We do not play rock and roll and British Invasion. We play a genre call adult standards. Look it up
Is this an accurate, valid, and reliable definition/explanation of "Adult Standards"?
https://en.wikipedia.org/wiki/Adult_standards
If not, what is?
We do not play rock and roll and British Invasion. We play a genre call adult standards. Look it up
Is this an accurate, valid, and reliable definition/explanation of "Adult Standards"?
https://en.wikipedia.org/wiki/Adult_standards
If not, what is?
The definition is whatever a stations programming to a target of 55 and over says it is. There is no format police.
The Wiki article is outdated. Today's adult standards is pretty much what Buddy is playing at WECK, although there are plenty of variants that are possible.
Sorry David, but lots of people like "I Am The Walrus". They also like other Beatle Rockers like "Revolution", and too many others to list. Many 60 somethings may also like newer music from heritage artists. The toothless WECK playlist doesn't represent the tastes of everyone 55-75...
"Splitting hairs?" Perhaps. But it says here, a 55 year old is not listening for "More Today Than Yesterday," "Walk on By," "Ferry Cross the Mersey" and such. As great as those songs may be, and they are on a number of accounts, they're not in the "55-64 every day wheelhouse." WECK strikes me as "the Vidler's of radio" (an obscure-to-outside-the-market-posters who will just have to look it up to understand the context), along with WJJL, WLVL and WXRL. Nothing wrong with "being Vidler's," as long as what's on the shelf and in stock can be sold.
Since I am the one who started this firestorm I'll toss in a few more comments: I was raised in the frozen wilds of Kenmore and am not a former broadcaster. In fact, like Buddy, I am an owner/manager of a station that plays "timeless hits" though I do country instead of pop. I did not listen to 90 minutes of WECK and did record it and played it back hours later. I do this often to see what my competition is up to. If a fellow radio executive 1800 miles away offered a critique of my station I would be flattered and certainly not offended. My age group is apparently the demographic that WECK is after. When I was a youth I listened to "The Great George L" as Joey used to call him. I still love the rhythm and blues songs from the 1950s and 1960s. I like the Midnighters and Jackie Wilson and early James Brown but hardly any stations on earth plays that anymore. One notable exception is WJJL which is really unique. But they are on a money saving kick and don't stream which is too bad.
If we're looking for old folks why not advertise some funeral homes? Many are basking in cash that could be spent on advertising. On the whole I applaud what Buddy is doing. Unlike most radio stations his idea for programming is more than just keeping the station on the air in the cheapest possible way. But again, the most important question is whether the advertisers are coming out far enough ahead to justify the cost. If they are, WECK will continue to do okay. With no agencies in the mix you'll find out in a hurry if your clients are happy with what they are getting.
If a fellow radio executive 1800 miles away offered a critique of my station I would be flattered and certainly not offended.
Post a link to your station and maybe Buddy might oblige. Over to you...
People come all over the world to see Viddler's. Ask them.
LOL Great comeback. Lemme know when WECK starts arranging AAA Bus Tour stops on Genesee St. Hope you have grab bars in the restrooms.
That sure doesn't sound like what someone who "never worked in radio" would say. Why so bitter, "average radio listener"?
Tourists. In and out, seldom if ever to return. Not the best comparison, Robert. A better response would have been: "Lots of people from Western New York visit Vidler's because it's unique and they tell their friends about the place, and they go there too." Keep up the good work. BTW, more Carpenters and Al Martino.People come all over the world to see Viddler's. Ask them.
... As we say if you don't like it turn the knob. ...
LOL. When any industry starts taking that approach, it's routing to demise is pretty darn certain.
However the comment wasn't coming from "the industry."
LOL. When any industry starts taking that approach, it's routing to demise is pretty darn certain. I cannot think of anywhere that being dismissive of (potential) 'customers' is a prudent element of a business attitude.