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93.9 has gone plaid... well, Christmas anyways.

CMNTMXR57

CMNTMXR57

Yup, coming home tonight, station flipping looking for something tolerable to listen to, LiteFM, well now MyFM is Christmas.

Sorry, MyChristmas or whatever they're calling it, doesn't have the same cache as "the Holiday lite"...
 
Why would you say that? 93.9's ratings shoot up for last quarter because of the Christmas music. I don't see how it would be different with the conservative rebranding they did.
 
After having the highest ratings yet for Christmas music during this past season, it's extremely likely they will do it again in the coming season!
 
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