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94.5 KSOC GOT AN UPGRADE

A

abcdj

Guest
Did anyone else see this?
KOSC got an up approved in December from the FCC to go a full 100,000 watts.
 
> Did anyone else see this?
> KOSC got an up approved in December from the FCC to go a
> full 100,000 watts.

It's only a CP. The station (KDGE) that used to occupy that frequency finally finished their upgrade, or downgrade if you ask me, to 100k. At least there isn't that awful IBOC bleed over in the background on 94.5 as there is on 102.1.
 
Re: SOC it to me

> > Did anyone else see this?
> > KOSC got an up approved in December from the FCC to go a
> > full 100,000 watts.
>
> It's only a CP. The station (KDGE) that used to occupy that
> frequency finally finished their upgrade, or downgrade if
> you ask me, to 100k. At least there isn't that awful IBOC
> bleed over in the background on 94.5 as there is on 102.1.
>

WOW. It was always my understanding that 94.5 was landlocked, and that's why KGAF didn't want it, KDNT/KZRK couldn't make a dent with it, and The Edge floundered with it, too. When The Edge went to 102.1, their ratings tripled. When Evergreen bought KZRK and flipped to KDGE in '89, Scott Ginsburg was going to move the transmitter into north Irving to fix the signal, but I guess there wasn't a way to cram it in around Y-95's Arlington pattern. Last I heard, the transmitter, once in Gainesville, moved to Collinsville, then recently to a new farm in Ethel, near Sherman...moving laterally across, and no nearer to DFW.

SOOOO...if they can really bump the thing up to 100kW, more power to them (literally.) But will it really make any difference here in town? (Or especially on the south side, where much of their target demo lives.)

And while I'm on the subject, what kind of idiot would it take to relinquish TWO 100kW sticks to trade down to a 94.5? Surely there was a chunk of compensation involved. KDNT gave up 106.1, then KTXQ/KSOC gave up 102.1. What, did they each feel sorry for 94.5, The Little Frequency That Couldn't? Seems like this has been brought up long ago on the board, that 94.5 would be better suited to serving its city of license, Gainesville, and quit trying to be another hopeless rimshot. Or, perhaps, program "Memories" on it and go head-to-head with K-L-A-K.
 
> Did anyone else see this?
> KOSC got an up approved in December from the FCC to go a
> full 100,000 watts.
>
Big Whoop...an increase from 78KW to 100KW ERP.....that will make little difference on the rim.....and maybe increase it's coverage of city grade by 1-2 miles........The only reason they were stuck at 78KW is because they were protecting a contour of another station....they were able to prove to the Commish that increasing to 100KW would not cause major interference and thus it was granted (funny, I recall they were 100KW on the Collinsville tower)
 
Re: SOC it to me

> WOW. It was always my understanding that 94.5 was
> landlocked, and that's why KGAF didn't want it, KDNT/KZRK
> couldn't make a dent with it, and The Edge floundered with
> it, too. When The Edge went to 102.1, their ratings
> tripled. When Evergreen bought KZRK and flipped to KDGE in
> '89, Scott Ginsburg was going to move the transmitter into
> north Irving to fix the signal, but I guess there wasn't a
> way to cram it in around Y-95's Arlington pattern. Last I
> heard, the transmitter, once in Gainesville, moved to
> Collinsville, then recently to a new farm in Ethel, near
> Sherman...moving laterally across, and no nearer to DFW.

There is no way 94.5 can move closer to DFW and with a 94.1 and 94.9 on the Hill, that was the end of that....second adj Class Cs must be 61+ miles from the other stations. If Ginsburg could find a way, he would have had to buy off the commission....Yes, 94.5 when bought by Radio One moved from the CC Collinsville tower (that Bonneville built) to the new Salem 100.7 tower at Ethel....The new antenna (a P-O-S Shivley!! EGADS!) is supposively built to enhance the vertical component properly toward Dallas.....personally I would have used ERI or someone else....just ask 96.7 about their Shivley experiment and how long it didnt last ;)

>
> SOOOO...if they can really bump the thing up to 100kW, more
> power to them (literally.) But will it really make any
> difference here in town? (Or especially on the south side,
> where much of their target demo lives.)

