Hi everyone. It's Jay F. I used to live on this board. I think it was my favorite thing in life. Hope you are all doing well. I thought I would make a surprise post. I would like to review the bad decisions iheart made with 93.1 over the years.
93.1 had been an oldies station from 1996-2006. Then on 8-30-06 (almost exactly 11 years ago) they dumped oldies to become rhythmic AC PARTY. They dropped oldies at a time when it looked like the format was dying and cc/iheart wanted a younger leaning station. Rhythmic AC isn't really a format as radio would learn...the Party did OK considering...middle of the pack at first. Meanwhile within a year Beasley switched KKLZ from Classic Rock to Classic Hits and has been extremely successful with it. They are currently #1 and have been consistently a high rated station their entire run.
When I see KKLZ at #1 I cant help but think that CC/iheart handed Beasley a big gift. iheart easily could have evolved KQOL into a classic hits...they were already in the process of doing so before flipping formats. If they would have done that there is little or no chance Beasley would have went classic hits with KKLZ. Iheart has huge success with many of their classic hits stations nationally...93.1 could have been one of them but nope they made the wrong decision.
So the Party was doing OK at first. I believe Las Vegas was one of the only markets where Whoppi had decent ratings. Then they decided to tweak the station younger before eventually going full blown Top 40 in a market oversaturated with CHR. That was such a stupid decision. They spent many, many years as a bottom feeder before finally flipping to the MOUNTAIN.
The Party could have gone older instead of younger. There was a big hole and once again Beasley found it and has had many years of success with Old School 105.7. iheart could have had that format but were too stupid to take it! Now CBS is doing well with 100.5 with a younger version of rhythmic oldies. Iheart could have had throwbacks there was such demand for it...but no they had to be the 4th CHR...the most automated of the bunch.
So now they are the Mountain struggling to find a place for themselves as the 3rd or 4th choice of KKLZ and KXPT P1s while meanwhile KKLZ is back at a strong #1.
Bad decisions and bad timing....on what has become the most jinxed frequency in Las Vegas radio history.
93.1 had been an oldies station from 1996-2006. Then on 8-30-06 (almost exactly 11 years ago) they dumped oldies to become rhythmic AC PARTY. They dropped oldies at a time when it looked like the format was dying and cc/iheart wanted a younger leaning station. Rhythmic AC isn't really a format as radio would learn...the Party did OK considering...middle of the pack at first. Meanwhile within a year Beasley switched KKLZ from Classic Rock to Classic Hits and has been extremely successful with it. They are currently #1 and have been consistently a high rated station their entire run.
When I see KKLZ at #1 I cant help but think that CC/iheart handed Beasley a big gift. iheart easily could have evolved KQOL into a classic hits...they were already in the process of doing so before flipping formats. If they would have done that there is little or no chance Beasley would have went classic hits with KKLZ. Iheart has huge success with many of their classic hits stations nationally...93.1 could have been one of them but nope they made the wrong decision.
So the Party was doing OK at first. I believe Las Vegas was one of the only markets where Whoppi had decent ratings. Then they decided to tweak the station younger before eventually going full blown Top 40 in a market oversaturated with CHR. That was such a stupid decision. They spent many, many years as a bottom feeder before finally flipping to the MOUNTAIN.
The Party could have gone older instead of younger. There was a big hole and once again Beasley found it and has had many years of success with Old School 105.7. iheart could have had that format but were too stupid to take it! Now CBS is doing well with 100.5 with a younger version of rhythmic oldies. Iheart could have had throwbacks there was such demand for it...but no they had to be the 4th CHR...the most automated of the bunch.
So now they are the Mountain struggling to find a place for themselves as the 3rd or 4th choice of KKLZ and KXPT P1s while meanwhile KKLZ is back at a strong #1.
Bad decisions and bad timing....on what has become the most jinxed frequency in Las Vegas radio history.
