93.1 A new brand or just a tweak

[d21ofnj]

te]

In the beginning, I did say similar to X96.3, which is what you mentioned above. : But say this stunt is the format, how much of an impact will there be in terms of going head to head with X, at the same time try to protect La Mega.

This is not a stunt, and has been the format for many months. It's a pop station, Latin America's equivalent to a Top 40.

It's not like X, it's not like Mega.

Sooooooo....what's taking 93.1 so long for a branding if they are abandoning Amor and going the Latin Pop route?

 

[davideduardo]

Sooooooo....what's taking 93.1 so long for a branding if they are abandoning Amor and going the Latin Pop route?

They likely look at the confusion and cost of changing, and may feel that a gradual transition is better. After all, it's PPM and you could call the station Artichoke 93.1 and it would not matter much.

What happened is that Amor did not move with the music trends fast enough, and stayed in the traditional ballad and pop area too long before bringing in English crossovers and rhythmic tracks. They are playing catch-up.

 

[Identnut]

They likely look at the confusion and cost of changing, and may feel that a gradual transition is better. After all, it's PPM and you could call the station Artichoke 93.1 and it would not matter much.

Actually, it's Spanish, so the station would be called "Alcachofa 93.1... tocando tu corazón!" ;D

 

[Morpheux]

Sooooooo....what's taking 93.1 so long for a branding if they are abandoning Amor and going the Latin Pop route?

They likely look at the confusion and cost of changing, and may feel that a gradual transition is better. After all, it's PPM and you could call the station Artichoke 93.1 and it would not matter much.

What happened is that Amor did not move with the music trends fast enough, and stayed in the traditional ballad and pop area too long before bringing in English crossovers and rhythmic tracks. They are playing catch-up.

That's half of it.The other half is what is getting a few posters online to speculate. They really do sound now like a top 40 dance station.....ONLY that it's Spanish language oriented.


Here is my post from last summer regarding the shift in this direction:

http://boards.radio-info.com/smf/index.php?topic=193763.msg1733980;topicseen#msg1733980

 

[TonySantiago]

Here is my post from last summer regarding the shift in this direction:

http://boards.radio-info.com/smf/index.php?topic=193763.msg1733980;topicseen#msg1733980

And I just realized, I started that thread! lol

If any change is going to happen here, I do believe it's going to be gradual in the same way Hot 97 phased out dance and phased in hip-hop back in 1992. It's just a question of which direction they go. But to me it doesn't make sense for them to sound like X96.3 or La Mega; it would be better for them to break out of that Latino sound altogether and go English dance/rhythmic. But bring on folks such as Jewelz Lopez or Efren Sifuentes so that you still have some Latin connection somehow.

 

[Identnut]

If any change is going to happen here, I do believe it's going to be gradual in the same way Hot 97 phased out dance and phased in hip-hop back in 1992. It's just a question of which direction they go. But to me it doesn't make sense for them to sound like X96.3 or La Mega; it would be better for them to break out of that Latino sound altogether and go English dance/rhythmic. But bring on folks such as Jewelz Lopez or Efren Sifuentes so that you still have some Latin connection somehow.

Never mind the fact that, for example, in Puerto Rico, SBS has a salsa station, an urban station and a Top 40 station at the same time...

 

[TonySantiago]

If any change is going to happen here, I do believe it's going to be gradual in the same way Hot 97 phased out dance and phased in hip-hop back in 1992. It's just a question of which direction they go. But to me it doesn't make sense for them to sound like X96.3 or La Mega; it would be better for them to break out of that Latino sound altogether and go English dance/rhythmic. But bring on folks such as Jewelz Lopez or Efren Sifuentes so that you still have some Latin connection somehow.

Never mind the fact that, for example, in Puerto Rico, SBS has a salsa station, an urban station and a Top 40 station at the same time...

There you go!

Question....on the urban and Top 40 stations, do they play Spanish tracks there too, being that IT IS Puerto Rico?

 

[d21ofnj]

If any change is going to happen here, I do believe it's going to be gradual in the same way Hot 97 phased out dance and phased in hip-hop back in 1992. It's just a question of which direction they go. But to me it doesn't make sense for them to sound like X96.3 or La Mega; it would be better for them to break out of that Latino sound altogether and go English dance/rhythmic. But bring on folks such as Jewelz Lopez or Efren Sifuentes so that you still have some Latin connection somehow.

Never mind the fact that, for example, in Puerto Rico, SBS has a salsa station, an urban station and a Top 40 station at the same time...

There you go!

Question....on the urban and Top 40 stations, do they play Spanish tracks there too, being that IT IS Puerto Rico?

I think Mega 106.9 still does. Listening to them right now. Here's their TuneIn stream

http://tunein.com/radio/La-Mega-1069-s30956/

 

[davideduardo]

Question....on the urban and Top 40 stations, do they play Spanish tracks there too, being that IT IS Puerto Rico?

The "urban" stations in PR play almost 100% reggaetón. The CHR stations play mostly Spanish, although they cover a variety of core sounds. US "urban" music, except for the occasional pop urban crossover, has no appeal and exposure in PR. Keep in mind that English is a second language, and only a small portion of the population is truly bilingual... while a large percentage knows little or no English.

Some CHRs historically in PR have played more English language CHR, combined with hits in Spanish, predominantly of the same general flavor. Mega in PR is closer to this

Other CHRs are true broad CHRs, playing tropical (salsa and merengue) hits along with rhythmic (reggaetón and similar) ballads, pop, English hits, etc. Market leader WKAQ is closer to this.

Others will be more Latin, with the top 40 being tropical, rhythmic and Latin pop with little in English. La X is closer to this model.