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93.3 & The WQIK Connection

John FL

John FL

As I've been listening to the Christmas music sounds around town and noticing distinctions between "Jacksonville's Official Christmas Music Radio Station" (WEJZ) and the former Rooster at 93.3, I am beginning to notice subtle increases of mentions for WQIK at 93.3.

I think over the last couple of weeks, Boomer, Robbie and Toni have had so many voice tracked bits going on throughout the day, I'm thinking this has to be designed to make an impression on the listener. And as said, the references to WQIK and country favorites is making me a little suspect. As diaries go, a possible few extra mentions of WQIK and the Big Show certainly would not hurt.

I'm not sure what is happeining at all the malls around town but at the Avenues, there are several promotional signs with a 93.3 Christmas logo and an invite to tune in to all your Christmas favorites. One is strategically placed right in Center Court where the kids get their picture with Santa - the busiest part of the mall. And so there is an attempt here to build an audience.

And what do you do with that audience and all the references to the country format once Christmas is over? I'm beginning to think there may not be any format change after all. Clearly Rooster is gone otherwise it would be mentioned on air. Is it possible, at least for the short run, that WQIK will simulcast on 93.3? I have no idea if coverage would be better or increased with this but it's a thought - it would be far less expensive than starting a new format. And there would be 2 signals competing against Gator.

I've been playing around with search engines for any kind of combination involving 93.3. Interesting in I came upon a website that lists radio stations and there clear as day is the 99.1 and the usual WQIK moniker but the calls as description right next to it is WQIK 93.3 FM. Mistake? Coincidence? Maybe someone updated the website before they should have. It's Aftermidnite.Com.

Anyway, it just makes you think the answer may be just staring us in the face. Happy Holidays folks!
 
Maybe they are just cross promoting to let the few country listeners that were still listening to 93.3 to go ahead and start listening to WQIK because the Rooster wont be back??? ....I couldnt imagine switching frequencies since 99.1 is a 100,000 watter and 933 is 50k.....Only reasoning would MAYBE be to try to avoid confusion with GATOR at 99.9 but still.....would be a waste to sell or not use 99.1
 
CC would be INSANE to simulcast WQIK on 93.3 - whats does it benefit them?

Remember CC has to dump a station to meet the ownership cap (due to the sale of CC to private sharks).

They wont dump anything successful, and have already applied to move 92.7 OUT OF TOWN (Hastings).

As WJBT has an audience (and revenue) while WROO has very listeners and little revenue - its OBVIOUS to any thinking person that they are going to move
WJBT to 93.3

It has better signal than 92.7, especially in the hot zips (north Jax)

Come on people, think this through!

As for the WQIK mentions, its an attempt to snag a diary or two (assuming someone is foolish enough to writes it down)

ARBITRON will only credit WQIK if they dont include the frequency - and 93.3 is using frequency a lot - so it dillutes their own efforts.

If it's a planned occurance, it's weak at best

If it's due to sloppiness and lack of attention - well that would fit their usual mode of operation
 
I didn't want to impy the simulcast would be something for the long haul. But it buys time for a successful transition - especially if you don't want to rock the boat for the highly successful WJBT.

Look, something has to happen on December 26. Since a station has to get dumped to meet ownerships limits, I was thinking 93.3 would be a good bet to be a simulcast on that day.

Simulcast for that matter could be WJBT itself. When Cox was stunting at the simulcast WOKV - FM, there were PSAs directing the Christian music fans to another signal. Same thing can happen here. At WKBT. there can be reminders to tune into 93.3.

I was too thinking that at least for the short run, the WQIK simulcast would make sense to help enhance the winter book, it would be cheap to pull off, advertisers would have more bang for the buck with 2 signals instead of one.

At any rate, as we are in the season of political flip flops, I can certainly flip flop and say 93.3 can be a simulcast of WJBT on 12/26. But a simulcast of some sort seems to make the most sense but then I should also realize logic doesn't always weigh into the decision.

And as one great promotion at this time of year used to say " HO HO Ho - HAPPY HOLIDAYS!" ;)
 
I'll buy the Simulcast and Cross Promotion of 99.1 WQIK on 93.3 as a temporary placeholder after the Christmas Holiday. My money will be on 93.3 The Beat once it's all said and done.
That will give a proven, successful format an even better stick. I'm surprised that 92.7 gets out as well as it does. Not much you can do with that signal for the northern Jax areas with Brunswick, GA's 92.7 in that direction farther out.

Then 92.7 Hastings could be a St. Augustine and MAYBE a Palm Coast-serving signal. Palm Coast hasn't a commercial station on the air yet. Ripe for the picking.

Rocky W.
 
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