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94.5 Lite FM goes all Christmas

I didn't want to start a new thread about it but add WARM 98 to the all Christmas Music list. They switched last night.
 
WAKW STAR 93.3 in Cincy started last Friday, the 2nd.

So now we have three Cincinnati FM stations (STAR 93.3, WARM98, and 100.3) doing Christmas music? Too many stations, in my opinion. I don't expect WARM98 to duplicate the 9.8 rating they got for last year's "Holiday" ratings book. STAR 93.3's Christmas ratings will be a little lower, but we won't see their numbers, since they are a non-subsriber now.
 
Currently two stations are playing Christmas music in Louisville (105.1 & 100.5) with a third a couple of weeks out (Lite 106.9). So we're not too far behind Cincinnati.
 
In Columbus 2 more will be joining the holiday parade on Thanksgiving or before that. They will be 104.9 The River and Sunny 95.
 
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