93.3 The Wave

Mac Daddy · Apr 27, 2012

Was listening to old airchecks of this station online. Sounnds like it was very interesting station that did not last long at all. I've been trying to dig up some info on the station but not so much luck.

Would anyone have any info on this station. DJ's, on-air lineups? airchecks?

RadioJunkieMike · Apr 27, 2012

Personally I thought they were pretty worthless -- the most-overplayed "classic" tracks from KFOG, Kiss-FM and a smattering of late-'80s/early-'90s thrown into a blender and repeated endlessly. They had John Grappone (previously of KFOG, The Bone and The Drive) as a jock for a while. And endless liners talking about how unique they were (not!) and how much "world music" they played (when in fact they just played the same Bob Marley songs KFOG played). Just your classic case of a station telling people (repeatedly) that they were hearing something adventurous when in fact they were getting the same old over-researched radio-consultant favorites.

LKellerIII · Apr 27, 2012

Mike said:
Personally I thought they were pretty worthless -- the most-overplayed "classic" tracks from KFOG, Kiss-FM and a smattering of late-'80s/early-'90s thrown into a blender and repeated endlessly. They had John Grappone (previously of KFOG, The Bone and The Drive) as a jock for a while. And endless liners talking about how unique they were (not!) and how much "world music" they played (when in fact they just played the same Bob Marley songs KFOG played). Just your classic case of a station telling people (repeatedly) that they were hearing something adventurous when in fact they were getting the same old over-researched radio-consultant favorites.

I share that opinion. IIRC - The Wave started out being rather adventurous, actually playing a fair amount of unique songs in the "World Music" category. But what always seems to happen with "unique" formats like this is that they devolve into the same old over-researched over-played music. I recall turning in The Wave in mid-day and hearing mostly the same 70s era soul hits being played on KISQ, KBLX, KKSF (during the Smootth Jazz era), and (to a lesser extent) KOIT. You know -Let's Stay Together by Al Green, Got To Give It Up, I Heard It Thru the Grapevine, etc. All great songs, but ones I've refused to listen to since the 10,000th time I heard them.

LKellerIII · Apr 28, 2012

I do remember one DJ at The Wave - Doug Lee, formerly of KSOL.

Mac Daddy · Apr 30, 2012

Anyone know who the morning show was? I believe there was more then one.

rricci · May 23, 2012

Mike said:
Personally I thought they were pretty worthless -- the most-overplayed "classic" tracks from KFOG, Kiss-FM and a smattering of late-'80s/early-'90s thrown into a blender and repeated endlessly. They had John Grappone (previously of KFOG, The Bone and The Drive) as a jock for a while. And endless liners talking about how unique they were (not!) and how much "world music" they played (when in fact they just played the same Bob Marley songs KFOG played). Just your classic case of a station telling people (repeatedly) that they were hearing something adventurous when in fact they were getting the same old over-researched radio-consultant favorites.

I hate it when people hold back their feelings. I don't know if you liked the station or not.

SFStatic · May 23, 2012

Like the old liner the Research Group ran on all the ACs they consulted...."A better variety.....etc." They never said MORE variety, because it was usually 280 songs!

sfradio · May 23, 2012

SFStatic said:
Like the old liner the Research Group ran on all the ACs they consulted...."A better variety.....etc." They never said MORE variety, because it was usually 280 songs!

Its like Star 101.3, they say "more variety from the 90's, 2000's and today" when in reality they play at most 1 or 2 90's and 2000's song a hour and the rest is today's music

confusedlistener · Jul 1, 2012

Mike said:
Personally I thought they were pretty worthless -- the most-overplayed "classic" tracks from KFOG, Kiss-FM and a smattering of late-'80s/early-'90s thrown into a blender and repeated endlessly. They had John Grappone (previously of KFOG, The Bone and The Drive) as a jock for a while. And endless liners talking about how unique they were (not!) and how much "world music" they played (when in fact they just played the same Bob Marley songs KFOG played). Just your classic case of a station telling people (repeatedly) that they were hearing something adventurous when in fact they were getting the same old over-researched radio-consultant favorites.

Yeah cuz KFOG playing Norah Jones is *so * adventurous! And Love Shack by the B52s!

Call me when they play independent artists not signed to major labels who didn't have to pay a really expensive radio promotions plugger.

weav · Jul 1, 2012

confusedlistener said:
Yeah cuz KFOG playing Norah Jones is *so * adventurous! And Love Shack by the B52s!

Call me when they play independent artists not signed to major labels who didn't have to pay a really expensive radio promotions plugger.

That's what KFJC and KALX are for...

recto101 · Jul 3, 2012

Lkeller said:
Mike said:

Personally I thought they were pretty worthless -- the most-overplayed "classic" tracks from KFOG, Kiss-FM and a smattering of late-'80s/early-'90s thrown into a blender and repeated endlessly. They had John Grappone (previously of KFOG, The Bone and The Drive) as a jock for a while. And endless liners talking about how unique they were (not!) and how much "world music" they played (when in fact they just played the same Bob Marley songs KFOG played). Just your classic case of a station telling people (repeatedly) that they were hearing something adventurous when in fact they were getting the same old over-researched radio-consultant favorites.

Click to expand...

I share that opinion. IIRC - The Wave started out being rather adventurous, actually playing a fair amount of unique songs in the "World Music" category. But what always seems to happen with "unique" formats like this is that they devolve into the same old over-researched over-played music. I recall turning in The Wave in mid-day and hearing mostly the same 70s era soul hits being played on KISQ, KBLX, KKSF (during the Smootth Jazz era), and (to a lesser extent) KOIT. You know -Let's Stay Together by Al Green, Got To Give It Up, I Heard It Thru the Grapevine, etc. All great songs, but ones I've refused to listen to since the 10,000th time I heard them.

93.3 The Wave and 95.7 Max FM was mainly focused on the hits not on World Music. If they really want World Music you would have to listen to KPFA, KALW during the non-drive hours.