93.3 gone?

[the marv]

Now if 93.3 becomes oldies 93.3 what will the other 3 classic hit stations think of doing?

 

[Nu_Roo_2]

Now if 93.3 becomes oldies 93.3 what will the other 3 classic hit stations think of doing?

"Classic Hits" as it's used today is a broad catch-all designation in some markets. It's almost like lumping all "sedans" together in the vehicle world.

 

[Buckeyes2001]

It would be cool if 93.3 stunted with Ohio State music seeing as how their first game was today and then re-launch on Tuesday as Oldies 93.3 FM or B93.3 (or just B93) or whatever they end up calling it.

 

[pbf1]

Given that oldies933fm.com redirects to WLZT already, it would seem like the name AND the format are already evident...

 

[gabigley1]

Then why are they stunting with Oldies music if they changing fornats to oldies music format? Not saying they aren't going
Oldies.

[quote author=Ohio radio man
May be I'm thinking too big here but...
93.3 goes to classic hits.
Then, 105.7 the brew's keg is tapped and makes room for WTVNFM


This frequiency, 105.7 is also a possibility for WTVN-FM.

 

[schmave]

What are the chances of it being WTVN-FM?

I don't see the point. WTVN is getting killer ratings on AM and is doing fine in billing. Why not flip it to a format that has the potential of winning. If you put Urban on 933, it will hurt the already wounded WCKX. If you put Hot AC, it'll hurt everything at Saga and work as a flanker for NCI. If you put oldies, sure it's a good signal, but you're competing with everything else in the market. Florentino is a smart guy and he has experience and great talent in that building. I know a lot of CC stations have been flipping to Premium Choice Urban... I'd settle for that, but I bet Tony would do it right if he did it and really hurt WCKX.

One point for it is serving the areas WTVN can't after dark because of its directional signal, or basically everywhere except the city and straight north.

 

[alans613]

If they do go Oldies, it'll probably be similar to BIG 106.5 here in Dayton. It's 24/7 PC Classic Hits. "Oldies 93.3" sounds like a generic name to me.
The odds of 93.3 going Hot AC are slim to none, and slim just left town. WNCI is even listed as "Hot AC" in the ratings section of this very website. WNCI is basically a Hot AC-leaning CHR. It fits the 25+ format that Sean Ross is always talking about on this very site.
I think CC needs to slide 'TVN over to the FM to wean listeners off of the AM signal. Then again, CC hasn't put the heritage monster 700 WLW on FM in Cincinnati. If it ain't broke, don't fix it I guess.

 

[Nu_Roo_2]

"Oldies 93.3" sounds like a generic name to me.

Looks like "Oldies" is making a comeback as a station moniker after being shunned for several years in favor of others like "Greatest Hits" and "BIG."  In fact, CC seems to be leading the charge, re-branding major stations in Seattle, Milwaukee and elsewhere to "Oldies." Don't know whether these changes are typically accompanied by music adjustments.

 

[dplantz]

WNCI is even listed as "Hot AC" in the ratings section of this very website. WNCI is basically a Hot AC-leaning CHR.

Maybe two to three years ago, in the height of the Daughtry / Nickelback / Shinedown days, I could see the "Hot AC" lean.
Might as well call themselves "disco" nowadays... And I get the fact that Hot AC has changed too, but I think they're a lot more open to rhythmic music these days than they use to be.

 

[rubberchicken]

If they do go Oldies, it'll probably be similar to BIG 106.5 here in Dayton. It's 24/7 PC Classic Hits. "Oldies 93.3" sounds like a generic name to me.

Weren't most of the "Soft Rock 933" personalities voicetracked or shared with other stations in the building? What I'm saying is I doubt they were spending much money on the talent. Andy Clark's upbeat style would fit well for a music-intensive morning show or afternoons. The rest of the day will probably be tracked from somewhere. I'd bet on Tom Kent's show from 7 PM-Midnight. Syndicated, but there is no denying that he is one of the best in the business and always a fun listen. PC on the weekends.

 

[lovejamminoldies]

Hot AC is VERY unlikely... I would go after WCKX and do Urban.

 

[Nu_Roo_2]

I'd bet on Tom Kent's show from 7 PM-Midnight. Syndicated, but there is no denying that he is one of the best in the business and always a fun listen. PC on the weekends.

