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92.5 KOMA

T

The_1

Hi. Can anyone here tell me a little more detail on KOMA's format? Such as, what years of music do they cover exactly?
I am aware that they are 60's and 70’s; however, they seem to play mainly 60's and what I like to call "hippie" music (ie. "Aquarius" song, etc.).
They seem to hardly touch much decent 70's stuff, seems like they like to play early 70's and "cheesy" stuff at that (ie.,"Knock Three Times" by Tony Orlando, UGH!!)
I'm not trying to be mean by this question, I'm know nothing of how commercial radio works, just trying to figure out who there targeting. I'm 35, and while I have listened to them for a while, there repetition of many songs, and their claim of playing 70's music, and not delivering, is really a turn off.
I will give them a thumbs up for not playing commercials all the time (like KATT, seems like they have a commercial on every time I flip by them, or BOB's 25 minute commercial block)
I listen to reelradio.com from time to time, and let me say, (from the old aircheck tapes) there's a lot more songs out there from the 70's that made it up there on the charts, but are forgotten about.
I'm guessing it's all about the money, working the (small) playlist this way must get more listeners, more people listening to the ads, however, folks like myself, who are wanting to be long time listeners, are run off by the repetition and crappy playlist.
Am I on the right track here? Oh yea, I tried out BOB fm and KRXO..... Forget about it.
Thanks for letting me rant. :)
 
> Hi. Can anyone here tell me a little more detail on KOMA's
> format? Such as, what years of music do they cover exactly?
> I am aware that they are 60's and 70’s; however, they seem
> to play mainly 60's and what I like to call "hippie" music
> (ie. "Aquarius" song, etc.).
> They seem to hardly touch much decent 70's stuff, seems like
> they like to play early 70's and "cheesy" stuff at that
> (ie.,"Knock Three Times" by Tony Orlando, UGH!!)
> I'm not trying to be mean by this question, I'm know nothing
> of how commercial radio works, just trying to figure out who
> there targeting. I'm 35, and while I have listened to them
> for a while, there repetition of many songs, and their claim
> of playing 70's music, and not delivering, is really a turn
> off.
> I will give them a thumbs up for not playing commercials all
> the time (like KATT, seems like they have a commercial on
> every time I flip by them, or BOB's 25 minute commercial
> block)
> I listen to reelradio.com from time to time, and let me say,
> (from the old aircheck tapes) there's a lot more songs out
> there from the 70's that made it up there on the charts, but
> are forgotten about.
> I'm guessing it's all about the money, working the (small)
> playlist this way must get more listeners, more people
> listening to the ads, however, folks like myself, who are
> wanting to be long time listeners, are run off by the
> repetition and crappy playlist.
> Am I on the right track here? Oh yea, I tried out BOB fm and
> KRXO..... Forget about it.
> Thanks for letting me rant. :)
>
Hello The 1,
I share your frustration with repetition on radio and I've been a radio guy for 35 years!! Really, how many times do you want to hear Stairway to Heaven in your lifetime? Perhaps a seasoned programmer could explain how and why songs are rotated the way they are and why only one song, such as Starway, is singled out for frequent play. The industry on a local and national level is so obsessed with "testing" every song they play or don't play (how much more do you need to know other than the song was #1 for three weeks), that it weakens the radio station. And execs wonder why TSL is down. My wife enjoys a radio station that is hell bent on playing Kelly Clarkson as many as five times inside the business day, from say, 7:30am to 5pm. Recognizing you have to play a hit more than once, but if a radio station is going to be the "at work" choice for people, repetition has to be a factor to strongly consider.
It doesn't surprise me that the Jack/Bob stations are losing their luster. It is just another example of connect the dot radio we have had to endure for the past 25 years or so.
Another thought is I would like to see the end of "imaging" as we know it today. Why not some really sharp jingles (KONO in San Antonio come to mind) to separate the songs. It would sound less like an interruption in the music (no talk) and provide a seamless musical approach to connecting the songs and identifying the station (branding IS everything).
I'm in Tulsa, but I remember listening to KOMA-AM growing up. It was a great station then, and when I hear it occasionally passing thru OKC, I still enjoy it. We had KAKC and KELI in the 60's and honestly radio hasn't been that good sense that time.
I would appreciate hearing from other programmers and listeners, particularly the mechanics of testing and rotation are topics of interest to me.
 
> Playlist for KOMA is pretty boring now.
>
http://stoneage.yes.com/playing.> jsp?city=53_Oklahoma%20City,%20OK&radio=KOMA&sid=70142370526
>
Thanks for the link, I didn't know a web site like that existed. Neat!

