Programming on AM IS,as a whole, terrible. I believe that is because there is little investment in it, and most of the national broadcast companies regard the AM side as an afterthought. It is interesting to note that practically none of them will off load the higher powered properties. I suspect this is because they would rather euthanize them with satellite sports than sell them to some wise guy who might come up with some kind of innovative idea that would challenge the FM side in some way.
I don't think the problem was that the owners of AM stations in the 1980's just decided to keep the carrier up and focus on their FM's. That, of course, happened in many cases, but you're getting cause and effect backward. AM signals, especially in larger markets, were having trouble covering the entire market 24/7, and those stations were being challenged by new FM's. Those successful AM's had to move to FM to survive, and, for many, it was already too late. The national broadcast companies may not be most people's favorite companies, but they have access to tons of data that smaller operators don't have. If there was a way to make good money off of AM without going all talk, they would've found it.
WNSH being on an HD channel is nice, but HD is an afterthought. Nearly everybody has an AM radio in their car. Practically nobody has an HD radio in their home or car. It is interesting to note what happened in Indianapolis where 50KW WFNI 1070 went off the air due to the land for the towers being sold. That longtime local address allowed them to garner a large audience, which continues with WIBC-HD2 getting the credit. I suspect it is really Apps and Echo. It will be interesting to see if the HD channel carrying WNSH is able to hang on to the audience the same way. I am suggesting a large AM station with Apps and Echo could do so even better.
No, the bulk of WFNI's listening before it signed off was to two FM translators that cover the area of Marion County from downtown and north as well as the northern suburbs better than 1070 did. That's where the bulk of the sports radio audience lives, and they were already listening on the FM's. So, the audience didn't drop off much when the AM signed off.
When I talk of quality advertisers, I am not thinking of male enhancement peddlers. I am thinking of advertisers you would not mind being heard in your business customer waiting area. Advertisers you would not mind your kids listening to.
I realized you probably weren't considering those male enhancement peddlers quality advertisers. Stations, however, can name their prices, and they'll pay them. When I worked in radio and we had those clients on some of our stations, they generated complaints, but our response was, "If you want them off the air for the next three months, give us the $40,000 they're giving us, and we'll gladly take them off as soon as the check clears."
If a radio sales force has to resort to accepting ads from porn shops (a situation I actually heard on an FM oldies station) you know it is over.
You're saying that, but I first worked at a radio station that was taking those male enhancement spots 20 years ago. All but one of those stations is still on-air. (The other one turned in its license to facilitate Cumulus exiting bankruptcy.) As I've mentioned before, after two recessions and a worldwide pandemic, I'm sure they don't bill what they did 20 years ago, but about 20% of radios are tuned to them on any given quarter hour. If it's over, we're still waiting.
Sports gambling is a tawdry business. There is a certain class of people who will listen to such a station, and a certain class of advertiser who will play with them, but it won't be quality.
I'll admit sports gambling isn't my favorite thing either. I don't personally have a problem with it so long as players, coaches/managers, and officials can be kept from manipulating games, but I don't enjoy listening to people talking about it. It's a radio station, not a babysitter. One person's trash is another person's entertainment. Maybe it's not something I consider quality, but Jerry Springer and Maury Povich have been a lot more successful than I'll ever be. That's not because nobody enjoyed their shows.