gabigley1 said:
Slim.. with how well TVN is doing .. they will not go FM yet.
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93.3 gone?
- Thread starter 1sttimecaller
- Start date
Slim.. with how well TVN is doing .. they will not go FM yet.
gabigley1 said:Why Top 500 Songs Of All Time starting at 3:00 PM??
Now this from Mike:
MikeHey, Artie!
I just found out that we’re counting down the Top 500 Songs Of All Time starting at 3:00 PM this afternoon. I now have the details on my Web page. Plus I stuck in a preview of the first 40 songs. We’re still doing our regular weekend syndicated (AT40, etc.) and public affairs stuff, but all around that will be the Top 500. You’ll see some 80s titles in this…
http://www.oldies933fm.com/pages/pp_mikeeiland.html
Since 3pm they sound the same as what they were playing before they went to all-Christmas. Maybe the idea of the countdown is to draw some attention to the new oldies format among Christmas-music listeners who were unaware it. Countdowns tend to be common around New Years anyway (although this probably isn't really a "countdown" any more than the one they had back when they flipped to oldies).
D
del_griffith
Guest
gabigley1 said:What are the chances WTVN-AM announces it's new FM simulcast and Bob Conners replacements after the 1st of the year? Maybe on January 2nd?
For Jan 2? My guess is they would have promoted it beginning today. They may do something next week. I don't think it will be 93.3 as the frequency though.
gabigley1 said:93.3 is now playing more oldies from the 60s and they have also phased out all songs from the 80s.
This via an inquire from the station..
Email from Mike of 93.3:
MikeHi, Artie!
Yes, we have. And even in casual listening you would notice. To be more true to our moniker "Motown Soul and Great Rock & Roll" we've added more Motown 60s especially. But Aretha 60s and lots more Beatles are in the mix as well. I haven't heard 1270 but I do know of their format. I've always thought FM had an upper hand over AM with music anyway, so I'm not sure what the impact would be on that station. Real oldies from the 50s and 60s were first heard on AM, so they should still do OK.
Sounds like 1270 is doing oldies the way people expect, without a lot of 70s. I think their audience will stay with them. Our station is more new-generation oldies, but it looks like the 80s are gone. I haven't heard any yet. I won't be on again until Saturday 10A to 3P to get a real feel of the music we're doing.
I'm still reeling from "I Want A Hippopotamus For Christmas" so I can't wait to play some Marvin or Diana on Saturday!
It does sound as if 93.3 has dumped the 80's, but they were playing very little to begin with. I do notice somewhat more Beatles, and somewhat more Motown (actually big soul hits in general). Both good to hear. While still very tight, they seem to have either increased the playlist some or freshened it. Based on all the repeats I've already heard of some of the "new" oldies, I'd bet on the latter. Either way, it's a positive. While 93.3's is still a pretty conservative Beatles-to-disco oldies format (the norm for CC these days), they're now doing a very good job of keeping the tempo up, i.e. they seem less prone to playing consecutive slow or AC-staple songs than before. So yet another positive (perhaps the biggest one of all).
I notice that Kevin Kirschner's weekend evening rhythm-oriented request show seems to be gone.
Actually, WODC is pretty old leaning now, even for a CC station.
I wonder what would prompt WODC to quit playing the 80s and harder-rocking 70s songs? It reminds me a lot of CC's WRIT in Milwaukee. Sounds like the same 'oldies' that were played over and over and burned out 10 years ago.
That's kind of a step backwards. I was under the impression that 60s and 70s only attracted too old of a demographic.
That's kind of a step backwards. I was under the impression that 60s and 70s only attracted too old of a demographic.
Back in 2004-2006, if you recall stations abandoning the then "oldies" format in droves (just for examples are WCBS/New York, WJMK/Chicago, KFRC/San Francisco, WGLD/Indianapolis, WBIG/D.C., etc), it was because they said it was no longer viable and could not be sold. The demographic those stations attracted was too old. These stations typically had very tight playlists, focused on music from 1964-1979 with a lot of 60s and early 70s, and were the "motown, soul, great rock n roll"/"good times, great oldies" types. They also used the word "Oldies" a lot.
Several years later, the format started a huge resurgance after CBS-FM in NYC came back with an updated "classic hits" format. Classic Hits is the same idea as oldies but plays mostly music from 1964-1985, with the core being 70s, early 80s, and then some late 60s. Existing oldies stations also evolved towards that (such as WGRR in Cincy, WOGL Philadelphia, WOMC Detroit, etc) in the mid-late 2000s. That's what's considered 'viable', or that was my understanding.
I guess my question is, if stations like I mentioned in the first paragraph (which WODC sounds very much like) weren't viable in 2005, how are they in 2012? My understanding was that oldies/classic hits needed 80s music to remain financially viable. Why is Oldies 93.3 regressing?
