This is the time for 92.9 to step up and make a major move in the market. Bob is not doing anything it sucks! So this is the time for Retro 92.9 all the hits from 1980 to 1999 nothing older nothing newer. It could be a true Gen-X station hip-hop, grunge, pop, rock, punk, R&B, new wave, alternative mix it all together. The backlash from 106.1 is hot right now. This is the time to strike. I would bet a lunch that it would do better then Bob is doing now. What do you think?
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92.9
- Thread starter In_Tulsa
- Start date
I assume the computer running 92.9 Bob FM could stand a reshuffling of its winamp mp3 player.
Has the 92.9 Bob computer along with the human beings that still staff 106.9 moved to the Journal Building on the BA? I assume the old bldg just has 105.3/1050 left. Does anyone local still work for 105.3/1050? Or have they been BOBED too?
Has the 92.9 Bob computer along with the human beings that still staff 106.9 moved to the Journal Building on the BA? I assume the old bldg just has 105.3/1050 left. Does anyone local still work for 105.3/1050? Or have they been BOBED too?
92.9 pretty much IS already covering 80s / 90s. It's not a mix I care for (and the processing is fatiguing to my ears), but technically they're in the era you're asking for.
As far as I know 105.3 is still live & local outside of mornings; 1050 is mostly sourced from somewhere else, I think, but I believe there may be some local shows on the weekend.
As I understand it, 106.9 & 92.9 have already moved to the monolith.
As far as I know 105.3 is still live & local outside of mornings; 1050 is mostly sourced from somewhere else, I think, but I believe there may be some local shows on the weekend.
As I understand it, 106.9 & 92.9 have already moved to the monolith.
NightAire said:
Am totally with you on the processing and the mix. It's literally all over the place, which is cute when you're cutting promos, but come on. You can't listen to that station for long periods of time. If I were an advertiser I wouldn't buy time on it.
In_Tulsa said:
Horrible idea. Gen-X was a disaster. True, the core listeners are lashing out (though I think the backlash is geared more toward Tulsa having another country station than the loss of Gen-X), but Bob is already using a playlist that's all over the place and encompasses most of these genres.
If they do anything to 92.9, I would think they should give Oldies a go. IF DONE CORRECTLY...it can be a winner in this market.
In_Tulsa said:
90's music is a wasteland. No, seriously, there are just barely over 100 songs from the entire decade that test well with the masses! You can't build a playlist on that, and you're more likely to run people off than get new listeners by going much deeper than that.
You're right that a lot of what killed Gen X was that it was all-over-the-place musically, including a lot of currents that appeal to people definitely not in Generation X. However, that was because you only have about 11 songs from each year of the 90's that won't make your audience wretch and drive them from your station forever!
KOMA in OKC is still doing well; one would have thought Renda might have used them as a resource for Oldies in T-Town. Older audience for sure; you do nothing pre-Beatles and go well into the 70s with smashes only. The format likely has very little time left to be truly impactive [audience core is 50+], but for a time you can get some numbers and make some money. What else is left to do? The biggest challenge is that an Oldies station has to be fun, therefore staffed with real talent. That's the rub!
The age of the format audience is exactly the problem. Advertisers continue to want younger and younger audiences. It used to be that they wanted under 55; these days they're looking for under 45 (and a few only want under 40!).
Yes, a handful of oldies test well with a wide demographic. Yes, some younger people would listen to the oldies station.
A station playing only "12+ oldies" (or even "25+ oldies") would have between 25 and 50 songs to rotate. They build an audience in three hours and lose all of them in a week.
An oldies station targeted at young adults would have about 50 listeners. You would have to sell :60s for 10 cents.
I'm hearing Star 103.3 going with a blend of 70s & 80s rock; I think that is smart, and is going to be about as close as Tulsa gets to an 80s station.
If "Bob" tightened up his target demo and then expanded the playlist (and I don't care if that means 80s pop or early 90s grunge or late 90s rap or...?), I think the numbers might be higher.
As it is, they are hung, a bit. The current format isn't winning, but it isn't totally losing, either. It's as cheap as anything to run, so any ads are mostly profit. Anything else they put on there would cost money to promote and money to staff... until the station starts truly losing money or another "miracle format" starts sweeping the country, I suspect it's going to stay right where it is.
...Then again, I was one of the guys who thought they were going to make it KFAQ-FM, so what do I know? ;D
Yes, a handful of oldies test well with a wide demographic. Yes, some younger people would listen to the oldies station.
A station playing only "12+ oldies" (or even "25+ oldies") would have between 25 and 50 songs to rotate. They build an audience in three hours and lose all of them in a week.
An oldies station targeted at young adults would have about 50 listeners. You would have to sell :60s for 10 cents.
I'm hearing Star 103.3 going with a blend of 70s & 80s rock; I think that is smart, and is going to be about as close as Tulsa gets to an 80s station.
If "Bob" tightened up his target demo and then expanded the playlist (and I don't care if that means 80s pop or early 90s grunge or late 90s rap or...?), I think the numbers might be higher.
As it is, they are hung, a bit. The current format isn't winning, but it isn't totally losing, either. It's as cheap as anything to run, so any ads are mostly profit. Anything else they put on there would cost money to promote and money to staff... until the station starts truly losing money or another "miracle format" starts sweeping the country, I suspect it's going to stay right where it is.
...Then again, I was one of the guys who thought they were going to make it KFAQ-FM, so what do I know? ;D
"Oldies station has to be fun, therefore staffed with real talent. That's the rub!" They would be smart to put the KAKC calls on it and employ those that used to work there and make it great. Unfortunatly there's a snowball's chance in hell that would happen at 106.1 in the future.
Actually, that would have to be Journal these days...
Hopefully they do something with it more than Bob-FM. I think that was a experiment gone wrong.- Status