The best thing they could do is serve PLACERVILLE and the local businesses there as the station was intended. But I doubt that will happen. These little rim-shot stations will NEVER have any impact on the Sacramento market anyway. They just don't have the signal penetration to do so. Unfortunately, large media corporations don't see these stations this way. They think if they can bundle them, they can trick media buyers into purchasing ad time for several as a cluster buy. This won't work forever, especially for the small rim-shot stations. National advertisers are already leaving FM radio in droves for online streaming media. This will continue. Eventually, the companies that own these smaller/out of market signals will probably be FORCED to try a different approach.
An EDM format is a cool idea but the core of the urban area is OUTSIDE of the stations 60dbu "near field" signal coverage...so MOST in the Sacramento area would only be able to listen on a car radio since the signal will not penetrate houses and offices well enough to be listened to on smaller radios. It IS an explosive format that is crossing over into CHR in a big way right now (Armin Van Buuren, Aviici, Calvin Harris, Tiesto...etc) so it's not a bad gamble. That's what 103.5 should do in my opinion instead of trying to siphon listeners from KDND.
I wonder what it's costing them to keep that transmitter on and pay the bills. Anyone have any idea how much money this thing is eating every month?
My 2 cents.
The best thing they could do is serve PLACERVILLE and the local businesses there as the station was intended. But I doubt that will happen. These little rim-shot stations will NEVER have any impact on the Sacramento market anyway. They just don't have the signal penetration to do so. Unfortunately, large media corporations don't see these stations this way. They think if they can bundle them, they can trick media buyers into purchasing ad time for several as a cluster buy. This won't work forever, especially for the small rim-shot stations. National advertisers are already leaving FM radio in droves for online streaming media. This will continue. Eventually, the companies that own these smaller/out of market signals will probably be FORCED to try a different approach.
An EDM format is a cool idea but the core of the urban area is OUTSIDE of the stations 60dbu "near field" signal coverage...so MOST in the Sacramento area would only be able to listen on a car radio since the signal will not penetrate houses and offices well enough to be listened to on smaller radios. It IS an explosive format that is crossing over into CHR in a big way right now (Armin Van Buuren, Aviici, Calvin Harris, Tiesto...etc) so it's not a bad gamble. That's what 103.5 should do in my opinion instead of trying to siphon listeners from KDND.
I wonder what it's costing them to keep that transmitter on and pay the bills. Anyone have any idea how much money this thing is eating every month?
My 2 cents.
$999.95 per month. Ok, yeah, I'm kidding. Agree mostly with your statement about reach in's except I'm unsure how many office workers and in home listeners use their radio anymore. I work for a company that collects listener data for online media and I can tell you I can bet on listener trends ramping up at 7-8AM and back down at 4-5PM. Very few listeners during drive time (morning and night), when in car listening thrives.
Something to consider.