do u think 939 should go back movin 939 but keep the CHR format
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93.9 KXOS FM
- Thread starter jasonharper2013
- Start date
It will never happen, unless the current owners sell up. The current owners are part of a larger Mexican owned media group.
I like their new format. It's more dance & party oriented that made me switch over from Amp Radio & Super Estrella.
I used to like Tono Esquinca when he first started, but now it feels like the morning show is way out of place. They changed it a lot though. Now they have a girl here in LA and Tono in Mexico City. So most of the time is the girl doing the talking and taking in the calls.
It also seems like they're testing new jocks. On Sundays, they have different personalities that you only hear once or twice and never again. This weekend they had a girl that sounded a lot like Roq-c. She was very good too and extremely bilingual.
I used to like Tono Esquinca when he first started, but now it feels like the morning show is way out of place. They changed it a lot though. Now they have a girl here in LA and Tono in Mexico City. So most of the time is the girl doing the talking and taking in the calls.
It also seems like they're testing new jocks. On Sundays, they have different personalities that you only hear once or twice and never again. This weekend they had a girl that sounded a lot like Roq-c. She was very good too and extremely bilingual.
Dj Woody said:
However, they have been stuck for the last 6 books at a 0.1 rating, in a 15-way tie for 25th in the market. It wouldn't surprise me if a certain recently-become-available morning show wound up over there, along with a format makeover involving tubas and accordions.
Identnut said:
"Grupera" in Mexico is "Regional Mexican" in the US. Each market in Mexico has a different blend of banda, norteña and the fringe elements like durangüense, tierra caliente, ranchera, etc.
If you check a grupera station in Monterrey, its playlist overlaps one in Guadalajara by less than 50% (and in MTY, one grupera station may lean towards cumbias and noreñas, while another may favor banda and no cumbia). One in Tijuana or Mexicali sounds just like one in LA. One in Juárez sounds like Las Vegas or Phoenix.
Therein lies the reason why the genre in the US is called "regional" because the music reflects localized... or regional... tastes from the different areas of Mexico.
DavidEduardo said:
I understand that. I was saying that Z was grupera in the strict sense of the word, the genre known as onda grupera, which is the genre of choice in Mexico City. But California tastes lean mostly banda and duranguense.
In other words, even a change to Regional Mexican wouldn't benefit KXOS if they continued with their (and I quote) "We are from Mexico City and we know better than you" attitude.
Identnut said:
"Grupera" in the period from the 70's into the 90's referred to the keyboard based groups that started, in Mexico, with the Baby's, Muecas, Bukis and so on, and later included ones like Mojado, Rehenes, Ladrón, Bronco, Caminantes, Temerarios, Guardianes del Amor and many others.
Today, "Grupera" refers to stations that play norteña and banda in some kind of blend, along with the other stuff I referred to. Today's grupera stations don't play much, if any, "Onda Grupera" as there is little production; Marco Anonio Solis is now a pop ballad artist, Temerarios have tried that route too, and most of the other groups are doing oldies shows if they are still together.
The head of GRC knows that La Z is a Mexico City creation. He, individually, owns grupera stations in Guadalajara, Monterrey and Cd Juárez and each is as individual as the market. If they did pick regional as a format, they would do a variety that fits LA... where the existing stations are each rather different from each other.
Identnut said:
6 if you count KHJ and KWIZ-FM.
Identnut said:
I forgot to add that the Regional Mexican / Grupera stations in Mexico City are not the "genre of choice" in that market, with the two FMs accounting for just over a 15 share of audience, while the traditional AM station in the genre gets a very old audience and under a 2 share.
The Pop / CHRs get about a 21 share, the AC's do about 18 to 19 shares and the news / talk stations have about 19 shares.
And "onda grupera" is a term defining a different thing in a different era and is not the current usage of "grupera" as a format. It's a change much like the way in which Top 40 stations were called "rock" or "rockers" until hard rock came on the scene along with AOR and progressive stations... after that, nobody called a CHR station a "rocker".
36james said:
The current owners only just closed on the deal 11 months ago.
And, considering who the owners are, they are not going to do a format that does not target Spanish speaking Hispanics.
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