I see what you mean......quite boring....Oh well, maybe one day it will get interesting.

I also was listening in on the request show with Fred Hendrickson, and they still play all the same old, same old. Wonder what would happen if someone requested something like "tightrope" by Leon Russell? I doubt if they could dig that one up.

Until then...*YAWN* :)
 
> > Playlist for KOMA is pretty boring now.
> >
> http://stoneage.yes.com/playing.>
> jsp?city=53_Oklahoma%20City,%20OK&radio=KOMA&sid=70142370526
>
> >
> Thanks for the link, I didn't know a web site like that
> existed. Neat!
>
> I see what you mean......quite boring....Oh well, maybe one
> day it will get interesting.
>
> I also was listening in on the request show with Fred
> Hendrickson, and they still play all the same old, same old.
> Wonder what would happen if someone requested something like
> "tightrope" by Leon Russell? I doubt if they could dig that
> one up.
>
> Until then...*YAWN* :)
>

There's no doubt in my mind that the reason KOMA still has ratings is due to it's on-air talent, NOT their stale music rotation. If listenership was based strictly on that crap they are playing these days, they'd be running a snal race with their AM sister station 1520. Take away Ronnie, Dave, Danny and Fred as there's very little left to listen to @ 92.5.



<P ID="signature">______________
--- THE Insultant ---</P>
 
I would like to see the critics put up a playlist exemplifying what would make them excited to listen to KOMA. No I don't work there, I'm just curious. I listened earlier this week, and managed four songs in a row without punching the button. Please leaven your choices with practicality--somewhere between your shuffling iPod and the stagnancy of corporate radio. Give me about 3 hours worth of a primo playlist; and do try to ply the 70s alot just as they are now. If you're one of those "go back to the 50s" folks, do start your own thread--this is about "improving" what their current programming stance is.

P.S. To The_1:

Broadcast Data Systems isn't all that "neat"! Their computer does make fubars, and it doesn't pick up anything that hasn't been previously fed into it. It does recognize analog songs, though, which I was impressed by. For instance, Larry on Magic a few months ago played "Love You Inside Out", and it was obviously from a cart dubbed from a 45...and it showed up anyway. The Pepsi to their Coke is Mediabase 24/7, which uses humans to make the identifications. They're not real-time as much, but they can be more-accurate. Their computers record about 10 seconds every 2 minutes or so, and all the segments are accessed by the "monitor", who quickly identifies each blip. If the monitor simply doesn't know the song, usually it seems you're screwed. There's one song on Magic's Saturday night disco show that never shows up: Love & Kisses' "Thank God It's Friday". Can't say I blame the monitor...I'd never heard it either til Magic started playing it!
 
Stale "oldies" station

I think an improvement in the bland music would include mixing in some great late 50s- early 60s songs, since "oldies" stations gutting out half of their playlist - the first 10 years of rock and roll - has made for some really stale and boring stations.

Despite how much KOMA - another so-called oldies station - wants to knock it and do everything they can to diss it - rock and roll DID exist before the late 60s.

I'm hardly an old geezer that those PD geniuses claim are attracted to oldies. I'm 43 and like REAL rock and roll, not ANDY KIM and GARY PUCKETT played ad nasueum.

Regarding the 70s, there's way too much 70s songs on that station as it is. Add in more years and you'll start sounding more like lite-hits stations and less like "oldies" as if sounds like an oldies station now.



> I would like to see the critics put up a playlist
> exemplifying what would make them excited to listen to KOMA.
> No I don't work there, I'm just curious. I listened
> earlier this week, and managed four songs in a row without
> punching the button. Please leaven your choices with
> practicality--somewhere between your shuffling iPod and the
> stagnancy of corporate radio. Give me about 3 hours worth
> of a primo playlist; and do try to ply the 70s alot just as
> they are now. If you're one of those "go back to the 50s"
> folks, do start your own thread--this is about "improving"
> what their current programming stance is.
>
 
Re: Stale "oldies" station

Way too much 70's eh? Not enough for me.
I don't care what they call it (oldies or whatever) just mix in some more mid 70's songs that seem to be forgotten about. And enough with all the repetition! They play cuts like "Stop! In The Name Of Love" and "My Girl" like 50 times in a 24 hour period. (and I am exaggerating here, it just seems like 50 times. :)


