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93.7 The Bull, Classic rock KSD 93.7.

T

thebeach33445

Hey Guys:

Does anybody know the exact on air date of KSD Country 93.7 The Bull? It seems to be missing from my notes.

And what was the logo for Classic rock 93.7 KSD?

Thanks

T.J.
 
It happened right after KIX 106.5 went to Smooth Jazz. I think that happened in late April or Early May 2001, so The Bull probably premiered around the middle of May 2001. I know they started stunting on a Friday with all Garth Brooks for the whole weekend! Several of the former KIX jocks came over to work on The Bull, including Steve Geofferies and Billy Greenwood.

As for the Classic Rock KSD logo, they had several, one looked like graffiti on a wall and another was a diamond-shaped logo. The colors always seemed to be red, yellow and black, no matter what the logo.
 
The situation was that Sinclair Broadcasting sold it's radio holdings to Bonneville in St. Louis and they also bought KIX-FM. Sinclair's premier stations was WIL-fm. So they flipped KIX to smooth jazz, which left an opening for another Country station.

Jim Shannon
 
Shannon said:
The situation was that Sinclair Broadcasting sold it's radio holdings to Bonneville in St. Louis and they also bought KIX-FM. Sinclair's premier stations was WIL-fm. So they flipped KIX to smooth jazz, which left an opening for another Country station.
Click to expand...

Close, but not quite. Sinclair sold its radio stations in St. Louis to Emmis. Emmis swapped WIL, WRTH, WVRV and WKKX to Bonneville for KZLA in Los Angeles. It was actually quite a mess. Sinclair put itself up for sale, and one of their executives (possible Barry Baker), had a right of first refusal on the radio and TV properties in either St. Louis or Greenville/Spartanburg. He elected St. Louis and assigned his option to buy to Emmis. Sinclair sued him on the grounds that their agreement required him to own and operate the properties himself for a predetermined amount of time, and he and Emmis sued Sinclair. The compromise was that he would get his option to buy the radio stations only, and Sinclair would keep KDNL 30.

Reportedly, Emmis wanted to get rid of WVRV plus two of the following: KIHT, KXOK-FM and KPNT. Bonneville, however, wasn't willing to part with KZLA unless it got WIL and WKKX.

I don't remember the exact date the change happened, but I remember the announcement that KSD was going country. "A lot of changes have been happening in St. Louis radio, and we thought one of them made no sense at all..."
 
KSD became "The Bull" on Monday 9 October 2000 at Noon. It was the previous Friday that WKKX flipped from country to smooth jazz (with several days of good-bye's from the on-air personalities). WXTM (Extreme Radio) flipped to WMLL "The Mall" either on that day or close to it. KXOK ("The Rock") did a simulcast of KSHE before flipping to talk.

American Radio Systems (ARS) owned KSD in the mid 1990's. ARS merged with CBS/Infinity radio. By 1997, the company owned KSD-AM, KFNS, KMOX, KSD-FM, KLOU, KYKY, and KEZK. They had to sell of some of their stations to comply with federal regulators (KSD-AM and KFNS were first to be sold-off). For nearly two years, both KSD-FM and KLOU were "owned" by the Department of Justice, as all of this was being sorted out. Eventually KSD-FM and KLOU went to Clear Channel some time in late 1998.

Between 1999 and most of 2000, KSD-FM was known as "Mix 93.7," a Hot AC.

Once WKKX flipped to Smooth Jazz, KSD became "The Bull." They did a month of stunting that October, slowly introducing one country artist at a time--with Garth Brooks as the first artist.
 
That's right, it was a very confusing time. I just started working PT at WIL-FM after being on-air at K-HITS. Everybody was concerned about what was happening, but were glad not to be working for Sinclair.

Jim Shannon
 
Re: 93.7 The Bull, Classic rock KSD 93.7. To Ray

Hey Ray:

Sorry. I should have explained myself better. What I ment, was KSD called

"93.7 KSD The Classic Rock Station" or was it called

"93.7 KSD Classic Rock that really Rocks".

Thanks

T.J.
 
The image lines for a while, when I was there, was 93-7 KSD Great Classic Rock without the Hard Rock.

I thought that was remarkably stupid, and used to laugh about it, and how the slogan could work for others... "Great Classic Coke without the Hard Coke"... "Great Classic Christmas without the Gifts..." To me, the concept of a rock station that didn't play rock was kind of stupid.
 
Beachguy, I remember that slogan. I also remember KSD had a billboard with the slogan "Stairway To Heaven, Not Highway To Hell," which was supposed to make them stand apart from KSHE. In reality, between 1988 and 1992, KSD and KSHE sounded virtually identical
 
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