93-7 Jack FM: Coming Soon!

[PassDutch]

93.7 could, by far, be Jacked, and it is musically worse than 98 Rock or KWOD. 98 Rock+KWOD=Howard 93-7. KWOD does play all current-based alternative tunes without the hard edge (similar to KNDD Seattle, KNRK Portland or KRBZ Kansas City). 98 Rock is active rock, KWOD is alternative with a AAA lean.

 

[EarthradioLives]

> 93.7 could, by far, be Jacked, and it is musically worse
> than 98 Rock or KWOD. 98 Rock+KWOD=Howard 93-7. KWOD does
> play all current-based alternative tunes without the hard
> edge (similar to KNDD Seattle, KNRK Portland or KRBZ Kansas
> City). 98 Rock is active rock, KWOD is alternative with a
> AAA lean.
>
Of all the Infinity properties in Sacramento, it seems the most likely to be "Jacked." It's overall 12+ showings are near the bottom. Infinity has "Jacked" stations in NYC, LA and Chicago (with better overall ratings than Howard). Combine that with the well-hyped departure of their morning host, and you have a recipe for "Jack FM 93.7." I think most folks who post here know this, and would be willing to risk a small fortune on it.

 

[RadioEnginerd]

> > 93.7 could, by far, be Jacked, and it is musically worse
> > than 98 Rock or KWOD. 98 Rock+KWOD=Howard 93-7. KWOD
> does
> > play all current-based alternative tunes without the hard
> > edge (similar to KNDD Seattle, KNRK Portland or KRBZ
> Kansas
> > City). 98 Rock is active rock, KWOD is alternative with a
>
> > AAA lean.
> >
> Of all the Infinity properties in Sacramento, it seems the
> most likely to be "Jacked." It's overall 12+ showings are
> near the bottom. Infinity has "Jacked" stations in NYC, LA
> and Chicago (with better overall ratings than Howard).
> Combine that with the well-hyped departure of their morning
> host, and you have a recipe for "Jack FM 93.7." I think
> most folks who post here know this, and would be willing to
> risk a small fortune on it.
>

I'll throw $5 in the pot on that bet.<P ID="signature">______________
If you put your mind to it, you can accomplish anything...</P>

 

[braddacripple]

NOT GONNA HAPPEN!

> > > 93.7 could, by far, be Jacked, and it is musically worse
>
> > > than 98 Rock or KWOD. 98 Rock+KWOD=Howard 93-7. KWOD
> > does
> > > play all current-based alternative tunes without the
> hard
> > > edge (similar to KNDD Seattle, KNRK Portland or KRBZ
> > Kansas
> > > City). 98 Rock is active rock, KWOD is alternative with
> a
> >
> > > AAA lean.
> > >
> > Of all the Infinity properties in Sacramento, it seems
> the
> > most likely to be "Jacked." It's overall 12+ showings are
>
> > near the bottom. Infinity has "Jacked" stations in NYC,
> LA
> > and Chicago (with better overall ratings than Howard).
> > Combine that with the well-hyped departure of their
> morning
> > host, and you have a recipe for "Jack FM 93.7." I think
> > most folks who post here know this, and would be willing
> to
> > risk a small fortune on it.
> >
>
> I'll throw $5 in the pot on that bet.
>

 

[KMRichards]

> NOT GONNA HAPPEN!

Is that your opinion, or is this another "if I shout it loud enough, everyone will think I have an inside connection" post?<P ID="signature">______________


</P>

 

[RadioEnginerd]

> NOT GONNA HAPPEN!

Bring it on Brad! Let's hear what you think the future holds for Howard 93.7?<P ID="signature">______________
If you put your mind to it, you can accomplish anything...</P>

 

[Randy_in_Eugene]

If Infinity waits until after Stern's departure, a wannabe could well beat them to the punch, as Entercom did with "Charlie" in Portland, or Bonneville's "Max" in SF.

 

[mrpariot]

> If Infinity waits until after Stern's departure, a wannabe
> could well beat them to the punch, as Entercom did with
> "Charlie" in Portland, or Bonneville's "Max" in SF.

Good point, but highly unlikely: Entercom's FM's are all doing consistently well; Entravision has too much invested in their niche Spanish formats, plus a huge marketing campaign for KBMB "The Bomb"; and Clear Channel hasn't dipped their toes in the "Jack"-water very much (if at all).

 

[mrpariot]

Re: 93-7 Jack FM: Give Brad A Break

> NOT GONNA HAPPEN!
>

Let Brad be. It's not often someone graces our presence with the knowledge and insight afforded only by someone with his years of experience...as a LISTENER (not to mention the 19 minutes he actually spent in the business).

Come on, Marconi -- tell us how it gonna be!

 

[kinetic]

> > If Infinity waits until after Stern's departure, a wannabe
>
> > could well beat them to the punch, as Entercom did with
> > "Charlie" in Portland, or Bonneville's "Max" in SF.
>
> Good point, but highly unlikely: Entercom's FM's are all
> doing consistently well; Entravision has too much invested
> in their niche Spanish formats, plus a huge marketing
> campaign for KBMB "The Bomb"; and Clear Channel hasn't
> dipped their toes in the "Jack"-water very much (if at all).
>

Yes, and just think how they'll be kicking themselves when the format washes out in a year.

 

[EarthradioLives]

> > If Infinity waits until after Stern's departure, a wannabe
>
> > could well beat them to the punch, as Entercom did with
> > "Charlie" in Portland, or Bonneville's "Max" in SF.
>
> Good point, but highly unlikely: Entercom's FM's are all
> doing consistently well; Entravision has too much invested
> in their niche Spanish formats, plus a huge marketing
> campaign for KBMB "The Bomb"; and Clear Channel hasn't
> dipped their toes in the "Jack"-water very much (if at all).
>

I don't see Entercom getting into the "Variety Hits" format either. Their ratings for their FM stations are pretty good. I could conceivably see Infinity flipping KZZO (with its moribund ratings) to "Jack" and taking KHWD (with its horrible ratings) to something else altogether, perhaps a Triple A format (yes, I know The Point (100.5) did it 10 years ago) or even Classic/Current Country (yes they tried that at 93.7 and 92.1 too). I don't see 93.7 going Spanish at this point, unless Infinity sells the station to Bustos or Entravision.

But, most likely I still see 93.7 getting "Jacked" before Thanksgiving.