Several years later, the format started a huge resurgance after CBS-FM in NYC came back with an updated "classic hits" format. Classic Hits is the same idea as oldies but plays mostly music from 1964-1985, with the core being 70s, early 80s, and then some late 60s. Existing oldies stations also evolved towards that (such as WGRR in Cincy, WOGL Philadelphia, WOMC Detroit, etc) in the mid-late 2000s. That's what's considered 'viable', or that was my understanding.
I guess my question is, if stations like I mentioned in the first paragraph (which WODC sounds very much like) weren't viable in 2005, how are they in 2012? My understanding was that oldies/classic hits needed 80s music to remain financially viable. Why is Oldies 93.3 regressing?
Well, as a case study look at WLS-FM Chicago. To a large extent their playlist sounds very similar to 93.3, though broader. (Couldn't believe it when I saw that they played "Thunder and Lighting" by Chi Coltrane - great tune I had forgotten about.) They're broader both in a pre-Beatles direction (e.g., they'll play the Crystals and Jay & The American), but also in playing one or two 80's an hour. (Based strictly on personal tastes, I could do without most of the pre-Beatles stuff.)
In the November PPM, WLS-FM was ranked fourth in 6+ share in Chicago. The latest demos I could find for them were in July when they were #7 25-54 -- not shabby in a market with so many big signals. Though even where demos head into the 60's age group I guess it works if the station knows how to sell them. Baby Boomers of all ages tend to have a lot of disposable income (though savings were hit by the recession). And then there's the fact that music from the 60's and 70's has been so heavily exposed to younger generations in TV commercials, movies, etc.
In the November PPM, WLS-FM was ranked fourth in 6+ share in Chicago. The latest demos I could find for them were in July when they were #7 25-54 -- not shabby in a market with so many big signals. Though even where demos head into the 60's age group I guess it works if the station knows how to sell them. Baby Boomers of all ages tend to have a lot of disposable income (though savings were hit by the recession). And then there's the fact that music from the 60's and 70's has been so heavily exposed to younger generations in TV commercials, movies, etc.
Nu_Roo_2 said:And then there's the fact that music from the 60's and 70's has been so heavily exposed to younger generations in TV commercials, movies, etc.
... which is media that has much more guts and intelligence when it comes to that music than radio does. It's "Making Time" by The Creation that's been heard during Miller beer commercials on televised Blue Jackets games this season, in case anyone's wondering.
....and there's plenty of 60's music featured in movies. Still! Another area where "Oldies" radio failed to take advantage of.....
For what it's worth, 93.3 is announcing it's self as "Columbus's only Oldies music station" but they forgot about http://qt1270.com/. They are also announcing their new mourning host here: http://qt1270.com/mornings-mark1 on their website. Is Mark in the mornings on yet?
gabigley1 said:For what it's worth, 93.3 is announcing it's self as "Columbus's only Oldies music station" but they forgot about http://qt1270.com/. They are also announcing their new mourning host here: http://qt1270.com/mornings-mark1 on their website. Is Mark in the mornings on yet?
qt1270 is not a columbus station, so i think Oldies 93.3 is safe there
C'mon guys, let's get real here...
WQTT will get listeners by being Marysville's local hometown radio station, not because they're playing oldies.
The oldies are a plus since oldies and upper demos go together with AM stations, but it's what that station ultimately does with local news and high school sports (which I hear they plan to cover pretty well) that will ultimately determine their success.
93.3 couldn't care less about them, and WQTT shouldn't care more about 93.3. It's apples and oranges...
WQTT will get listeners by being Marysville's local hometown radio station, not because they're playing oldies.
The oldies are a plus since oldies and upper demos go together with AM stations, but it's what that station ultimately does with local news and high school sports (which I hear they plan to cover pretty well) that will ultimately determine their success.
93.3 couldn't care less about them, and WQTT shouldn't care more about 93.3. It's apples and oranges...
jakej said:Nu_Roo_2 said:And then there's the fact that music from the 60's and 70's has been so heavily exposed to younger generations in TV commercials, movies, etc.
... which is media that has much more guts and intelligence when it comes to that music than radio does. It's "Making Time" by The Creation that's been heard during Miller beer commercials on televised Blue Jackets games this season, in case anyone's wondering.
No, Jake...those songs just fit their advertising plans better than others. However, in your defense, sometimes commercial use of songs in TV ads, shows and movies will cause a former stiff's popularity to increase to the point that some stations add it down the road. Case in point:
"What A Wonderful World" by Louis Armstrong, which peaked at #37 (if my memory is right here) in 1967, but is a widely accepted song today thanks to its use in "Good Morning, Vietnam".
I love it how anything that wasn't a megahit is considered a "stiff". What about the Rolling Stones' "She Said Yeah"? It's being used now in a TV ad for some kind of Chanel product for men, and it wasn't ever released as a single. Is it still a stiff? Enquiring minds want to know.
Anyone been listening to "Secrets" lately? Damn, it's been good! ;D
Anyone been listening to "Secrets" lately? Damn, it's been good! ;D
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