latin Lupe Lu all the time.....etc.
WFBD All Free Bird, All the time.
I cant wait for this. ratings wiil be astronomical!
Skynet74 said:All playlists are severly limited. It doesn't make sense for stations to do this. There were so many great songs. Why play the same 50 songs over and over again? I don't understand any better than you do. I think it's just another example of programmers being totally clueless about what it's listeners want to hear. If you told a Monkey to pick out the songs to play, he would do a better job!
You're going to have to face the facts that they are not programming for an "oh wow" audience so your comment that it makes no sense doesn't make any sense. If you want to argue from the point of view of creative programming then you have a point but if you want to keep your listeners listening, you don't. You want "oh wow" listen to online stations or sat radio.
What the hell is an "Oh Wow" audience? Is that some weird term that one of those "pretend to know it all" Program Directors coined. One of the same Program Directors that is responsible for turning local radio into a pile of sh*t.
You think playing the same songs over and over are what keep people listening? So please tell me...... what happens to all the people who say radio is boring because they keep hearing the same damn songs every three hours. Did you ever open up your mind for a split second and think that perhaps they are making a good point?
If programmers had a clue what they are doing then all you radio stations wouldn't be filing for bankruptsy. Try a new strategy for once. It's called LISTENING TO YOUR AUDIENCE. You numbskullls invest thousands of dollars into figuring out what to play. What a waste of money. I'll tell you for free what to play. Play something besides the same songs every hour.
It's been a common complaint for years that playlists are to narrow. Much to limited. But nobody wants to listen. Then when the stock ends up in the toilet all you idiots shrug your shoulders like a bunch of dummies and say.... "I don't know what happened.
Talking to a Program Director is like talking to a wall.
You think playing the same songs over and over are what keep people listening? So please tell me...... what happens to all the people who say radio is boring because they keep hearing the same damn songs every three hours. Did you ever open up your mind for a split second and think that perhaps they are making a good point?
If programmers had a clue what they are doing then all you radio stations wouldn't be filing for bankruptsy. Try a new strategy for once. It's called LISTENING TO YOUR AUDIENCE. You numbskullls invest thousands of dollars into figuring out what to play. What a waste of money. I'll tell you for free what to play. Play something besides the same songs every hour.
It's been a common complaint for years that playlists are to narrow. Much to limited. But nobody wants to listen. Then when the stock ends up in the toilet all you idiots shrug your shoulders like a bunch of dummies and say.... "I don't know what happened.
Talking to a Program Director is like talking to a wall.
It's not easy to do an 80s Flashback weekend on a station called "Lite" because many of the songs you would want to include are not really "lite" songs. They would be better off to just do 80s on Saturday night and stick with the regular format the rest of the time.
OH---whoever had the brilliant idea to cut down on the "variety" by removing 70s songs from the station really needs to get his or her head examined. Why would you do that?
OH---whoever had the brilliant idea to cut down on the "variety" by removing 70s songs from the station really needs to get his or her head examined. Why would you do that?
Please remember that TSL has been on most music stations very low. "The Average Listener" has to hear a song once in the 3-5 times it is played.
As far as the 70's not being on anymore, probably partly taken off to differentiate from B101 and also partly because they aren't testing well with the core audience
As far as the 70's not being on anymore, probably partly taken off to differentiate from B101 and also partly because they aren't testing well with the core audience
Skynet74 said:All playlists are severly limited. It doesn't make sense for stations to do this. There were so many great songs. Why play the same 50 songs over and over again? I don't understand any better than you do. I think it's just another example of programmers being totally clueless about what it's listeners want to hear. If you told a Monkey to pick out the songs to play, he would do a better job!
The station, like most Mainstream AC's, turns over a lot of cume on the weekend. Playing the best testing records more often means there's a better chance of the core hearing these records during a listening occasion; it's similar to the CHR mentality.
So if their core audience hears the songs the research says they want to, how does this make them clueless? Not giving them ample opportunity to hear these songs by catering to our own inner music geek would be a clueless and harmful move, IMHO.
Whether you buy it or not, depth can KILL your radio station.
Maybe I'm the clueless one. Maybe I'm the one who isn't an expert on ratings. It's just my opinion that a lot of great songs don't get played..... and I happen to think that is a real shame. I don't happen to agree with the way research is done. So maybe that makes me the ignorant one. But it's still my opinion. I always hear people complain about the same songs being played repeatedly. It sure sounds like the audience wants more variety. Unfortunately they are not getting it. So that is resulting in some pretty dissatisfied people. Listeners are not getting what they want. They are complaining about how much radio sucks and then they are turning on their ipods.
The simple point I am trying to make is that perhaps the model is outdated. Perhaps the research is flawed. The business doesn't seem as cut and dry as it once was. I think in the year 2010 radio needs to try something new. Experiment a little more. People are hungry for something else and they aren't getting it. All they are getting are the same 20 songs played by some boring jock who sounds just like the other boring jocks on the dial. What ever happened to the dynamic personalities like Wolfman Jack. Right here in town I've heard some awesome airchecks from the 70's. I remember more from the 80's. These days who are we left with? Name three local DJ's who you think are on the same level as any Providence jock from the 70's? I don't think it can be done.
The personality from radio is gone. The creativity is lacking. The playlists are ponderous. I may not know everything there is to know about radio. However I do know good radio when I hear it. Unfortunately I haven't heard anything good in a long time.
