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92.1 Format Leak...

R

RK

92.1/100.1 (in all likelihood) are going AC soon.

Both towers (in all likelihood) should continue with the simulcast.

The source of this information correctly guessed the format flips of 93.7, 103.1, and 107.7 in the past.

This comes from a reliable source and word has it Shamrock still might have not settled on a format but are heavily leaning towards some "form of" AC.

It apears that Shamrock wants a piece of the pie demographic it hasn't had any influence over.

A simple posting won't affect Shamrock's decision, however this appears to be the direction they will be heading at this time.

I talked with a friend who works at Shamrock, and when I brought this concept up, they abruptly changed the subject. ODD isn't it?

It'll be interesting to see how Citadel and Entercom respond when the format flip occurs.
 
Naw..this board is convinced it will be Smooth Jazz.........

I did notice they do still do the Penguins games.



> This comes from a reliable source and word has it Shamrock
> still might have not settled on a format but are heavily
> leaning towards some "form of" AC.

in the form of Smooth Jazz

> It apears that Shamrock wants a piece of the pie demographic
> it hasn't had any influence over.

Smooth Jazz

> It'll be interesting to see how Citadel and Entercom respond
> when the format flip occurs.

Switch to Smooth Jazz
 
> Naw..this board is convinced it will be Smooth Jazz.........
>
>
> I did notice they do still do the Penguins games.
>
>
>
> > This comes from a reliable source and word has it Shamrock
>
> > still might have not settled on a format but are heavily
> > leaning towards some "form of" AC.
>
> in the form of Smooth Jazz
>
> > It apears that Shamrock wants a piece of the pie
> demographic
> > it hasn't had any influence over.
>
> Smooth Jazz
>

> > It'll be interesting to see how Citadel and Entercom
> respond
> > when the format flip occurs.
>
> Switch to Smooth Jazz
>


Yeah, baby! Now you're talkin'!!
<P ID="signature">______________
The Real ⌠Northernmån⌡ approved this post.</P>
 
> > > still might have not settled on a format but are heavily
>
> > > leaning towards some "form of" AC.

Well, if you really want to split hairs, smooth jazz is officially a "form of" AC. The technical term for it remember is "NAC" for "New Adult Contemporary." I can hope, can't I? ;-)
 
Actually the hottest emerging trend on FM radio today is non-music Talk-driven formats. Companies like Clear Channel and Infinity are rushing FM talk products onto the air in big markets. It would be so unlike NEPA to be this close to the cutting edge, but FM Talk could be a viable option. WILK, for example, doesn't benefit from the enormous cumulative audience scanning the FM dial looking for something other than Phil Collins...and with that station's newspaper ownership and the "news alliance" thing, you never can tell.

The Clear Channel FM in Pittsburgh is beginning to erode what's left of KDKA's 25-54, positioning themselves as, " not your mother's talk station".

Imagine NEPA radio getting something that's really happening right this moment in the industry. Naaaahhhh.
 
> > > > still might have not settled on a format but are
> heavily
> >
> > > > leaning towards some "form of" AC.
>
> Well, if you really want to split hairs, smooth jazz is
> officially a "form of" AC. The technical term for it
> remember is "NAC" for "New Adult Contemporary." I can hope,
> can't I? ;-)
>


I Think NAC Or FM-Talk Would Both Work Here.

Most Of The Stations That Now Carry Howard Stern (Including NYC And Philly)

Are Changing To Talk Under The Banner "Free-FM".
 
>
> I Think NAC Or FM-Talk Would Both Work Here.
>
How soon they forget. It wasn't that long ago---4, maybe 3 years??---that Citadel aborted their "cutting edge" FM Z-Talk format. Remember they had Bob & Tom---Opie & Anthony (I was listening the day of the infamous SEX IN CHURCH incident). That radio station was touted as being the leading edge of a new movement that would revolutionize the market. HAH!!!! How long did it last before they pulled the plug.....two books?????
Let's take a realistic look at this. What worthwhile talk show host is available that hasn't already been tried and dumped in this market? Hey, the guy who played the securtiy cheif on Babylon 5 has HIS own talk show now!!! Let's get him!!! Hey, what the hell...Imus has been dumped and picked up three separate times.
HMMMMM nobody worth listening to? Lets use our own newspaper resources and connections and start our own cutting edge news/talk format on FM!!!
NAHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH
Like I said before, that means we'd actually have to hire and pay people to work here.
 
