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93.3 gone?
- Thread starter 1sttimecaller
- Start date
Rewind is adding more and more recurrents/gold product from the 2000s. It's an upbeat version of Sunny at this point. I'd morph it into RHY/AC.
the marv said:
They been shedding Licking County more and more. They put "New Albany" before "Newark" in the weather forecasts and switched their high school football broadcasts to 790 AM, which is a tough get for most of Licking County after nightfall (signal goes SSE from their towers along 16 on the west side of Newark). But most of their commercials still are from outside Columbus. Maybe they refocus back to their home? Who knows.
Good to hear the news of oldies. Will have to turn on later.
A good post is worth repeating: "I have always openly classified half of the song library of 'Yesterday's Top Secrets' as being Oldies, although as I indicate during each episode's introduction, they are 'Oldies that aren't old, because they haven't been played to death on all of the other stations.' My Oldies are almost as new and fresh as the day they were born, and so I see nothing wrong with using that word and instead find it to be rather deliciously ironic! However, if 93.3 goes that route, the word 'Oldies' won't help them nearly as much, because all that it will conjure up in the minds of the listeners is the very old and very stale type of programming that radio has previously forced us to endure for many, many years."
So now 93.3 really has decided to join the ranks of those that have decided to do nothing more than recycle the same old same old once again, they're wrapping the already-overplayed-to-death mess up in an Oldies package, that's the best move that they think they can make at this time, and really all I can do is laugh. You see, this is the mentality that I was up against for eight years, when I shopped "Yesterday's Top Secrets" around to everybody and his mother in this market from 2000 to 2008, right up until the time that WCRS came into being and gave me the wonderful opportunity that was denied to me by everyone else. I'm glad that WLZT has done what it's done, because it shows how completely unimaginative and backwards-thinking the radio business has become, and why the entire industry truly is doomed to failure. As awful as this station's playlist is going to be, it's going to make it even more clear to everyone in central Ohio that a show like "Yesterday's Top Secrets" is now needed more than ever, and Clear Channel, I thank you for steering all of those people my way; I really do appreciate it.
So now 93.3 really has decided to join the ranks of those that have decided to do nothing more than recycle the same old same old once again, they're wrapping the already-overplayed-to-death mess up in an Oldies package, that's the best move that they think they can make at this time, and really all I can do is laugh. You see, this is the mentality that I was up against for eight years, when I shopped "Yesterday's Top Secrets" around to everybody and his mother in this market from 2000 to 2008, right up until the time that WCRS came into being and gave me the wonderful opportunity that was denied to me by everyone else. I'm glad that WLZT has done what it's done, because it shows how completely unimaginative and backwards-thinking the radio business has become, and why the entire industry truly is doomed to failure. As awful as this station's playlist is going to be, it's going to make it even more clear to everyone in central Ohio that a show like "Yesterday's Top Secrets" is now needed more than ever, and Clear Channel, I thank you for steering all of those people my way; I really do appreciate it.
D
DoverJones
Guest
Won't calling 70's & 80's "Oldies" music turn off most 30 to 40 year olds? I don't really consider myself old at 36
DoverJones said:
Well, let's see:
Let's take a song, say..."Do You Believe In Love" by Huey Lewis and The News. Released in 1982. If you were 16 in 1982, you are now 45 years old. Which happens to be square in the middle of the 35-54 demo a classic hits/oldies station aims for.
Yes...whether you want to deal with it or not, those songs are now "oldies", just to a new generation. And they will be becoming more so in the next 5 years or so, as these folks hit, (gasp!) their 50's!
Jason Roberts said:
HOWEVER, one thing that programming geniuses who excel in math but not so much in culture seem to forget is this: younger people know those songs from hearing them long after their initial release date. The Huey Lewis and The News song that you reference has gotten moderate play in a number of formats since 1982. It never really went away. Which is why you need not be 45 years old to like it.
The exact same thing is true of 60s oldies. Many, many, MANY of those songs have been in continuous airplay over the past 40 years and younger audiences have grown a taste for them. To the extent that advertisers have used "oldies" songs for years to shill a variety of products. Just because "My Girl" from the Temptations came out in 1965 doesn't mean that you have to be 62 to know or like it! Heck, it's been played every year since. Same is true of many - even relatively obscure - 'oldies'. Which is what makes this music different than the standards of my grandparents' generation. Classic top 40 transcends age and - if old enough - is likable to a mass audience while later music is more fragmented. Go to a Beatles tribute and see how many fans are under 30. The Beatles broke up 41 years ago - but their music didn't.