The simple point I am trying to make is that perhaps the model is outdated. Perhaps the research is flawed. The business doesn't seem as cut and dry as it once was. I think in the year 2010 radio needs to try something new. Experiment a little more. People are hungry for something else and they aren't getting it. All they are getting are the same 20 songs played by some boring jock who sounds just like the other boring jocks on the dial. What ever happened to the dynamic personalities like Wolfman Jack. Right here in town I've heard some awesome airchecks from the 70's. I remember more from the 80's. These days who are we left with? Name three local DJ's who you think are on the same level as any Providence jock from the 70's? I don't think it can be done.
The personality from radio is gone. The creativity is lacking. The playlists are ponderous. I may not know everything there is to know about radio. However I do know good radio when I hear it. Unfortunately I haven't heard anything good in a long time.
John,
Remember they are looking at the average listener, not someone who is forcefed a station thru an overhead speaker for their entire workday or possibly your friends who may have media backgrounds and are listening to a station with a little different ear than joe off the street. Most average listeners may hear the station while they are showering in the morning, on the way to & from work in the car, possibly at lunch, etc. The weekend audience is usually totally different than a work week audience.
As far as creativity, a lot of that got squashed thanks to Howard's antics and the resulting FCC fines. Corporate management is not willing to shell out the little profits (if there are profits) to pay for a fine or fielding complaints from advertisiers who are paying dollars for ads (and may pull ads). I have said this multiple times in the past, radio has changed forever. What you used to love about radio is gone and not coming back. Everything changes...look at the way TV has changed in the last 30 years....very few of us had cable back in 1980, now unless you have an HD antenna or a cable connection, you can't even pull in a signal....
Remember they are looking at the average listener, not someone who is forcefed a station thru an overhead speaker for their entire workday or possibly your friends who may have media backgrounds and are listening to a station with a little different ear than joe off the street. Most average listeners may hear the station while they are showering in the morning, on the way to & from work in the car, possibly at lunch, etc. The weekend audience is usually totally different than a work week audience.
As far as creativity, a lot of that got squashed thanks to Howard's antics and the resulting FCC fines. Corporate management is not willing to shell out the little profits (if there are profits) to pay for a fine or fielding complaints from advertisiers who are paying dollars for ads (and may pull ads). I have said this multiple times in the past, radio has changed forever. What you used to love about radio is gone and not coming back. Everything changes...look at the way TV has changed in the last 30 years....very few of us had cable back in 1980, now unless you have an HD antenna or a cable connection, you can't even pull in a signal....
Skynet74 said:Maybe I'm the clueless one. Maybe I'm the one who isn't an expert on ratings. It's just my opinion that a lot of great songs don't get played..... and I happen to think that is a real shame. I don't happen to agree with the way research is done. So maybe that makes me the ignorant one. But it's still my opinion. I always hear people complain about the same songs being played repeatedly. It sure sounds like the audience wants more variety. Unfortunately they are not getting it. So that is resulting in some pretty dissatisfied people. Listeners are not getting what they want. They are complaining about how much radio sucks and then they are turning on their ipods.
The simple point I am trying to make is that perhaps the model is outdated. Perhaps the research is flawed. The business doesn't seem as cut and dry as it once was. I think in the year 2010 radio needs to try something new. Experiment a little more. People are hungry for something else and they aren't getting it. All they are getting are the same 20 songs played by some boring jock who sounds just like the other boring jocks on the dial. What ever happened to the dynamic personalities like Wolfman Jack. Right here in town I've heard some awesome airchecks from the 70's. I remember more from the 80's. These days who are we left with? Name three local DJ's who you think are on the same level as any Providence jock from the 70's? I don't think it can be done.
The personality from radio is gone. The creativity is lacking. The playlists are ponderous. I may not know everything there is to know about radio. However I do know good radio when I hear it. Unfortunately I haven't heard anything good in a long time.
With the station in question, I don't think it's flawed research to suggest that their cume gives far less TSL on the weekend with more listening occasions, hence the programming philosophy of the feature. When it comes to testing songs, how do you suggest the research is flawed? Is the question "do you like this song?" not the correct question?
If you think things are tight in a diary market, wait until the PPM comes to town. Granted, Arbitron still needs to fine-tune sample size, sampling market makeup, etc. BUT...the devices provide the most accurate research into how people utilize radio. Personality and companionship in the morning work (more-music morning shows aren't PPM friendly). Outside of AM Drive, people want music on music stations. Too much spoken word on music stations drives listeners away fairly quick. This is actual data from people with meters, is this flawed? Any less or more so than your dairy you bragged about filling out a few months back?
I do agree that there could be more personality in radio today, but I also don't think it's as bad as you make it out to be. For you, perhaps it is. That's where our opinions differ. But if you are so anti-radio, why are you here ad-nauseum?
mistermicrophone said:This is actual data from people with meters, is this flawed? Any less or more so than your dairy you bragged about filling out a few months back? I do agree that there could be more personality in radio today, but I also don't think it's as bad as you make it out to be. For you, perhaps it is. That's where our opinions differ. But if you are so anti-radio, why are you here ad-nauseum?
First off, I never bragged about getting an arbitron diary. I simply mentioned that I received one. Nothing to brag about.
Secondly, it was just yesterday that I said perhaps I don't understand all the intricate details of how ratings work. It's just my opinion that when I hear lots of people make the same complaint about limited playlists, maybe those complaints have some validity and shouldn't be ignored.
Finallly, I certainly am not anti-radio. I'm just anti-BAD RADIO.
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