The "some form of" AC I was referring to was more like a Magic 93ish format or an EZ format, not smooth jazz. I should have been more clear with the original posting.
 
> The "some form of" AC I was referring to was more like a
> Magic 93ish format or an EZ format, not smooth jazz. I
> should have been more clear with the original posting.
>

Is this that hard to figure out? Magic 93 has great numbers, and T-S wants a piece of the pie. The demographics in this market are awful-- old, not well educated, lower end socio economic groups. Cutting edge talk won't work. Traditional talk struggles on WILK, and it has the supposed top tier talk shows. AC is the safe, albeit unimiginative choice.
 
AC is the safe, albeit unimiginative
> choice.
You want imagination, go to an art show, listen to college radio (remember that? new music? breaking new acts?) whatever, just don't expect it from something that's supposed to make money. IT"S ALL ABOUT MONEY!!!!!! When one format succeeds without any viable competition, go after it before it comes after you. If Magic is so AC why the do I hear Boston on there? AC is the perfect choice for 92.1 and 100 whatever. Magic has no competition. Kinda like what JR was supposed to do to Froggy, oh I said viable comepetition. And since when do jocks in the same building become "respectable sources"? Half the time this market knows what's happening before it gets to those involved. Give me Maria Carey or give me death, but please not smooth jazz. Now back to my point, "Hey, the guy who played the securtiy cheif on Babylon 5 has HIS own talk show now!!! Let's get him!!!" Hell Yeah! I loved Babylon five, something about blue women, or was that Farscape?
 
> AC is the safe, albeit unimiginative
> > choice.
> You want imagination, go to an art show, listen to college
> radio (remember that? new music? breaking new acts?)
> whatever, just don't expect it from something that's
> supposed to make money. IT"S ALL ABOUT MONEY!!!!!! When one
> format succeeds without any viable competition, go after it
> before it comes after you. If Magic is so AC why the do I
> hear Boston on there? AC is the perfect choice for 92.1 and
> 100 whatever. Magic has no competition. Kinda like what JR
> was supposed to do to Froggy, oh I said viable comepetition.
> And since when do jocks in the same building become
> "respectable sources"? Half the time this market knows
> what's happening before it gets to those involved. Give me
> Maria Carey or give me death, but please not smooth jazz.
> Now back to my point, "Hey, the guy who played the securtiy
> cheif on Babylon 5 has HIS own talk show now!!! Let's get
> him!!!" Hell Yeah! I loved Babylon five, something about
> blue women, or was that Farscape?
>

If it is "some sort of AC", it would be a hot AC with a playlist much similiarity to Y 106.5 and the former WWDL-FM. I think that Times Shamrock is taking a chance of launching its own hot AC format since the demise of WWDL, known as "The Music Station".

Prior to the Music Station, WWDL-FM was known as "Lite 105" since the early 80's, then changed its moniker to "Greatest Hits 105" in the late 90's, slowly drifting towards hot AC. I recalled that during the Greatest Hits era they were playing the song "B****" by Meredith Brooks, which does not fit to any AC category.

92.1 being a hot AC will be a good shot and not only is giving the market a third AC station, but it will give the at-work audience three choices when it comes to listening to soft rock favorites.
 
>
> 92.1 being a hot AC will be a good shot and not only is
> giving the market a third AC station, but it will give the
> at-work audience three choices when it comes to listening to
> soft rock favorites.
>
Do we really need a 3rd AC station though. You have Magic 93 for straight AC and EZ 103 for lighter AC and older AC. Then you have Y106.5 which is hot AC and reaches a lot of the same areas as 92/100. Personally I think they should stay oldies. There is no other specific fm oldies stations in the area now (WNAK is close but seems to play lighter oldies, and EZ 103 grazes some oldies, however neither one reaches Hazleton). I am not an oldies fan myself since I was born in the 70's, however there should be a format for everyone. It would be a shame if they switched from a format that is not otherwise fully covered to a format that has more than enough coverage in this market.

BTW, when did radio become more about profits and less about the listening public? (Please don't say deregulation, because this seems to have started long before deregulation in the 90's).
 
> BTW, when did radio become more about profits and less about
> the listening public? (Please don't say deregulation,
> because this seems to have started long before deregulation
> in the 90's).

