could we see Hot AC on 93.1 to go head to head with my fm
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
93.1
- Thread starter jasonharper2013
- Start date
Why would a station that is top 10 in 25-54 (average for the last 8 books) and 11th or 12th in billings change format?
K
K.M. Richards
Guest
Especially one that is well-positioned to be part of combo buys with sister stations KRTH, KROQ, KTWV and KAMP?
Absolutely. If anything were to change, it might be refocusing KTWV as a "soft AC" using the very successful KIFM model from San Diego where the format is now in the top 10 in 25-54 in a crowded market. KTWV, on the other hand, is hovering around 22nd in the sales demo and could benefit from a revised approach that continues to enhance the CBS "wall" at the same time.
That would be a bigger format change from smooth jazz than the Urban AC they're doing now. Might even involve a re-branding. But yes, KTWV is looking very toasty.
If I were CBS Radio Los Angeles I would segue KTWV to an Easy 98.1 approach. It does not even really require a rebranding, as the baby boomer demo, that has been the core listener base for The Wave since its launch 27 years ago, is now aged 50 to nearly 70.
If I were CBS Radio Los Angeles, I would flip KCBS-FM HD2 to AAA. Now that CBS Sportsradio has found a new home on AM 980, that makes 93.1's HD2 channel's available to flip to a new music format.
If I were CBS Radio Los Angeles, I would flip KCBS-FM HD2 to AAA. Now that CBS Sportsradio has found a new home on AM 980, that makes 93.1's HD2 channel's available to flip to a new music format.
I think CBS should leave 93.1 as is for now but switch 94.7 to KNX-FM, a simulcast of 1070. The trend is clear for AM radio in general and here in LA, there are 2 AM brands worth saving: KNX and KFI.
Once on FM, I could see KNX gradually incorporating sports talk and play-by-play into its evening programming when nobody listens to all news anyway. I could also see throwing in news-oriented talk shows in between morning and afternoon drive times, which would continue to be all news. "KNX...Southern California's home for News, Talk and Sports...FM 94.7 and AM 1070."
Once on FM, I could see KNX gradually incorporating sports talk and play-by-play into its evening programming when nobody listens to all news anyway. I could also see throwing in news-oriented talk shows in between morning and afternoon drive times, which would continue to be all news. "KNX...Southern California's home for News, Talk and Sports...FM 94.7 and AM 1070."
That might seem like a good idea, but CBS did that in Chicago with WBBM, and it really hasn't led to a net increase in ratings or revenue.
The problem with KNX isn't that it's on AM, but rather that the audience for news is old. Then again, the audience for 94.7 is pretty old too.
T
Thomps2525
Guest
In Phoenix, news/talk KTAR-620 simulcast on 92.3 FM for less than four months in 2006. Then the AM switched to a sports format, leaving the news/talk format on FM only. KTAR-AM carries games of the Suns, Diamondbacks, Mercury, Sun Devils and Arizona Cardinals. In the September Nielsen Audio ratings for Phoenix, KTAR-FM ranks 11th with a 3.6 share.
BigA, I agree that the audience for an all-news format is "old." Are there many successful all-news stations...or are they all out-performed by the stations that combine news and talk? And even combining news and talk is no guarantee of success. Remember KFWB in 2010-11?
BigA, I agree that the audience for an all-news format is "old." Are there many successful all-news stations...or are they all out-performed by the stations that combine news and talk? And even combining news and talk is no guarantee of success. Remember KFWB in 2010-11?
Both WINS and WCBS, New York outperform their news/talk competitors. In Los Angeles, KNX beat KFI in May and July of this year. WBBM, Chicago trumps WGN. KCBS, San Francisco beats KQED-FM (and everyone else). WTOP in Washington beats everyone. KYW, Philadelphia beats any news-talker.
So, in most cases, All-News does better.
But it's still old.
I think it's similar to Chicago, where the additional frequency hasn't increased audience or revenue to the degree they might have experienced with a better format on the FM.
T
Thomps2525
Guest
When a major entertainer or former President dies, when terrorists shoot down a plane or fly a hijacked jet into a building, when there is a devastating earthquake or flood or fire or hurricane, don't most people turn on the television instead of the radio? Many---and maybe most--- news stories are visual. Has anyone done research to see if the ratings for KNX and KFI are higher during days when there is a major story to cover? Are there any cities that have a locally-produced 24-hour television news station? Or would such a station be too expensive to operate?
That was the idea behind KCAL, and yes it was. They still run about 40 hours of news a week.
Some big city network affiliates run local cable news channels. One example is WJLA in Washington DC that also operates NewsChannel 8. It helps them amortize the cost of their broadcast news coverage.
Last edited:
In a smaller market, #15, Puerto Rico, Channel 24 did all news for several years around 1986-1987. At the time, there were 4 AM all news networks on the Island, which is a single DMA. But the cost of operation was to great, even in that news hungry market.
KCAL 9 and KCBS 2 are sister stations sharing the same news studios and reporting teams.
Together they provide 11.5 hours of M-F local news coverage plus more on the weekend and (for channel 2) CBS national news every day.
When major stories necessitate both stations can and do preempt regular programming – as illustrated by handling of the recent West Los Angeles water main break.
Here is the M-F local schedule with time and channel:
4:30-7:00 – 2
11:00-11:30 -2
12:00-1:00 – 9
2:00-3:30 – 9
4:00-5:00 – 9
5:00-6:30 – 2
8:00-11:00 – 9
11:00 – 11:30 - 2
Together they provide 11.5 hours of M-F local news coverage plus more on the weekend and (for channel 2) CBS national news every day.
When major stories necessitate both stations can and do preempt regular programming – as illustrated by handling of the recent West Los Angeles water main break.
Here is the M-F local schedule with time and channel:
4:30-7:00 – 2
11:00-11:30 -2
12:00-1:00 – 9
2:00-3:30 – 9
4:00-5:00 – 9
5:00-6:30 – 2
8:00-11:00 – 9
11:00 – 11:30 - 2
- Status