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87.7 Cleveland's Sound

It looks like WLFM may have hired Ric "Rocco" Bennett, most recently former program director of "V107.3".

He's posting a @877cleveland.com E-mail address and the station logo on his social media accounts.
 
I remember The End. It's the station WMMS beat down. As WMMS did to M105.


@CleveRadioInsider
Technically, WMMS has been some form of a rock station since 1968. Even now WMMS plays rock middays, nights (Nikki Sixx) and weekends.
 
Rocco was at WMMS but it changed from album rock to alternative. I like Rocco, good guy and very funny but every station he has been at in town has changed formats with him there. Guy is bad luck (Just kidding Rocco! ;D).
 
Rocco hosted a show on WMMS called "Gonzo Radio" and even hosted "Buzzard B Movies" for then sister TV station WOIO back when they were affiliated with FOX.

I believe he also did mornings for a while at The End with Tobin before moving to afternoons. OMW, do you know what Rocco will be doing at WLFM?
 
I just walked in the place today, and guess who I ran into in the hallway?

Rocco.

He tells me he's there doing engineering, and once he gets the voice track machine up and running, will be voice tracking the 7 till 10 slot.
 
WMMS, *almost* always rock since 1968. There was a short stint after WHK-FM becoming WMMS in 1968 and playing prog. rock, that WMMS went to a more adult standards format, early 1969 sometime, so WMMS only lasted maybe 6 months or so in their first incarnation. The new format I wouldn't call rock, but they did play a few very soft rock tunes, older stuff, but a lot of Frank Sinatra, Ray Charles, etc, IIRC. This gave WGAR-FM the opportunity to fill the format that WMMS left behind, as WNCR "The Electric Renaissance". WMMS then flipped to Top 40. (starting in 1970 or 1971?) WGCL 98.5 came on the scene maybe 1972, competing with WMMS Top 40 for a while. WNCR flips to Top 40 then, and WMMS goes back to progressive, and became the Buzzard after a while. Also in the Top 40 mix starting early 70's was WLYT 92.3 flipping from the jazz oriented WCUY. I think WLYT morphed into something else after a while. I'm going all off memory right now and that was a long time ago, so I may not have some things completely right.
 
Rocco is the best in the business for engineering bar none. Giving him a voice track shift is a decent idea as well. Gonzo Radio was my favorite show by him until the suits at WMMS started messing with this show and told him to tone it down. Big mistake as Gonzo radio was HUGE!
 
At the time of the format change of 107.9 The End to Kiss 108 under Radio-One, WENZ was AHEAD of WMMS in the ratings.

Wasn't a beatdown. They were bought by an urban broadcaster.
 
I thought The End was not even in the Top 10 towards the end of the run. My guess it was ahead in certain demos.

Funny thing, is that WENZ has been more successful with Urban than previous formats, including alternative, though I believe there was a time when it was successful as WDMT with its Urban format, then it was WPHR for a while. Not to mention, it has remained with the Hip-Hop/R&B format longer than anything 92.3 has programmed since 1999 when both stations flipped.
 
John Baylor said:
At the time of the format change of 107.9 The End to Kiss 108 under Radio-One, WENZ was AHEAD of WMMS in the ratings.

Wasn't a beatdown. They were bought by an urban broadcaster.

IIRC, at the time WMMS was alternative, owned by OmniAmerica (94-96), known as "The Next Generation WMMS", they beat The End. I believe even "stealing" Brian & Joe for morning drive, no? Once WMMS, under Nationwide, altered the format to AOR (under PD Bob Neumann IIRC) and was no longer a direct format competitor to The End, numbers slid.
 
VODood said:
John Baylor said:
At the time of the format change of 107.9 The End to Kiss 108 under Radio-One, WENZ was AHEAD of WMMS in the ratings.

Wasn't a beatdown. They were bought by an urban broadcaster.

IIRC, at the time WMMS was alternative, owned by OmniAmerica (94-96), known as "The Next Generation WMMS", they beat The End. I believe even "stealing" Brian & Joe for morning drive, no? Once WMMS, under Nationwide, altered the format to AOR (under PD Bob Neumann IIRC) and was no longer a direct format competitor to The End, numbers slid.

From what I recall of reading rronline dot com ratings from Web Archive, this was the case. WMMS generally did beat WENZ during that 94-96 era. Brian and Joe were on mornings during most of that time as well.

Also, the WENZ flip was in spring of '99. Between WMMS' "we're flipping formats...oh wait, no we're not" stunt in late '98 and the boring, largely classic rock gold format that followed for at least a year, it's not surprising to me that WENZ won the ratings battle toward the end of their existence as an alt-rocker. I have listened to WMMS for decades and generally enjoyed most of their incarnations, but that 1998-99 stage of the station was just painfully dull.
 
What I don't understand, is why voice track the 10 till 7 show?

As a listener, the only thing that makes me even bother listening to a radio station is the personality behind the mic.

Otherwise, I might as well set my iPod to shuffle.

I suppose a person could argue that canned personality is just as tasty as live personality. At least until someone calls in with a request, or you want to have anything even remotely organic with the audience.

Bleh.

I guess i'd pictured this rag tag group of radio renegades broadcasting on the audio side of a television signal a clear sign to the world that the spirit of rock n' roll truly was still beatin'.. in Cleveland.. but instead it's just a shadow of the corporate radio machine regurgitating the same old formula in a pair of skinny jeans and an ironic beard.
 
WDRV 97.1 HD2 Deep Tracks style of format would do better at 99.1 to give a kick in WNCX's back side. More of an adult AOR feel. BTW 97.1 is from Chicago. Put a full music format on WMMS. Just a point I pondered.
 
In the book released two weeks before the flip of 107.9 the 25-54 numbers saw WENZ besting WMMS by over 2 shares. In 18-34 by 4 shares.

Not a beatdown. Might have been in the Mid 90's we the next generation launched, but the end was still around LONG after that version of the buzzard was killed.
 
Jim4Rock said:
WDRV 97.1 HD2 Deep Tracks style of format would do better at 99.1 to give a kick in WNCX's back side. More of an adult AOR feel. BTW 97.1 is from Chicago. Put a full music format on WMMS. Just a point I pondered.
Nah, Alt-rock is a popular format (especially with all of the crossover as of late) and was a hole in the market (ratings were pretty good for much of the radio92.3 days) that CC can fill. Plus they can combo it with their other 18-35 targeted stations for extra ad buys. Basically, it's CC running a cheap station which satisfies at least part of the metro area's demand for Alt-rock.
 
Jim4Rock said:
WDRV 97.1 HD2 Deep Tracks style of format would do better at 99.1 to give a kick in WNCX's back side. More of an adult AOR feel. BTW 97.1 is from Chicago. Put a full music format on WMMS. Just a point I pondered.

'MMS is doing very well, with Rover and Alan Cox, in a city that's historically very friendly to the hot talk format. I can't see why they'd give that up for a full music format.
 
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