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94.5 The Breeze is now Fiesta!

Where do you think most of the meat you eat is processed, and who's working at those plants?

The answer to that question is the answer to your question.
And a further question is, "when they learn some English, why do they need those stations in Spanish?"

The actual fact is that music tastes formed in adolescence last a lifetime. While they may mutate or expand, they do not change.

For fun, I just listed my 10 favorite songs as they popped into my memory. Only one is in English.
 
I have no problems with the new format, and I didn't mean to make it sound that way. I'm just in shock that "The Breeze" vanished, given its community presence and how long they've been around (since 2005, I believe).

Considering that the Grand Island/Hastings/Kearney market has 19,000 people of "Hispanic origin", they should actually have a couple of Spanish stations to choose from, so adding Fiesta helps with that. However, Flood Communications is a corporation. Although they super-serve Regional Mexican and Country formats, it is still truly a bandage patch at the end of the day that will probably not recieve the attention it would need from Flood's Omaha offices.

Also, for the displaced KLIQ listeners, there is KSYZ and KROR, but maybe they should move the Breeze to another station, or an HD2.
 
Some things I've been thinking about:
*I don't doubt that people of different ethnicities do process our food, but on a thread about Nebraska, we have some rather odd takes. Although the state is the beef capital of the US, that is still only second to its agricultural industry. Plenty of local farmers there who probably sells directly to the store. Going back to the topic of meat, there is one company, D&D in Washington County, Nebraska, that butchers their own cuts, and they claim that they are "direct to consumer". I'm not one to take anything at face value, but the fact remains that a lot of food is still local to Nebraska. And, respectfully, RDP, assuming that your answer to fybush's question is true, then what does that have to do with Grand Island, or Nebraska?

*The market lost their only "AC" station, with the closest one now being KLIR Columbus. I think KSYZ counts, but apparently one doesn't fill up a hole in one genre without creating a hole in another genre. Again, what should these listeners do? Get a better antenna? Stream? Open up their playlists? Well, obviously streaming is the answer for everything, never mind that data coverage in Nebraska is poor compared to the rest of the US. And while we're talking about Mexicans, my market (Cheyenne) is not even home to a single Mexican station any more. There's 102.1 KGRE in Estes Park, but the signal is hit or miss in Cheyenne, and although 96.5 KXPK delivers a nice signal to Cheyenne, it isn't perfect. Now, 1170 KJJD provides a "usable" signal to my city, but it can be susceptible to RFI noise. Overall though, for Cheyenne, which has 11,000 Hispanics in the city, they don't have terrestrial options. Telling them to "just stream it already" would be quite disrespectful of their culture. And in fact, Cheyenne did have a regional Mexican format on 1630 AM on 94.7 FM, perfectly clear across the city. They lost that format. Hastings/Grabd Island is like that, but for AC, which draws vastly more listeners on a given day.

With that, I should be able to presume that Flood Communications didn't just look at the statistics and say "Hey, the tri-cities really need a Regional Mexican format, because of all those meat processors". Instead, Flood just saw the purchase as an opportunity to push their own product. That is the story all over the US for corporate radio, which we've all come to accept, except for when I come across a nice stream of complaints on this website when someone loses their favorite station(s). Yet, a well known brand is yanked off the air, in America's heartland, and somehow we start talking about meat processing. It's nice to know where that stuff comes from (it should be rather given, because I've seen plenty of items, food or otherwise, say "Hecho en Mexico") however this was a practice in unnecessarily defending the station on the basis that somehow I'm not grateful enough for Mexicans. On a related note, Canadians should invade Vermont's radio stations to remind them who has the most Maple Syrup.
 
I will respond to any replies, but otherwise I probably should bow out of this one. But I will say, I have some Native American DNA in my blood, so it's not like I don't know what under-representation is.
 
Some things I've been thinking about:
*I don't doubt that people of different ethnicities do process our food, but on a thread about Nebraska, we have some rather odd takes. Although the state is the beef capital of the US, that is still only second to its agricultural industry. Plenty of local farmers there who probably sells directly to the store. Going back to the topic of meat, there is one company, D&D in Washington County, Nebraska, that butchers their own cuts, and they claim that they are "direct to consumer". I'm not one to take anything at face value, but the fact remains that a lot of food is still local to Nebraska. And, respectfully, RDP, assuming that your answer to fybush's question is true, then what does that have to do with Grand Island, or Nebraska?

*The market lost their only "AC" station, with the closest one now being KLIR Columbus. I think KSYZ counts, but apparently one doesn't fill up a hole in one genre without creating a hole in another genre. Again, what should these listeners do? Get a better antenna? Stream? Open up their playlists? Well, obviously streaming is the answer for everything, never mind that data coverage in Nebraska is poor compared to the rest of the US. And while we're talking about Mexicans, my market (Cheyenne) is not even home to a single Mexican station any more. There's 102.1 KGRE in Estes Park, but the signal is hit or miss in Cheyenne, and although 96.5 KXPK delivers a nice signal to Cheyenne, it isn't perfect. Now, 1170 KJJD provides a "usable" signal to my city, but it can be susceptible to RFI noise. Overall though, for Cheyenne, which has 11,000 Hispanics in the city, they don't have terrestrial options. Telling them to "just stream it already" would be quite disrespectful of their culture. And in fact, Cheyenne did have a regional Mexican format on 1630 AM on 94.7 FM, perfectly clear across the city. They lost that format. Hastings/Grabd Island is like that, but for AC, which draws vastly more listeners on a given day.

With that, I should be able to presume that Flood Communications didn't just look at the statistics and say "Hey, the tri-cities really need a Regional Mexican format, because of all those meat processors". Instead, Flood just saw the purchase as an opportunity to push their own product. That is the story all over the US for corporate radio, which we've all come to accept, except for when I come across a nice stream of complaints on this website when someone loses their favorite station(s). Yet, a well known brand is yanked off the air, in America's heartland, and somehow we start talking about meat processing. It's nice to know where that stuff comes from (it should be rather given, because I've seen plenty of items, food or otherwise, say "Hecho en Mexico") however this was a practice in unnecessarily defending the station on the basis that somehow I'm not grateful enough for Mexicans. On a related note, Canadians should invade Vermont's radio stations to remind them who has the most Maple Syrup.
There's a huge beef plant in Schuyler, Neb., owned by Cargill. That's 80 miles from Grand Island, but given the terrain of western Nebraska, might the station be heard there?

Oh, and migrant workers from Quebec aren't coming to Vermont to tap trees and boil sap every spring, so no need for French-language radio in Vermont to super-serve them.
 
There's a huge beef plant in Schuyler, Neb., owned by Cargill. That's 80 miles from Grand Island, but given the terrain of western Nebraska, might the station be heard there?
It looks like normal coverage does not reach Schulyer, or even Columbus, but I bet that Nebraska has a lot of tropo in that area, so probably hit or miss.
Oh, and migrant workers from Quebec aren't coming to Vermont to tap trees and boil sap every spring, so no need for French-language radio in Vermont to super-serve them.
Exactly.
 
A friend of mine owned some small market stations in an area thats primary industries were agriculture and food processing. He said, what little agency business there was in such a low-populated area, all of it wanted to buy his Spanish-language programming. He started airing regional Mexican in a single day part and quickly expanded it to the station’s entire day. He decided he couldn’t tell the agencies he was sold out, and they weren’t buying much on the rest of that station's programming.
 
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