According to www.fcc.gov/mb, call sign request system, CBS radio on 8/25/2011 has requested WIP-FM. Another set of classic calls gone. Bye Bye WYSP :'(
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94.1 To get WIP call letters
- Thread starter jaydog
- Start date
Your average listener couldn't care any less about legal station identification or call letters. I also don't think this comes as a surprise to anyone. Maybe CBS will stash them somewhere else for a while like they have with WNEW and WXRK.
thataveragejoe said:
Depends. On AM, call letters are still used as branding, particularly on stations that have been around for several decades (does anybody call 1060 anything but "KYW?"). On FM, not so much since slogans have been used as branding since the '70s. On a station that's moving from AM to FM or simulcasting, I would think that the call letters would still be important. You'd want to keep that familiarity.
As long as there isn't an existing WIP-FM with its own long-term brand identity (like what happened in Chicago with the long-established WBBM-FM; WBBM 780's new FM simulcast had to keep the WCFS call letters because of it), why not change the call letters to WIP-FM?
I
imhomerjay
Guest
Of course it's basically little more than wasted paperwork.
aindik said:
Flat out wrong. WXRK was stashed in Cleveland during the Free-FM era when CBS disastrously flipped it to WFNY. When K-Rock was brought back so too were the legendary WXRK calls. Stunningly they remained for the 92.3 NOW flip, further proving no one really cares about calls nor do they want you to given how buried they are over there.
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imhomerjay
Guest
If people don't generally care (agreed), what's "stunning" about the decision not to indulge in such an effort again?
Not to be a speed bump here -- I like the calls WIP, KQV, WBZ -- but might the FCC frown on 3-letter calls being introduced to a new/different market?
Maybe they can be fussy when they want to. There was a small station on Long Island recently which got K-something calls assigned to it. Someone griped ; the station had to change to a 'W' call.
Maybe they can be fussy when they want to. There was a small station on Long Island recently which got K-something calls assigned to it. Someone griped ; the station had to change to a 'W' call.
Bill_W said:
Actually, when WXRK went back to New York, the Cleveland station became WKRI, and then WKRK. (The WKRK calls have been parked from the former Free FM talker in Detroit... that was replaced by sports/talk as WXYT took its' spot.)
The station was still "K-Rock" - with the pre-2005 WXRK/NY logo - with the changes to WKRI and WKRK, but scrubbed it all for the "radio" alt-rock format as "radio 92.3."
For all we know, the WYSP calls could head to Cleveland...
Pab Sungenis said:
As THE flagship station of the Howard Stern Show for 20 years, ("From the top of the Howard Stern Building...") I would most definitely say they can be called heritage. Sorry.
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jhguthlac
Guest
I seem to recall WMMR, WYSP and WIOQ all coming along at about the same time. When the FCC demanded separate pprogramming on FM. WFIL-FM became "Popular 102".
Seems like we have come full circle. Now its the AM simulcasting the FM most of the time.
Seems like we have come full circle. Now its the AM simulcasting the FM most of the time.
thataveragejoe said:
The difference is that they weren't used on the air except once an hour. The station with the 20 year heritage, in the minds of listeners, was "ninety two three k rock." If you ask ordinary people in New York what "WXRK" is or was, most won't know.
WNEW, WNBC, WABC, even now WFAN are different. In Philly, WYSP was always "ninety four WYSP" on the air.
When Stern was only on three stations (before he went to L.A.), he would still ID the stations individually during the show. The ID he gave was "ninety two three k rock, WYSP and WJFK." WXRK wasn't identified by its call letters.
jhguthlac said:
The WMMR calls came about in 1966 ("MetroMedia Radio"), both WIOQ ("102" in script) and WYSP ("Your Station in Philadelphia") came about in 1971. Formerly WIP-FM, WPEN-FM, and WIBG-FM respectively.
So, yes, CBS is going with the bigger, older calls with WIP-FM, but I think they'll park them somewhere lest they be snatched up like other historical calls like WIBG, WIFI, and others were.
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