That said, perhaps K-Rock can outdo last.fm by doing a really progressive format. Last.fm tends to focus on one musical timeframe. Yeah, I like hearing Shitdisco in NYPC. Last.fm does a good job at giving me those artists, but then they throw in some awful trashion music that is too British even for my tastes.
K-Rock can compete as an alternative station by focusing on quality new alternative, but also fearlessly dipping into 70's and 80's and, to a lesser extent, 60's and 90's alternative. Whereas last.fm might play Kalsons into trashion band Last Puppet's track "Let's Smoke F[ro]gs", causing me to immediately change the song or complain about it on a radio-message board five people read, K-Rock could play the Cure's "A Walk" or Souxie and the Banshee's "Cities in Dust."
More examples like this exists, and I definitely feel K-Rock's could compete as an alt-rocker, not a modern rocker, by being flexible and playing alternative standards from the last 40 years.
That means tracks off Their Satanic Majesties Request are fair game before or after MGMT, tracks off Revolver are fair game before or after Coldplay, and the Who is fair game after tracks by Jet. By and large, K-Rock has done a fair job incorporating the classic alternative into its playlist, New Order, the Smiths, REM, and Sonic Youth are all present. But, it needs to more aggressively cycle out the remaining 90's overplayed alt it still sometimes plays as well as the some of the new music it has introduced over the course of the last year that is starting to sound stale.
