The majority of advertisers still seem to be centered around the Thousand Oaks/Westlake Village/San Fernando Valley hub.
That might have to do with the fact that Thousand Oaks is the flagship station, and has been paying the bills since day one. You would think it would be wise to sell the markets separately, including localized traffic reports and News. I doubt anyone in the Victor Valley is going to run down to the Oaks Mall for anything!
They have just about ZERO presence in Orange County, wasting the better signal for an inferior one in Thousand Oaks.
Spendable income in Thousand Oaks, Westlake Village has consistently been amongst the highest in the nation; Even back in 1987 it was over $55,000 in the 91360 Zip Code, and much higher in 91362 which includes the Ventura County portion of Westlake Village. That does not include the very affluent Agoura Hills, Calabasas along the 101, and surrounding communities like Camarillo (also with a very high spendable income) Moorpark and Simi Valley. 92.7 FM Thousand Oaks has always been a goldmine for the many owners since it signed on back in 1963.
Taking the tower off Rasno Peak in Thousand Oaks was the first big mistake Amaturo made, many areas like affluent Santa Clarita have lost the signal, another mistake was not buying KZIQ Ridgecrest outright; the KZIQ signal covered the entire High Desert, and provided good overlapping coverage for the Thousand Oaks signal. One example of the overlapping coverage was at the Barnes & Noble in Santa Clarita, you could literally change which station you listened to by changing parking spaces,overlapping coverage also included Hwy 14 & I-5. KZIQ Ridgecrest also provided some overlapping coverage for Riverside on the 15, and Avalon provided overlapping coverage between Thousand Oaks and Riverside; Avalon also filled in some shadows in Simi Valley's east end. Amaturo really blew it with the changes and moves of 92.7, now you have gaps all over the place. Before the changes, you could drive from Bishop to Santa Barbara, from Thousand Oaks to Barstow and down to the South Bay without loosing a signal on 92.7; not always city grade but always something there, with the only interference coming from one of the other 92.7's cutting in.
Amaturo seems to lack the ability to be innovative, and think outside the box; I would have checked out reality before going with looks good on paper.
Steve
www.knjoradio.com