> I think an improvement in the bland music would include
> mixing in some great late 50s- early 60s songs, since
> "oldies" stations gutting out half of their playlist - the
> first 10 years of rock and roll - has made for some really
> stale and boring stations.
>
> Despite how much KOMA - another so-called oldies station -
> wants to knock it and do everything they can to diss it -
> rock and roll DID exist before the late 60s.
>
> I'm hardly an old geezer that those PD geniuses claim are
> attracted to oldies. I'm 43 and like REAL rock and roll, not
> ANDY KIM and GARY PUCKETT played ad nasueum.
>
> Regarding the 70s, there's way too much 70s songs on that
> station as it is. Add in more years and you'll start
> sounding more like lite-hits stations and less like "oldies"
> as if sounds like an oldies station now.
>
>
>
> > I would like to see the critics put up a playlist
> > exemplifying what would make them excited to listen to
> KOMA.
> > No I don't work there, I'm just curious. I listened
> > earlier this week, and managed four songs in a row without
>
> > punching the button. Please leaven your choices with
> > practicality--somewhere between your shuffling iPod and
> the
> > stagnancy of corporate radio. Give me about 3 hours worth
>
> > of a primo playlist; and do try to ply the 70s alot just
> as
> > they are now. If you're one of those "go back to the 50s"
>
> > folks, do start your own thread--this is about "improving"
>
> > what their current programming stance is.
> >
>
 
Re: Stale "oldies" station

Regarding the 70s, there's way too much 70s songs on that
> station as it is. Add in more years and you'll start
> sounding more like lite-hits stations and less like "oldies"
> as if sounds like an oldies station now.

Well, your logic is faulty. If K-Lite was doing oldies in 1990, say perhaps 1955 to 1969, then why shouldn't KOMA go to 1979 FIFTEEN YEARS LATER? The notion that oldies means 50s and 60s is nonsensical; your mama who listens to that Big Band station down in Florida probably calls it her "oldies" station too. Interesting that you'd compare Gary Puckett to Andy Kim...the ol' Puck's been an Oldies staple since K-Lite!

As far as lite-hits, the only thing close would be Magic, who, while they admittedly share some titles (and a building) with KOMA, also visit upon us the channel-jumping stylings of Avril Lavigne (ad nauseum). It won't be long until the 70s are contained in their Saturday night retro show, and the 6 or 7 songs they play from the 60s are tunesa non grata.
 
Re: Stale "oldies" station

> Way too much 70's eh? Not enough for me.
> I don't care what they call it (oldies or whatever) just mix
> in some more mid 70's songs that seem to be forgotten about.
> And enough with all the repetition! They play cuts like
> "Stop! In The Name Of Love" and "My Girl" like 50 times in a
> 24 hour period. (and I am exaggerating here, it just seems
> like 50 times. :)
>
>
> > I think an improvement in the bland music would include
> > mixing in some great late 50s- early 60s songs, since
> > "oldies" stations gutting out half of their playlist - the
>
> > first 10 years of rock and roll - has made for some really
>
> > stale and boring stations.
> >
> > Despite how much KOMA - another so-called oldies station -
>
> > wants to knock it and do everything they can to diss it -
> > rock and roll DID exist before the late 60s.
> >
> > I'm hardly an old geezer that those PD geniuses claim are
> > attracted to oldies. I'm 43 and like REAL rock and roll,
> not
> > ANDY KIM and GARY PUCKETT played ad nasueum.
> >
> > Regarding the 70s, there's way too much 70s songs on that
> > station as it is. Add in more years and you'll start
> > sounding more like lite-hits stations and less like
> "oldies"
> > as if sounds like an oldies station now.
> >
> >
> >
> > > I would like to see the critics put up a playlist
> > > exemplifying what would make them excited to listen to
> > KOMA.
> > > No I don't work there, I'm just curious. I listened
> > > earlier this week, and managed four songs in a row
> without
> >
> > > punching the button. Please leaven your choices with
> > > practicality--somewhere between your shuffling iPod and
> > the
> > > stagnancy of corporate radio. Give me about 3 hours
> worth
> >
> > > of a primo playlist; and do try to ply the 70s alot just
>
> > as
> > > they are now. If you're one of those "go back to the
> 50s"
> >
> > > folks, do start your own thread--this is about
> "improving"
> >
> > > what their current programming stance is.
> > >
> >
>

The answer is to take that 50,000 watt WASTE of electricity and put 50-60s on it, then take the 92.5 and make it more 70s. The only ones that would "loose" on that deal would be the people that still listen to the right-wing rant station on 1520. What is that now? Five people?

:)



<P ID="signature">______________
--- THE Insultant ---</P>
 
Re: Stale

That idea.....me likes! ;-)

It's a dirty shame they flipped 1520 to talk. It's my understanding a lot of folks listened to it, especially at night. (like, out as far as the west coast I believe) It really has more potential than it's current status. Mind numbing talk radio, isn't there enough of that already?

