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94.5

C

carolinaradio

There has been a lot of discussion regarding Rush Radio at 106.1 in the Triangle vs. WPTF....how about WPTI's performance and the future of WSJS? WSJS/WSML saw a decline in the winter book. Do they have much future against the talker on FM (which skews younger and is more attractive to advertisers) with the big names with their AM simulcast? They do have Dave Ramsey and Sean Hannity, but that's about all.

Interestingly, WPTI actually declined winter 12+ (unlike WRDU) compared to Le Preciosa but not as much as WSJS.
 
carolinaradio said:
There has been a lot of discussion regarding Rush Radio at 106.1 in the Triangle vs. WPTF....how about WPTI's performance and the future of WSJS? WSJS/WSML saw a decline in the winter book. Do they have much future against the talker on FM (which skews younger and is more attractive to advertisers) with the big names with their AM simulcast? They do have Dave Ramsey and Sean Hannity, but that's about all.

Interestingly, WPTI actually declined winter 12+ (unlike WRDU) compared to Le Preciosa but not as much as WSJS.
Click to expand...

WPTI is a disaster.

The ONLY thing that WPTI has with ratings is Rush - and that actually isn't looking much better than WPTI did last Fall.

Not surprisingly, in my opinion, Snitt is an absolute disaster. In fact, WRDU would have probably been better off without Snitt - it was the best showing of WPTF OVER WRDU - 3.2 to 2.1

WSJS's saving grace is they still have Hannity for the time being - at least they have somewhat of a Cume magnet - until their contract runs out.

Then, most likely, its bye-bye Snitt.
 
WPTI's first book may have been steady compared to their "Spanish" predacessor, but once Sean Hannity moves to 94.5, i think you will see their numbers inch up, whether they can overcome WZTK remains to be seen, maybe WSJS should consider going
FM at 101.1, move some of their talk shows there, and take the AM's(600/1200) and switch them to sports.
 
How much longer does WSJS have Hannity?

Agree that he, like him or not, is the only BIG draw left there. WPTF does have a signal advantage over WSJS, so I can see them trying to compete with 106.1 better than 94.5.
 
tothedj said:
WPTI's first book may have been steady compared to their "Spanish" predacessor, but once Sean Hannity moves to 94.5, i think you will see their numbers inch up, whether they can overcome WZTK remains to be seen, maybe WSJS should consider going
FM at 101.1, move some of their talk shows there, and take the AM's(600/1200) and switch them to sports.
Click to expand...
101.1 already has an established talk station on it. Why would they change it with WSJS's?
Maybe they could do an HD channel, and give away 25,000 HD radios? ;)
 
It is a shame what has happened to WSJS (and WPTF). It just demonstrates what happens when you put most of your eggs in the satellite basket. When I went to SJS in 1994, the station offered LOCAL, live shows from 5AM to Noon and 3PM to 8PM Monday through Friday, from 6AM to 6PM on Saturday and Sunday.

While Rush was thought of as the centerpiece, the morning show often drew better ratings.

The ratings were good, the revenue was great! You didn't have to give up much inventory and there were local personalities who could do endorsements for top dollar.
 
Management at Curtis Media in Winston felt they could not be hurt by having Rush jump ship. Guess there will be a large learing curve for them as we move forward. There is no question that WPTI has made an impact on WSJS and for some part on WZKT 101.1 in Burlington. Curtis is getting killed in Raleigh and Greensboro with the switch of their mainstays to CC.
 
carolinaradio said:
WSJS (once they lose Hannity), IMO, is in a much worse position than WPTF.
Click to expand...

Forgive me for opining whilst not being in the area, but is Hannity's show that popular in the Winston-Salem market that it'll make that much of a different in WSJS and WPTI's ratings once he goes over to the latter station?

And furthermore, how is WSJS' news department, compared to WPTF's, which is well-respected, from what I've read here?
 
DToTheJ said:
carolinaradio said:
WSJS (once they lose Hannity), IMO, is in a much worse position than WPTF.
Click to expand...

Forgive me for opining whilst not being in the area, but is Hannity's show that popular in the Winston-Salem market that it'll make that much of a different in WSJS and WPTI's ratings once he goes over to the latter station?

And furthermore, how is WSJS' news department, compared to WPTF's, which is well-respected, from what I've read here?
Click to expand...
I am not sure of the popularity of Mr. Hannity's program, but it's the last big "draw" program left there. I'd think Dave Ramsey does decently but is not enough to carry the station.
Hannity on 94.5 would further solidify the station as a conservative talker and I would think it would do better than Schnitt.
 
