Besides Bay county, is there any area that Clear Channel's Panama City stations do target? I'm guessing that south Walton county is an important market, but what about Mariana, Apalachicola, Blountstown, and the inmates in Chattahoochee?
It would seem that extended coverage and some showing in the ratings in Fort Walton, Dothan, and/or Tallahassee would be seen as a value added benefit to large advertisers on your stations.