> The answer is to take that 50,000 watt WASTE of electricity
> and put 50-60s on it, then take the 92.5 and make it more
> 70s. The only ones that would "loose" on that deal would be
> the people that still listen to the right-wing rant station
> on 1520. What is that now? Five people?
>
> :)
>
 
Re: Stale

While I'm coming around to KOMA a bit, I still like a station I discovered online, which you might want to try: WLNG in Sag Harbor, New York. (Just put in the calls dot com). They advertise 10,000 songs, and it's surely true, as they've been in business forever (locally owned and everything!). They go from the 50s to a smidgen of the early 80s, and really are all over the map; I doubt if there's a repeated song in any given calendar week.

I also like Scott Shannon's syndicated oldies format, True Oldies I think it's called. Actually, I only heard the demo; they may stream too, but I'm so saisfied with WLNG I haven't bothered to see...
 
KOMA don't know oldies

Gary Pucket, while a great artist, is way overplayed among the 20 or few songs from each year of the late 60s oldies radio seems to play ad nauseum.

I was speaking of LITE HITS in general, not a particular station. The name is used all over the country.

Oldies is late 50s to early 70s, perhaps even to 79. KOMA has unfortunately gutted the first half of the rock and roll oldies era for a stale sounding music selection that doesn't sound any different than any other "oldies" station across the country. They sound hollow and a shell of themselves when they were formerly a legendary oldies station. The station used to have great specialty shows on the weekend that played the lesser-known and deeper cuts. Now it's just the same old crap.

It doesn't matter what someone's grandma listens to. I'm 43 and even I know what an oldie is. KOMA doesn't. There's the rub.


> Regarding the 70s, there's way too much 70s songs on that
> > station as it is. Add in more years and you'll start
> > sounding more like lite-hits stations and less like
> "oldies"
> > as if sounds like an oldies station now.
>
> Well, your logic is faulty. If K-Lite was doing oldies in
> 1990, say perhaps 1955 to 1969, then why shouldn't KOMA go
> to 1979 FIFTEEN YEARS LATER? The notion that oldies means
> 50s and 60s is nonsensical; your mama who listens to that
> Big Band station down in Florida probably calls it her
> "oldies" station too. Interesting that you'd compare Gary
> Puckett to Andy Kim...the ol' Puck's been an Oldies staple
> since K-Lite!
>
> As far as lite-hits, the only thing close would be Magic,
> who, while they admittedly share some titles (and a
> building) with KOMA, also visit upon us the channel-jumping
> stylings of Avril Lavigne (ad nauseum). It won't be long
> until the 70s are contained in their Saturday night retro
> show, and the 6 or 7 songs they play from the 60s are tunesa
> non grata.
>
 
Re: KOMA don't know oldies

It's all a matter of perspective...my 10 year old thinks oldies when he hears me playing Culture Club! Forget about history (though I do rue the specialty shows you mentioned), but considering that radio is and has been a business long before Clear Channel owned the world, and tell me when does it become financially-imprudent to keep playing 50s songs? Don't get me wrong--I just bought "Sixteen Tons" on iTunes a couple of weeks ago; but what 50s you listened to in kindergarten were already in a "gold rotation" (or whatever they called it back then). That station I mentioned in another post in this topic does play a lot of what you're talking about--but they're in a small market with alot of 45+ residents and vacationers, and they also have a big full-service committment. I hate to rattle your mortality, but seriously--how long did you expect 50s to keep spinning? "Sixteen Tons" is 50 years old this year; and Arbitron stops gauging at 54, don't they? Give me a year--if you were their PD, when would you start sloughing off the early 50s material?

P.S. Yes I know "lite hits" is used all over the country; but I thought we were referring to this market.
 
Re: Stale

I am 52 years old and KOMA is aimed right at me. I for one was thrilled when they added 70's and love to hear it. In fact I love the station and the only gripe I have is the fast rotation and short play list. In defense of even that though I am sure they feel that button pushers come in and out of them all the time so they sure want a barn burner to be playing when they do.
 
> I also was listening in on the request show with Fred
> Hendrickson, and they still play all the same old, same old.
> Wonder what would happen if someone requested something like
> "tightrope" by Leon Russell? I doubt if they could dig that
> one up.
>
> Until then...*YAWN* :)
>

Actually, I think I DID hear "Tightrope" on KOMA the other day. I just remember it because they were talking about LR's Oklahoma connection before or after the song.

jb
 
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