Long ago in a galaxy close to home....

"Then the manufacturer of the radio receivers, Westinghouse, which happened to be located in Pittsburgh, heard what was going on. They decided to build a broadcast station at their plant and operate it every night with an advertised program. They thought it would increase the sales of their receivers and be good publicity for their brand name. On 27 October 1920 they were granted the very first US broadcasting license to operate the station with the call sign KDKA." source ieee-virtual-museum dot org


It really never was about the listening public except in the eyes of the FCC.
 
> How soon they forget. It wasn't that long ago---4, maybe 3
> years??---that Citadel aborted their "cutting edge" FM
> Z-Talk format. Remember they had Bob & Tom---Opie & Anthony
> (I was listening the day of the infamous SEX IN CHURCH
> incident). That radio station was touted as being the
> leading edge of a new movement that would revolutionize the
> market. HAH!!!! How long did it last before they pulled
> the plug.....two books?????
> Let's take a realistic look at this. What worthwhile talk
> show host is available that hasn't already been tried and
> dumped in this market? Hey, the guy who played the securtiy
> cheif on Babylon 5 has HIS own talk show now!!! Let's get
> him!!! Hey, what the hell...Imus has been dumped and picked
> up three separate times.
> HMMMMM nobody worth listening to? Lets use our own
> newspaper resources and connections and start our own
> cutting edge news/talk format on FM!!!
> NAHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH
> Like I said before, that means we'd actually have to hire
> and pay people to work here.

Of course it didn't work... they didn't promote it, unless I missed a billboard in Olyphant or Jermyn.
 
> BTW, when did radio become more about profits and less about
> the listening public?

Hahahahaha! Good one!
 
I guess what I meant was is when did profits become the only rationale for a stations. I realize commercial radio is meant to be a profit driven industry, and I don't have a problem with that. It's just that I remember when radio stations actually tried to serve the listening public in some fashion or another.

It's a sad irony in a way. All these media giants would probably earn more money if they actually tried to serve the public better. And they have the resources to do it, but they are so afraid of losing profit, even in the short term, that nothing is done.
 
Well maybe you have a better memory than me, but all I remember in terms of "serving the public" is things that they were able to sell, things that were promtions disguised as public service, and things that they were required to do so as not to jeopardize the license.

Got any examples of what sort of public service things you mean that don't fall into those categories?
 
> Got any examples of what sort of public service things you
> mean that don't fall into those categories?
>
Sorry, I didn't necessarily mean public service in the manner you mean. I just mean when they used to have live, local programming, live dj's and hosts most or all of the day, real local news (not someone reading headlines from the paper) and when they used to play albums/CD's instead of punching them from a computer playlist. Traffic reports that were more traffic and less commercial. It seems these days 100 song playlists and voicetracks are the rule. Very few stations seem to have live on the air programming outside of the morning and afternoon rush hours. Some seem to be voicetracked almost all day. This is not serving the public. And remote broadcasts seem to be done from a bad pay phone. I remember even in the 80's live remote broadcasts almost seem like they are done in the studio. You'd think with today's technology improvements would have been made.

Commercial radio will always be for a profit, that's the nature of the business. But they could do a much better job for their customers. People listen to the radio for entertainment and for information. I could go home and throw in some CD's in the CD player and I would almost have a what a radio station does by some standards. I listen to the radio for the music, yes, but also for news, weather, traffic (as poor as it is these days:)) and the human element involved.
 
That is why we will be hearing a Magic93ish/EZ103ish/Y106.5ish AC clone in the next few months on 92.1/100.1 for the very reasons listed below. Very, very sad.


> I guess what I meant was is when did profits become the only
> rationale for a stations. I realize commercial radio is
> meant to be a profit driven industry, and I don't have a
> problem with that. It's just that I remember when radio
> stations actually tried to serve the listening public in
> some fashion or another.
>
> It's a sad irony in a way. All these media giants would
> probably earn more money if they actually tried to serve the
> public better. And they have the resources to do it, but
> they are so afraid of losing profit, even in the short term,
> that nothing is done.
 
>
> Of course it didn't work... they didn't promote it, unless I
> missed a billboard in Olyphant or Jermyn.
>

Billboards???
CITADEL?????
IN LACKAWANNA COUNTY???????????

HAAAAAAAAAAAAAAAAAAAAAAAAH!!!!!!!!!!
 
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