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93.1 Springfield Changing Formats?

B

beantownradio25

Guest
I was in the Springfield area today and Mix 93.1 was playing sweepers telling people to tune in Monday Morning for something new. Also, the RDS display now just says "93.1", instead of "Mix 93.1". Could a new format be coming soon? Or, is it just a tease for a new morning show, or format tweak?
 
From Facebook: "Our MIX makeover is complete! Join us for the unveiling tomorrow morning!"

I'll bet it's a rebranding (My 93.1?), along with Valentine in the Morning.
 
Looks like they're identifying now as "The Pioneer Valley's Hit Music" - still sounding Hot AC/Adult CHR.

New logo (similar to the "My" logo.)

New morning show with Zito and Karen.
 
They are still playing Hot ac. Thier playlist mirrors coast 93.3 in Providence, It was about a 45 second difference in the same songs playing. (I love being able to get Providence, Boston, Hartford,Worcester, S.E. Conn and Springfield stations!)Kevin was live and sounds great, unlike whatever you want to call what is going on at Coast.
 
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