Kent is excellent, but one if his weekend shows is already on WSNY.  BTW, the morning man for Kent's new 24/7 syndication is Bill Shannon, who used to do afternoons and then mornings at Saga's old Big Hits here.  I always thought Shannon was darn good, but of course he was saddled with subpar signals here.

BTW, some of Mike Eiland's latest blog entries for 93.3 contain some really interesting "memory lane" stuff re Columbus radio history, starting with a focus on when Kasey Kasem debuted on WNCI in 1971.  The station's studio back then was dubbed "Love Dove Central."  Can you imagine that today??

http://www.softrock933.com/pages/pp_mikeeiland.html

 

[lovejamminoldies]

Anybody wonder if 933 is going back to AC on Tuesday? There's a high chance it will flip oldies esp with Mike Eiland posting all of that, but CC is NOTORIOUS for creating URL's to throw people off.

 

[Nu_Roo_2]

Anybody wonder if 933 is going back to AC on Tuesday? There's a high chance it will flip oldies esp with Mike Eiland posting all of that, but CC is NOTORIOUS for creating URL's to throw people off.

Did CC ever do a throw-em-off-track url in Columbus?  Sounds kind of familiar (and even fairly recent), but at the moment I can't recall any specific examples.  Or maybe it was a different local operator?

 

[Nu_Roo_2]

Anybody wonder if 933 is going back to AC on Tuesday? There's a high chance it will flip oldies esp with Mike Eiland posting all of that, but CC is NOTORIOUS for creating URL's to throw people off.

Did CC ever do a throw-em-off-track url in Columbus?  Sounds kind of familiar (and even fairly recent), but at the moment I can't recall any specific examples.  Or maybe it was a different local operator?

Update: Just found an old article I had saved talking about a CC registering scads of different-format urls for 106.7 when it first moved in from Marion, just before debuting as alternative Radio 106.7.

 

[lovejamminoldies]

They also did it in Dayton with 945 before it debuted as Channel. They do it because of us guys leaking the format on the boards. I don't think Saga is worried about 933.

 

[Nu_Roo_2]

I don't think Saga is worried about 933.

Unless this all turns out to be a big smokescreen, I'd submit Saga is concerned or will be before long.

 

[lovejamminoldies]

Why should Saga be concerned? Sunny is a fair player. And 60s and 70s will be too adult for some of those AC listeners. Rewind and Mix are the stations that really don't bring in the numbers I'm sure they want. They're also on horrible signals.

PC Classic Hits or even locally-programmed Classic Hits won't do any better than the current Soft Rock format. Why? That demo is getting older and older, that's why you're seeing more CHR's pop up now than anything.

Don't get me wrong... just because I don't listen to 60s and 70s doesn't mean I don't support the format when it's needed. Not needed in C-Bus.... in Dayton you have Big which is just the flanker for Lite. And then of course Ultimate Oldies on the LPFM signal.

It didn't work with WODB, mostly due to the signal, but the whole Saga vs. CC thing is not my cuppa tea anymore. CC runs the market, put something exciting on 933. You could due a Feel Good format or Urban or something risky. If there's one PD that would do it, it'd be Florentino.

The reason why I'm predicting oldies is the DJ's don't seem to be concerned, esp due to their blog posts. lol. Mike Eiland almost sounds, well, excited.

If something DOES go down, what time should we expect it?

 

[Rusty Muck]

The handle "Oldies 93.3" throws up a red flag right off the bat. Since 2003, there has been an industry-wide de-emphasis of "Oldies" from the format, and the format was re-dubbed "classic hits" when it evolved to 60s/70s music. Clear Channel led the way, along with CBS and other broadcast groups large and small.

So WHY would a Clear Channel station - in 2011 - start using the obsolete "Oldies" name as their new positioner? It doesn't make sense.

Oh, wait... we're talking about Clear Channel Columbus... :

 

[Nu_Roo_2]

The handle "Oldies 93.3" throws up a red flag right off the bat. Since 2003, there has been an industry-wide de-emphasis of "Oldies" from the format, and the format was re-dubbed "classic hits" when it evolved to 60s/70s music. Clear Channel led the way, along with CBS and other broadcast groups large and small.

So WHY would a Clear Channel station - in 2011 - start using the obsolete "Oldies" name as their new positioner? It doesn't make sense.

Oh, wait... we're talking about Clear Channel Columbus... :

As I mentioned upthread, the "Oldies" moniker seems to be making a bigtime comeback lately, especially with CC.  They recently switched very-high-rated CC stations in Milwaukee and Seattle to the "Oldies" brand.