92.3 Now Website

[Barry]

To me, 92.3 Now's website looks very feminine. It has lots of pink, including most of the article headlines.
Does their audience skew heavily female?
Z 100's website is nothing like that.

92.3 Now Website: http://923now.cbslocal.com/

 

[tvradiogeek]

appears to be the norm for these stations example http://1033ampradio.cbslocal.com/ so enjoy!!

 

[GooberVision]

92.3 and Z100 are both Top 40 stations. Top 40 stations target demo is 18-34 females. So why is this surprising again?

 

[reelyreal]

Z 100's website is nothing like that.

Their logo is fuchsia. Pretty feminine. They're in the same boat.

 

[Barry]

I get it that CHR's have more female than male listeners.
But does 92.3 Now have so few of the latter that it makes sense to flip them off with such a feminine looking website? Z 100 may have a fuchsia logo, but their site looks far more gender neutral, at least to me.

 

[GooberVision]

Top 40's can care less about total male listening... if they listen in with the TARGET demo of 18-34 women, then great!