Kabrich said:
carolinaradio said:
There has been a lot of discussion regarding Rush Radio at 106.1 in the Triangle vs. WPTF....how about WPTI's performance and the future of WSJS? WSJS/WSML saw a decline in the winter book. Do they have much future against the talker on FM (which skews younger and is more attractive to advertisers) with the big names with their AM simulcast? They do have Dave Ramsey and Sean Hannity, but that's about all.

Interestingly, WPTI actually declined winter 12+ (unlike WRDU) compared to Le Preciosa but not as much as WSJS.
Click to expand...

WPTI is a disaster.

The ONLY thing that WPTI has with ratings is Rush - and that actually isn't looking much better than WPTI did last Fall.

Not surprisingly, in my opinion, Snitt is an absolute disaster. In fact, WRDU would have probably been better off without Snitt - it was the best showing of WPTF OVER WRDU - 3.2 to 2.1

WSJS's saving grace is they still have Hannity for the time being - at least they have somewhat of a Cume magnet - until their contract runs out.

Then, most likely, its bye-bye Snitt.
Click to expand...

Randy, have you heard both morning shows (106.1 & 94.5)? I think that the 94.5 morning show is not very good, but it is MUCH better than 106.1. Do you agree?
 
How the hell do you think Randy could hear either from Tampa, Fla???
 
I think the 94.5 morning show has improved quite a bit. At first, Flynn sounded pretty phony. It was obvious that Furr had more experience in the talk format than Flynn had. He seems to have adapted to the format and is maybe even enjoying it. There seems to be a good chemistry between Flynn and Furr.

I agree that the Schnitt show is pretty bad. Glenn Beck's show is also difficult to listen to at times -- especially when he does long, drawn-out teasers to advertise his TV show. I would imagine that replacing Schnitt with Hannity would help WPTI quite a bit with the afternoon drive audience.

WSJS's morning show is still pretty good. J.R. Snider does a pretty good job there. I wonder what they'll go with in the afternoon once they lose Hannity? A show based on local/state politics (like the show Mike Finley used to do) might work in that slot, but I don't know if they have the money to produce such a show.
 
I think the 94.5 morning show has improved quite a bit. At first, Flynn sounded pretty phony. It was obvious that Furr had more experience in the talk format than Flynn had. He seems to have adapted to the format and is maybe even enjoying it. There seems to be a good chemistry between Flynn and Furr.

I agree that the Schnitt show is pretty bad. Glenn Beck's show is also difficult to listen to at times -- especially when he does long, drawn-out teasers to advertise his TV show. I would imagine that replacing Schnitt with Hannity would help WPTI quite a bit with the afternoon drive audience.

WSJS's morning show is still pretty good. J.R. Snider does a pretty good job there. I wonder what they'll go with in the afternoon once they lose Hannity? A show based on local/state politics (like the show Mike Finley used to do) might work in that slot, but I don't know if they have the money to produce such a show.
Click to expand...

I would love to hear a local show on WSJS. I think Bill Flynn has improved but I still can't get passed the fact that he is pretending to be this big conservative, because he is. The few times I have caught the TV simulcast it looks like he has a conservative vocabulary packet with him and he has to mention a few key phrases every couple of minutes to make sure he is sounding conservative enough.

Does anyone have any real, hard numbers on the afternoon drive at WSJS. The more you listen to Hannity the more he sounds like he doesn't care about his radio show. When he goes over to WPTI will that really boost their ratings? He literally spends half his time on the air talking about "Tonight at 9 on Fox News, set your DVR". When you hear that on the radio, you think to yourself why am I listening to this? I can just tune in at 9 tonight on FoxNews and just forget the 3 hours on the radio
 
stafferman said:
Does anyone have any real, hard numbers on the afternoon drive at WSJS. The more you listen to Hannity the more he sounds like he doesn't care about his radio show. When he goes over to WPTI will that really boost their ratings? He literally spends half his time on the air talking about "Tonight at 9 on Fox News, set your DVR". When you hear that on the radio, you think to yourself why am I listening to this? I can just tune in at 9 tonight on FoxNews and just forget the 3 hours on the radio
Click to expand...

For a straight Hannity/Snitt head to head M-F 3P-5PM,
12+ M-F 3P-5P with all stations including WFDD which beat WPTI...WSJS is in a 2 way tie for 10th and WPTI is in 17th
Persons 25-54 M-F 3P-5P with all stations including WFDD which beat both....WSJS is in a 2 way tie for 17th and WPTI is in a 2 way tie for 20th.

FWIW, your comments about Hannity are interesting - but he normally performs MUCH BETTER in other markets.

Probably, the real answer to your questions involve the fact that WSJS lost 10% of their 12+ Cume from Winter 2008 - Winter 2009 and then lost 25% of the Cume from Winter 2009 - 2010. FWIW, they lost 20% of their Cume just from Fall 2009 - Winter 2010.
 
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