Not a bit...its less than a 3db increase....the average radio listener wont notice a thing..

> And while I'm on the subject, what kind of idiot would it
> take to relinquish TWO 100kW sticks to trade down to a 94.5?
> Surely there was a chunk of compensation involved. KDNT
> gave up 106.1, then KTXQ/KSOC gave up 102.1. What, did they
> each feel sorry for 94.5, The Little Frequency That
> Couldn't? Seems like this has been brought up long ago on
> the board, that 94.5 would be better suited to serving its
> city of license, Gainesville, and quit trying to be another
> hopeless rimshot. Or, perhaps, program "Memories" on it and
> go head-to-head with K-L-A-K

Ah you gotta remember, Magic was moved to 94.5 because of the CC/AMFM merger and Radio One buying the spinoffs....KTXQ didnt "give up" 102.1...CC kept the Edge and moved it to 102.1 and moved Magic to 94.5 and sold it as is to Radio One.....Lets keep the story straight....As for KDNT leaving 106.1, I cant say.
 
Re: SOC it to me

> As for KDNT leaving 106.1, I cant say.

Keep in mind that the 106.1 signal has been upgraded several times since KDNT-FM occupied the frequency in the 1970's. Signal was okay into Dallas and Fort Worth in those days, but noticeably inferior to the Cedar Hill stations.
 
Re: SOC it to me

> > As for KDNT leaving 106.1, I cant say.
>
> Keep in mind that the 106.1 signal has been upgraded several
> times since KDNT-FM occupied the frequency in the 1970's.
> Signal was okay into Dallas and Fort Worth in those days,
> but noticeably inferior to the Cedar Hill stations.
>
When is KSOC going to be through upgrading??
 
Correction on KDGE ratings

> WOW. It was always my understanding that 94.5 was
> landlocked, and that's why KGAF didn't want it, KDNT/KZRK
> couldn't make a dent with it, and The Edge floundered with
> it, too. When The Edge went to 102.1, their ratings
> tripled. When Evergreen bought KZRK and flipped to KDGE in

Actually, KDGE never really floundered on 94.5. In fact, in the spring 1995, it spiked up to the mid 4's in the ratings. From the mid 90s until the time it moved to 102.1, it generally was in the low 3's ratings wise.

On 102.1, it has not been above a 4 in any of the quarterly reports; it generally hovers in the low 3s (as it was in the recent ratings results, up from a book where it was in the mid-2's).

So, cetainly, moving it from 94.5 to 102.1 has not tripled their ratings. In fact, you can argue they have massively underperformed being when they were on 94.5 they had at least 2 rivals at any point in time (93.3/97.1/102.1) and on a marginal facility. On the full-market 102.1 facility, with no rock competitor, it is scoring the same ratings as the marginal 94.5 signal with competitors.
 
Re: Correction on KDGE ratings

I seem to recall KDGE sitting regularly at #22 in the 12+. Within a short time of the switch, they zoomed up to #8 with a 3.8 (summer 2001.) Beyond the dfwradioarchives.com website, I don't have concrete numbers, and I trust your judgment given your dedication to all the market nuances...so I apologize for being off some.

> Actually, KDGE never really floundered on 94.5. In fact, in
> the spring 1995, it spiked up to the mid 4's in the ratings.
> From the mid 90s until the time it moved to 102.1, it
> generally was in the low 3's ratings wise.
>
> On 102.1, it has not been above a 4 in any of the quarterly
> reports; it generally hovers in the low 3s (as it was in the
> recent ratings results, up from a book where it was in the
> mid-2's).
>
> So, cetainly, moving it from 94.5 to 102.1 has not tripled
> their ratings. In fact, you can argue they have massively
> underperformed being when they were on 94.5 they had at
> least 2 rivals at any point in time (93.3/97.1/102.1) and on
> a marginal facility. On the full-market 102.1 facility,
> with no rock competitor, it is scoring the same ratings as
> the marginal 94.5 signal with competitors.
>
 
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