These are factors that consultants somehow fail to grasp. Same goes for marketing types who are C students in college with a median age of 25. Perhaps this music doesn't work for them. But it can and does work for people in their 30s and 40s (and up). Which is why it does well in PPMs: music that many like, yet which also doesn't piss off those who don't. That cannot be said of rock, rap, country, jazz, lite AC (which many men hate), religious or other major formats.
D
del_griffith
Guest
I got back in town Monday evening. I enjoyed what I heard. And I've always been a fan of WGRR in Cincy and Majic 105.7 in Cleveland. I frequently stream those stations on my smart phone when traveling. And I was impressed with how it was blended. I've heard it off and on today and overall it sounds pretty good. Waiting to see how the staff it.
I don't mind dipping back into the 60's now and then. But to have them as a steady diet sort of them turns me off. And I love those songs. But for so long the traditional oldies stations played them to death. But to drop one in here and there is fine with me. I'll take a wait and see.
I don't mind dipping back into the 60's now and then. But to have them as a steady diet sort of them turns me off. And I love those songs. But for so long the traditional oldies stations played them to death. But to drop one in here and there is fine with me. I'll take a wait and see.
I don't think anyone's mentioned the imaging and production. I really like the way it sounds so far. Fun and ear-pleasing -- and gets the right messages across -- but without sounding cluttered or overbearing.
Get a kick out of those listener testimonials that pre-date the debut of the format.
Get a kick out of those listener testimonials that pre-date the debut of the format.
It seems that Joel Riley's time on air may be over due to the format change. He is the only person from the former staff that is not listed on the new website. :-\
Any ideas what happens in PM?
Any ideas what happens in PM?
Interesting what a major difference context can make. "You're In My Heart" by Rod Stewart would always make me cringe on WSNY or Soft Rock 93.3. But when it was stuck in the middle of a bunch of killer uptempo oldies from the Knack, Steam, Lynyrd Skynyrd, the Beatles, the Four Tops and the Stones a few minutes ago, there was no cringe. In fact maybe I actually kind of enjoyed it. This time, anyway.
Prediction: WLZT (under its old format) will be up in the new PPMs that come out later this week. An increase for the just-ditched format seems to be an unwritten law with format flips. Regardless a cume-heavy format like Oldies should sure prove PPM-friendly.
Any guesses on whether 93.3 still goes all-Christmas this fall? I know some Oldies stations do it, but I don't have a feel for how prevalent or successful it is.
Any guesses on whether 93.3 still goes all-Christmas this fall? I know some Oldies stations do it, but I don't have a feel for how prevalent or successful it is.
Nu_Roo_2 said:Get a kick out of those listener testimonials that pre-date the debut of the format.
When you're playing B.S. music, you've got to sell it with B.S.
Nu_Roo_2 said:cbusradioman said:
If tonight is any indication, what happens in the PM is that Oldies 93.3 sounds even better.
Sorry, I realize that's not what you were asking, but I read the question just as I was listening to "My Sharona" seguing into "Na-Na Hey Hey Kiss Him Goodbye."
And this is somehow exciting for you???
jakej said:Nu_Roo_2 said:Get a kick out of those listener testimonials that pre-date the debut of the format.
When you're playing B.S. music, you've got to sell it with B.S.
Sounds like someone can't get no satisfaction... we get it dude. Go enjoy your show on your little frequency and let the rest of it go!
D
DoverJones
Guest
GASP! I feel smited. 50 isn't old. Eating jello wearing depends in a nursing home: Old. Calling Huey Lewis. Madonna or Lynrd Skynrd "oldies": sacrilege! That format is for Buddy Holly and The Drifters. Is it only branding that seperates "Classic Hits" from "Oldies"?
jakej said:Nu_Roo_2 said:Get a kick out of those listener testimonials that pre-date the debut of the format.
When you're playing B.S. music, you've got to sell it with B.S.
Nu_Roo_2 said:cbusradioman said:
If tonight is any indication, what happens in the PM is that Oldies 93.3 sounds even better.
Sorry, I realize that's not what you were asking, but I read the question just as I was listening to "My Sharona" seguing into "Na-Na Hey Hey Kiss Him Goodbye."
And this is somehow exciting for you???
I'm jumping to defend the previous posters that you replied to.
1) Just because you don't like it, doesn't make it "BS" music. In fact, the overwhelming majority of the population favors the same old titles. This have been proven time and again even though they may be worn out to you and yes, me as well.
2) The fact that the station has made changes is very exciting for some people including the second person you replied to. Just because you don't find it exciting doesn't diminish that person's or anybody else's opinion.
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