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I was predicting that since 92.3 NOW has made a lot of changes, they would probably boost up in the ratings, but after seeing they are STILL in the same spot they're in (2.4), this station isn't making an impact. Anyone thinks this station will even survive in the next few months?
Perhaps they'll bring back K-rock a 4th time....All puns aside ,perhaps this time as an alternative rocker!Playing NEW music,and none of the old worn out collection.
As much as I'd like that, let's face it, it's doing better than K-Rock was. And it's doing really well in central NJ, beating out Z100. That's probably enough of a reason to keep it going, much like with WPLJ.
Big personalities (Opie&Anthony) doing live reads and male demos like K-Rock had usually mean a better revenue so we can't be sure of that Now is doing better.
mjb1124 said:
And it's doing really well in central NJ, beating out Z100. That's probably enough of a reason to keep it going, much like with WPLJ.
David Hinckley in the Daily News reported that "Now stayed in the top 10 with 18-34s (its target audience) and tied its highest-ever share among those listeners", so, regrettably, I think Now is here to stay.
It's not a crime. Get to the advertisers first and market them a concept of why dance works and they or any corporate station would consider it. It's about money, plain and simple. Fanaticism won't work this time around.
It's not a crime. Get to the advertisers first and market them a concept of why dance works and they or any corporate station would consider it. It's about money, plain and simple. Fanaticism won't work this time around.
Shouldn't a "hit music station" be doing a little better than just hanging on to the top 10 in a younger demo like 18-34? I mean if you are getting beat in your 18-34 demo by older leaning stations, you're doing something wrong - because one should know you're not going to win older demos with that format.
Dumb CBS would NEVER allow that at this point in time. In time, maybe, depending on how the musical climate changes, but now I'm not sure. HOWEVER I COMPLETELY agree with you regarding the fact that NOW needs to step it up with the dance stuff a bit instead of all the crappy repetitive hip hop all the time... I mean seriously, their ratings stink... are they NOT noticing this?!?! it's been a year now... WAKE UP NOW, at least a little bit...geez...
What's ironic is they are on the Top 5 in Middlesex/Somerset/Union market. I started a topic about "Feel It" produced by Tiesto and performed by Three 6 Mafia, Sean Kingston, and Flo-Rida being the #1 most requested song on Hit 106, made it to the Top 25 airplay chart via All Access, and Not ONE NYC station is touching this. I thought NOW would've gotten this on rotation before ANY station in the area.
I was predicting that since 92.3 NOW has made a lot of changes, they would probably boost up in the ratings, but after seeing they are STILL in the same spot they're in (2.4), this station isn't making an impact. Anyone thinks this station will even survive in the next few months?
(I'm not going to spend time pointing out the ignorance in saying a station "isn't making an impact" based ONLY on 12+ numbers.)
I'm sorry I wouldn't call reaching 2.6 million people in cume "not making an impact". 92.3 Now is ranked 7th in terms of overall cume in the biggest market in the country (that's not an impact?). 2.6 million people KNOW that 92.3 Now exists and they listen. That's the first goal of any new station, just getting your name, and what you do, out there. 92.3 Now has accomplished that VERY well. The next goal would be to figure out how to make those 2.6 million people tune in MORE and/or tune in LONGER. Then the share will go up.
I was predicting that since 92.3 NOW has made a lot of changes, they would probably boost up in the ratings, but after seeing they are STILL in the same spot they're in (2.4), this station isn't making an impact. Anyone thinks this station will even survive in the next few months?
(I'm not going to spend time pointing out the ignorance in saying a station "isn't making an impact" based ONLY on 12+ numbers.)
I'm sorry I wouldn't call reaching 2.6 million people in cume "not making an impact". 92.3 Now is ranked 7th in terms of overall cume in the biggest market in the country (that's not an impact?). 2.6 million people KNOW that 92.3 Now exists and they listen. That's the first goal of any new station, just getting your name, and what you do, out there. 92.3 Now has accomplished that VERY well. The next goal would be to figure out how to make those 2.6 million people tune in MORE and/or tune in LONGER. Then the share will go up.
The geeks are spoiled on "worst to first". That was 1983. Different time, different competitive landscape, different demographic profile. Innvoation doesn't happen overnight, especially in a city where everything's been done, multiple times. What was K Rock's cume? No where near 2.6 million if memory serves. As long as 92.3 Now continues to grow, as it has, all arguments are moot. They have a smart competitor across the street in Tom Poleman, who has a lot at his disposal to dig in for a long battle. Ain't gonna happen overnight.
I was predicting that since 92.3 NOW has made a lot of changes, they would probably boost up in the ratings, but after seeing they are STILL in the same spot they're in (2.4), this station isn't making an impact. Anyone thinks this station will even survive in the next few months?
(I'm not going to spend time pointing out the ignorance in saying a station "isn't making an impact" based ONLY on 12+ numbers.)
I'm sorry I wouldn't call reaching 2.6 million people in cume "not making an impact". 92.3 Now is ranked 7th in terms of overall cume in the biggest market in the country (that's not an impact?). 2.6 million people KNOW that 92.3 Now exists and they listen. That's the first goal of any new station, just getting your name, and what you do, out there. 92.3 Now has accomplished that VERY well. The next goal would be to figure out how to make those 2.6 million people tune in MORE and/or tune in LONGER. Then the share will go up.
The geeks are spoiled on "worst to first". That was 1983. Different time, different competitive landscape, different demographic profile. Innvoation doesn't happen overnight, especially in a city where everything's been done, multiple times. What was K Rock's cume? No where near 2.6 million if memory serves. As long as 92.3 Now continues to grow, as it has, all arguments are moot. They have a smart competitor across the street in Tom Poleman, who has a lot at his disposal to dig in for a long battle. Ain't gonna happen overnight.
InSearchOfGear, I couldn't have said it better... give it time...I think they are about to change even more in the next few months (for the better)... so let's just hold on tight and see what happens...
It's not a crime. Get to the advertisers first and market them a concept of why dance works and they or any corporate station would consider it. It's about money, plain and simple. Fanaticism won't work this time around.
Can't hurt to try. At this point better to have done something and not succeeded versus not doing anything wondering if it could have made all the difference.
I have a soft spot in my heart for K Rock, having worked there '96-'99. Unfortunately, without Howard there to subsidize ratings and earnings, it was doomed. We're at least a couple years away from the next rock cycle in music. 'til then the format is barely viable in New York, and for certain can't support 2 stations. 'RXP will likely lead the charge when the music comes back.
So I guess their saturday mixshow is officially the "Saturday Night Dance Factory" instead of "Saturday Night Mix." I'll tell you one thing, with the weekend roll-out and the dance factory always doing great, hopefully we can see a steady mixshow everyday during the afternoon drive.
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